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Is 80% of .xxx going to be defensive?

Kevin Murphy, August 4, 2011, 14:23:24 (UTC), Domain Registries

Is the new adults-only top-level domain going to turn out to be just as big of a trademark shakedown as some had feared?

EasySpace, a British domain name registrar, claims that 80% of its .xxx pre-orders are from organizations outside the porn industry.

“Out of the hundreds of businesses that have rushed to pre-register with Easyspace ahead of the opening of the Sunrise phase for .XXX domains on 7 September 2011, only 20% of them are from the adult industry,” the company said in a press release.

EasySpace is just one rather small registrar, of course, and its marketing of .xxx is very much in the “Protect your brand” camp, so its numbers may not necessarily hold up industry-wide.

The company is charging $189.99 ($310) for non-porn defensive registrations, an almost 100% markup on the registry fee.

Still, 80% is a big number, and likely to be used by critics not only of .xxx but of new TLDs in general.

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