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$10 billion disk-maker wins domain name

Kevin Murphy, April 16, 2010, 13:21:10 (UTC), Domain Policy

Seagate Technology, the world’s biggest hard disk drive maker, has won seagatetechnology.com – the exact match of its company name – at UDRP.

The squatter, identified as Standard Bearer Enterprises, registered the name in 2004. That’s six years of squeezing click revenue from an exact-match name of a multi-billion dollar firm.

Standard Bearer has a track record of losing famous names at UDRP, and was named in a cybersquatting lawsuit filed by Andre Agassi and Steffi Graff last year.

Seagate is a huge company, reporting revenue approaching $10 billion last year. It has been using the Seagate Technology trademark since 1983.

It’s not exactly naive about domain names, either.

Its primary domain, seagate.com, was first registered in 1992 – the Neolithic by internet standards. It beggars belief that its taken 18 years to secure its long-form company name.

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