Go Daddy plans to advertise .co domain names during the Super Bowl broadcast for the second year in a row.
The company has bought two 30-second slots during the show, one of which will plug .co and will feature celebrity spokesmodels Danica Patrick and Jillian Michaels.
Scripts for both ads have been approved by NBC censors already, Go Daddy said.
It will be the eighth consecutive year the company has advertised during the inexplicably popular sporting event, which had a record-breaking 111 million US viewers this February.
The 2011 ad revealed Joan Rivers, her head spliced onto the body of a much younger glamor model, as the .co Go Daddy Girl.
I estimated at the time that .CO Internet took roughly 30,000 to 50,000 extra registrations due to the Super Bowl commercial.