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Two-letter .info auctions get go-ahead
Kevin Murphy,
April 25, 2010, 21:34:14 (UTC),
Domain Registries
ICANN has approved Afilias’ request to auction off its reserve of one and two-letter .info domain names.
The company seems to be planning to allocate the names both at auction and through a request-for-proposals process that would see registrants promise to develop and market their .info sites.
Any big partnerships could provide a welcome profile boost to .info, which has been around for a decade but still only grows about as much in a year as .com does in a month.
While auctions could also bring a nice windfall to the company, Afilias can expect to come under pressure from certain trademark holders to keep their brands off the market.
Volkswagen’s lawyers apparently “threatened every action in the book” to keep vw.biz out of Neustar’s allocation process for two-letter .biz names last year.
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