Startup America, an initiative to encourage entrepreneurship in the US, has relocated to S.co and will offer a free one-year .co domain registration to registered members.
For .CO Internet, the .co registry, this is a pretty sweet marketing coup.
The Startup America Partnership is a private initiative created a year ago in response to White House calls for grassroots economic stimulus.
It’s chaired by former AOL chief Steve Case, and has over a billion dollars in support commitments from tech heavyweights such as IBM, Intel and HP.
Signing up to the program grants entrepreneurs resources such as discounted accounting software and access to workshops. Now, they’ll also get a free .co domain for a year, if they want one.
While .CO has been commanding prices for single-letter .co domains of, anecdotally, over a million dollars, I’d be surprised if any significant money has changed hands here.
For a Colombian TLD to become part of a flag-waving American initiative such as this, giving it access to its core target customer base… well, let’s just say that even if it gave away s.co for free, which I think it probably did, it would still be a very smart deal from .CO’s end.