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M+M in bizarre Bengaluru gTLD bid

Kevin Murphy, February 29, 2012, 10:58:21 (UTC), Domain Registries

Minds + Machines is to apply to ICANN for .bangaluru, a top-level domain for the Indian city of Bengaluru.

Parent Top Level Domain Holdings announced today that M+M will enter into a joint venture with local partner India TL Domain for the application.

Confusingly, the proposed gTLD appears to be a misspelling – or at least a very uncommon spelling – of the name of the city in question.

The city is still often known by its old colonial name, Bangalore. But in 2006 it officially renamed itself Bengaluru, its original Kannada name.

But a TLDH spokesperson has confirmed that the company is applying for .bangaluru, with an A, which does not appear to be an official name for the city in any language.

The application has the support of the Bengaluru’s mayor’s office, Bruhat Bengaluru Mahanagara Palike, which is a prerequisite for city gTLD applications.

On its web site, BBMP calls the city “Bengaluru”, but in its letter of support for the M+M/ITLD bid it refers to “Bangaluru” and “dot Bangaluru”.

Is the city going to get a gTLD with a confusing Latin spelling? It certainly appears that way.

Bengaluru is India’s third most-populous city, with six million citizens. It’s known as India’s tech hub.

M+M and ITLD have also previously been linked to a joint-venture bid for .mumbai, though a question mark was raised over its governmental support last August.

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