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Sunrise .xxx domains get 1.3 million hits a day

Kevin Murphy, March 21, 2012, 13:00:05 (UTC), Domain Registries

Domain names blocked by trademark holders during the .xxx sunrise period get 1.3 million hits per day, according to ICM Registry president Stuart Lawley.

The number refers to DNS queries arriving at the name servers ICM uses to serve up its standard blocking placeholder page.

I estimate that this works out to about 20 queries, on average, per domain per day.

The placeholder is displayed whenever a web user visits a domain that was registered during the Sunrise B launch phase last October.

A million DNS queries does not necessarily indicate a million page views, of course. Spiders and other automated processes likely account for some of the query traffic.

ICM does not monetize the pages, and because the names resolve to a standard placeholder ISPs don’t get to monetize the error traffic either.

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