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Sex.com relaunches as Pinterest for porn

Kevin Murphy, May 2, 2012, 21:15:04 (UTC), Domain Services

The world’s most valuable domain name has gone all Web 2.0.

Sex.com, which sold for $13 million in 2010, officially relaunched today as the “Pinterest for Sex”, a social networking site for sharing porn.

I must confess I had no clue what “Pinterest” was until ten minutes ago. According to Wikipedia, it’s one of the world’s biggest social networking web sites, bigger than LinkedIn

Perhaps my ignorance can be excused. According to Sex.com’s press release, I’m not the demographic:

Analytics have indicated that women make up over 97% of accounts created on Pinterest. Because of its specific audience, most pictures are of weddings, decorations, recipes and fashion, which seem to be of very little interest to men.

Sex.com is about sharing images of porn, therefore. Man stuff.

I believe this will be the first time the domain name sex.com has been properly “developed” in this way.

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Comments (3)

  1. Kristina says:

    I’m sure the folks at Pinterest are thrilled by the comparison . …

  2. World News says:

    But will this cash cow make money ??

  3. JB says:

    the only people that didn’t make money with sex.com were mike Mann and domain capital

    Steve Cohen and gary kraken both had profitable businesses on sex. com

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