Go Daddy reportedly plans to apply for three new generic top-level domains, including the dot-brand .godaddy.
CEO Warren Adelman confirmed the bids to CNet’s Paul Sloan today.
The other two strings were not revealed, presumably because they could still be contested.
Yesterday, Demand Media, owner of Go Daddy’s primary registrar competitor eNom, revealed an $18 million investment in the new gTLD program, suggesting it has more ambitious plans.
Like Demand, Go Daddy subsidiaries have a history of adverse UDRP decisions, which could complicate the background checks ICANN plans to conduct on all applicants.