TV ads promoting 1&1′s new gTLD pre-registration services have been banned from the UK’s airwaves after being ruled “likely to mislead” by the Advertising Standards Authority.
The ads were part of probably the biggest new gTLD marketing outreach to date, a worldwide campaign I’ve heard is costing 1&1 up to $80 million. The UK ad stated:
Do you own a company? Or an online shop? Are you an estate agent? Or a car dealer? Are you from London? Or maybe Scotland? Are you looking for a great new web or e-mail address? Then choose from over 700 new domains. Pre-order yours for free, before someone else does, and link it to your website.
The ASA ruled that the ads would have led consumers to believe that they would definitely get the name they pre-registered as soon as it became available.
In fact, of course, allocation is dependent largely on registry policy, Sunrise registrations, name collisions blocking, and whatever other barriers ICANN can think up in the meantime.
The ASA said in its decision:
Whilst we considered consumers would understand the reference to ‘pre-order’ to mean that the domain names were not currently available, we considered they would understand the ad to mean that they could place an order with 1&1 Internet that would secure their chosen domain name when it became available. However, we understood that that was not the case and that upon receipt of a pre-order, 1&1 Internet would pass on the customer’s request to the relevant domain name registry, who would apply their own allocation process when the requested domain name became available. We therefore considered the presentation of the ad was likely to mislead.
The ad therefore “must not appear again in its current form”, the ASA ruled.
Domain “slamming” registrar Brandon Gray Internet Services, which does business as NameJuice.com, has finally received its first ICANN compliance notice.
If you’ve been around the industry for a while you’ll know Brandon Gray better as Domain Registry of America, Domain Registry of Canada, Domain Renewal Group and various other pseudonyms.
It was sued for slamming by Register.com back in 2002, spanked by the UK’s Advertising Standards Agency as recently as 2009, and de-accredited by .ca registry CIRA.
There’s a list of the various times it’s run afoul of regulators over on Wikipedia.
ICANN yesterday sent a breach notice (pdf) to Brandon Gray, saying the company failed to “maintain and make available to ICANN registration records relating to dealings with the Registered Name Holder” of businesspotion.com, in violation of the Registrar Accreditation Agreement.
A Whois look-up reveals that businesspotion.com has belonged to the same registrant since 2009. However, in April 2011 it was transferred from 1&1 to Brandon Gray (DROA/NameJuice).
I can only guess why it might have been transferred.
However, the material ICANN wants only relates to the period from July this year.
It appears from the compliance notice that the owner of the domain tried to transfer his name away from DROA recently but claims to have not received the necessary authorization codes.
Brandon Gray has until January 13 to provide ICANN with the requested documentation or face losing its accreditation.
Back in 2011, the last time Brandon Gray tried to slam me, I asked: “Isn’t it about time ICANN shut these muppets down?”
Hopefully, that wish is a step closer to reality today.
Donuts’ pricey Early Access Program for its new gTLDs could prove quite lucrative for registrars.
Go Daddy today revealed that it’s charging $12,500 and up for first-day “priority” registrations in 14 Donuts gTLDs, a $2,500 profit on Donuts’ EAP registry fee, which I believe is $10,000.
The EAP is Donuts’ alternative to a traditional landrush period.
Rather than charging premium landrush fees and then running an auction for contested domains, every available domain has a standard premium buy-it-now price that is reduced every day for a week until the fee hits the standard reg fee.
It’s Dutch-auction-like, with a first-come-first-served component.
The EAP registry fees start at $10,000, go to $2,500 on day two, $950 on day three, $500 on day four and $100 from days five through day seven. Then they go to the base fee, which depends on gTLD but typically translates to about $40 at the check-out.
Go Daddy’s respective EAP retail prices are $12,539.99, $3,164.99, $1,239.99, $689.99 and $189.99.
Complicating matters, these are currently “priority pre-registration” fees, so the company will still have to successfully grab the pre-registered names from the registry when they become available.
While customers are billed today, they may not get the name they want. If Go Daddy fails to secure the name it will issue a full refund.
Complicating matters further, the company is accepting multiple pre-registrations on any given name and will auction it off to the highest bidder if more than one person pre-registers at the same level and Go Daddy manages to grab the name.
So $12,500 may just be the tip of the iceberg.
Complicating matters further further, Go Daddy’s site is currently not particularly clear — at least to this elderly hack — which components of its fees are refundable and which are not.
This slogan, currently in use on the Go Daddy pre-reg site, appears to me to be absolute nonsense.
The 14 Donuts gTLD currently on offer are: .estate, .photography, .ventures, .guru, .bike, .clothing, .gallery, .singles, .camera, .lighting, .plumbing, .equipment, .graphics and .holdings.
A small Californian registrar has been sent a contract breach notice by ICANN.
ICANN says Irvine-based Jetpack Domains has failed to comply with a scheduled audit, breaking the terms of the Registrar Accreditation Agreement that require it to supply records on demand.
The company has until January 2 to provide ICANN with the data it has asked for or risk losing its accreditation, ICANN said (pdf).
Jetpack, which had fewer than 6,000 gTLD domains under management at the last count, appears to use DomainCocoon for registrar management services.
ICANN has terminated the registrar accreditation of Pacnames, a small New Zealand registrar.
The roughly 10,000 domain names the company had under management will now be transferred to Net-Chinese, a Taiwanese registrar that is not much bigger as measured by DUM.
The termination was voluntary, according to ICANN, but it follows the suspension of Pacnames’ accreditation in October.
ICANN had held the company in breach of its Registrar Accreditation Agreement for failing to provide records about 25 domain names upon request.
The story told in the October breach notice (pdf) makes it sound like Pacnames had refused to provide the data because it was “burdensome” and too much like an “audit”.
Pacnames’ customers, if there are any, should now receive emails from Net-Chinese informing them about the transfer. Which, let’s face it, are definitely going to look dodgy.