The Swiss can register .swiss domains from next week

The Swiss government is relaxing the registration rules for its .swiss gTLD so that regular people will be able to register names there from next week.

Previously available only to registered legal entities in Switzerland, from April 24 any Swiss person at home or abroad will also be able to buy .swiss domains.

The TLD will still be heavily regulated, however. You’ll only be able to register domains that match your own name or the name that you are commonly known by. You won’t be able to register common family names without an accompanying given name.

Swiss people living elsewhere will be able to register, but will be forbidden from using their names for commercial purposes.

.swiss lives alongside the country’s official ccTLD, .ch, which is derived from the Latin name for the multilingual nation.

While .swiss is perhaps more internationally recognizable, to date it has attracted only about 26,000 registrations, compared to the 2.5 million in decades-old .ch.

.ai up to 425,000 domains

The .ai registry has provided its latest, sporadic update to its registration numbers, showing that Anguilla’s ccTLD continues to be wildly popular compared to the country’s size.

It’s grown from 353,928 domains on December 20 to 425,060 domains on April 12, according to the registry’s web site.

That’s an increase of 71,132 since the last update, or about 620 a day. The zone is on track to have doubled in size over 12 months by the middle of the year.

.ai has a relatively high price point — about $70 a year but with a two-year minimum initial registration — suggesting that registrants either intend to use their domains or are fairly confident they can turn a profit by selling them to somebody who will.

A million “free” .music domains up for grabs

The new .music gTLD registry says it will give away up to one million first-year domains over the next five weeks as part of its launch program, but there are of course plenty of catches.

DotMusic says the domains are available to what it calls “Music Community Member Organizations” — think record labels and the like — until May 24 or it reaches a million names, whichever comes first.

With not much more than a month to get on board and a fairly complex, multi-layered registration and verification process, it seems more likely that the promo will time out before it hits seven figures.

.music is a “community” gTLD only available to entities with a nexus to the music industry. The names are only available as exact matches of music performers or professionals or the organizations they belong to.

They’re also only resolvable after the registrants verify their identities via DotMusic’s sister company, ID.music, which costs $1.99 per domain during the promotion.

It’s not exactly “free”, but compared to the usual price of defensively registering during sunrise periods, it’s an absolute bargain. DotMusic’s regular, ICANN-mandated sunrise period ended a few months ago, with dozens of domains registered by the usual suspects — the likes of Apple and Amazon.

More details on the promotion can be found here. General availability begins June 25.

D3 to get $5 million in crypto to apply for .ape gTLD

New gTLD consultancy D3 Global has inked a deal to apply for the .ape gTLD on behalf of the ApeCoin community.

The company said in a blog post that it will receive three million $APE — cryptocurrency coins currently worth about $5 million, according to Coinbase — in order to apply to ICANN for, operate and market .ape domains.

As it has with other clients, it will first launch *ape names that can only be used on the relevant blockchain to address crypto wallets and such. D3 uses an asterisk to differentiate blockchain names from real domains.

The deal came about after D3 submitted a proposal to the ApeCoin DAO. That’s a Decentralized Autonomous Organization that allows any ApeCoin holder to have a vote in the development of the ApeCoin ecosystem. They voted overwhelmingly in favor of D3’s proposal.

The DAO will receive 50% of gross revenue from *ape and .ape sales under the deal, but D3 says it will retain exclusive rights to .ape. Presumably this is because there’s no way in hell ICANN’s lawyers are going to allow it sign a registry contract with a DAO.

The business plan proposal is quite detailed for a public document, containing stuff like revenue projections that ICANN will redact from published gTLD applications. D3 reckons it could be turning over about $8 million with 90,000 registered .ape names by its fourth year.

“It’s simple, Ape Names are built by Apes, for Apes,” D3 said. As well as quite the most ludicrous quote I’ve used in a considerable while, it also happens to be Technically The Truth when said of any TLD, when you think about it.

But it’s actually a reference to the fact that a few of the D3 C-suite are owners of Bored Ape Yacht Club and Mutant Ape Yacht Club NFTs — those expensive little crypto chimp avatars that people sometimes use in their social media bios.

D3 CEO Fred Hsu apparently owns this ape picture, which is “worth” almost $37,000. Fellow co-founder Paul Stahura has a whole collection.

In other news, there’s still no cure for cancer.

Cable company unplugs its dot-brand after acquisition

A Canadian telecommunications company is turning off its dot-brand gTLD after it was acquired and its brand was deprecated.

Shaw Cablesystems has told ICANN it no longer wants .shaw, so could the registry contract kindly be terminated.

The move follows the company’s $26 billion acquisition by rival Rogers Communications, which closed a year ago. Rogers has been winding down the Shaw branding for the last nine months.

But .shaw had never actually been used by Shaw, apart from the mandatory placeholder at nic.shaw, so it was likely circling the self-termination drain anyway even without the acquisition.

Rogers also has two dot-brands — .rogers and .fido — but while it has registered a few .rogers domains over the last six months none of them have any meaningful content or redirects as yet.

The .shaw gTLD was using Identity Digital as its back-end registry services provider, having originally signed up with Afilias.

Germany crosses 10,000 dot-brand domains milestone

The number of domains registered to Germany-based dot-brand registries crossed the 10,000 mark in the last few weeks, thanks to a handful of enthusiastic registrants.

That’s almost half of all the domains currently showing up in dot-brand zone files, which stands at just over 21,000, according to my database.

German companies have been the most-prolific users of dot-brands, with the financial services company Deutsche Vermögensberatung (DVAG) currently accounting for over 7,500 domains.

As well as having several corporate web sites on .dvag domains, DVAG gives out firstname-lastname.dvag domains to its network of financial advisors, with each domain redirecting to a personalized, template-driven digital business card on dvag.de.

Car-maker Audi, part of Volkswagen, is the second-biggest user, with over 1,700 current .audi domains connecting its network of dealerships and many domains for individual car brands. Its dealers also get template-driven brochureware web sites, but there’s no redirect to a different TLD.

Fellow car-maker BMW and retailer Schwarz Gruppe, owner of the Lidl supermarket chain, are among the other dot-brands with hundreds of domains to their name.

.ai registry fights deadbeats with tweaked auction rules

With too many auction winners failing to hand over the loot, the .ai registry has changed its auction terms to make being a deadbeat more expensive.

The registry has increased its deposit requirement from 2% to 5% for bidders considered “high risk”, which basically means new customers, or $100, whichever is higher. The deposit is forfeit if the buyer fails to pay.

The move comes because too many winners are currently failing to pay. On Twitter, registry manager Vince Cate wrote yesterday:

On http://auction.whois.ai we have had too many cases of people not paying for domains they bid for so we are increasing the deposit requirement to 5% and the non-payment fee to 5% effective immediately.

The registry conducts monthly auctions of expired inventory on its own platform using park.io software and is mirrored at Dynadot. The highest-interest names regularly attract five-figure bids, due to the increasing popularity of artificial intelligence.

Sometimes, the same names show up in consecutive auctions because the previous winner didn’t pay up. In January, for example, dog.ai and insure.ai, which had both attracted bids over $20,000, returned to auction.

.ai registry advises buyers not to use GoDaddy

The manager of the increasingly popular .ai ccTLD has seemingly escalated his beef with GoDaddy, now advising registrants to not transfer their .ai domains to the market-leading registrar due to technical and operational issues.

The list of approved registrars on the .ai registry web site has contained a warning about problems transferring domains into GoDaddy for many months, but now it explicitly advises against such transfers. The site reads:

We have had several problems with transfers into GoDaddy. First, you have to use auth codes of 32 characters or less. Second they can take weeks and many email and phone calls to actually do the transfer. Anyplace else the transfer is nearly instant once the receiving party does the transfer with the auth code and the domain is unlocked. With GoDaddy the auth code is just the start of a long process. For years GoDaddy could not transer .ai domains at all. We do not advise transfering to go GoDaddy and if you do don’t ask us for help, the problem is all GoDaddy.

GoDaddy has also been removed from .ai’s list of supported registrars, but registry manager Vince Cate tells me he did this at the request of GoDaddy, which he said is a reseller of Team Internet’s 1API. He declined to comment further.

I asked GoDaddy for comment a few weeks ago but did not receive one.

An earlier version of Cate’s warning, from about a year ago as .ai domains started to fly off the shelf, read:

The company Godaddy will say “domains with this extension are not transferable” when someone tries to transfer a “.ai” domain to them when a more correct error message would be “Godaddy does not know how to transfer .ai domains even though it is done using the industry standard EPP transfer command”.

It was later updated to read:

The company Godaddy will say “domains with this extension are not transferable” when someone tries to transfer a “.ai” domain to them when a more correct error message would be “Godaddy does not know how to transfer .ai domains even though it is done using the industry standard EPP transfer command”. They will also say, “Technically .ai domains are not transferable between most registrars, but we have a dedicated team that transfers them manually.” This is so wrong. All other registrars have no trouble doing them automatically. The only technical failure is at Godaddy. Because of they way Godaddy is doing this, I get many people asking me, “Vince, why don’t you let people transfer .ai domains?”, as if I was doing something wrong and not Godaddy. I do let people transfer .ai domains. All of the above registrars can do it automatically without any trouble. Really.

While the .ai domain is managed by the Government of Anguilla, Cate seems to have substantial autonomy over the registry. Much of its bare-bones web site is written in the first person.

.post liberalizes with new sunrise period

The .post gTLD has opened a brand-protection sunrise period 12 years after it first launched, after liberalizing its registration policies to allow private businesses to buy domains.

.post is a “sponsored” gTLD run by the Universal Postal Union, a UN agency, and so far the space has been restricted to national postal agencies which are individually vetted before their domains can go live.

But the policies have been updated to allow the likes of private shipping and logistics providers and post-related technology vendors to also register names.

Registrants will still have their credentials checked and published for opposition when applying to register names, so it’s not going to be a speculative free-for-all when .post eventually goes to “general availability” on May 1.

The sunrise period will run until April 15, with only trademark owners able to apply.

The operation is being run largely by EnCirca, which is the only accredited registrar apart from the registry itself. It had just 430 registered names at the last count.

The .post ICANN Registry Agreement is up for renewal this year.

Team Internet spends $41 million on content farm

Team Internet is back in acquisition mode, saying this morning it has picked up an Israeli content farm business for $41.8 million.

It’s bought Shinez IO, based in Tel Aviv and Denver, for the initial sum plus a potential extra $12.3 million if the company meets certain financial targets over the next two years, the company said.

Shinez operates a network of lightweight blogs covering areas such as food and fashion, which are marketed via social media and monetized via multiple ad networks.

It’s a lucrative business — Team Internet says Shinez had revenue of $111 million, $17.2 million in net revenue, and $10.4 million of EBITDA in 2023.

The acquisition edges Team Internet, formerly CentralNic, ever closer to becoming a billion-dollar company. It now expects revenue for 2023 to work out at $948 million.

The deal also seems to mean reduced exposure to Google as the company’s number one ad revenue source. Team Internet said “this acquisition would more than double the Online Marketing segment’s revenue generated independently of our Tier 1 channel partner”.