Another new gTLD up for sale with $750,000 reserve
Another new gTLD contract is hitting the market, with Dotversicherung-registry offering .versicherung at auction next month.
The August 26 auction, to be managed by RightOfTheDot and Heritage Auctions, has a $750,000 reserve.
The string is the German word for “insurance”. The gTLD launched 10 months ago.
“There are over 3,000 domain names registered to the German speaking insurance industry at 99 euro’s a year with virtually no advertising, marketing or promotion,” RightOfTheDot’s Monte Cahn said.
Retail prices range from 150 euros to 250 euros a year.
The registry has 10,000 reserved keyword domains that will pass to the buyer, according to RightOfTheDot.
Flood of wait-and-see dot-brands expected this week
ICANN expects to sign as many as 170 new gTLD contracts with dot-brand applicants over the coming week.
Dot-brands that have been treading water in the program to date are up against a hard(ish) July 29 deadline to finally sign a Registry Agreement with ICANN.
VP of domain name services Cyrus Namazi told DI today that ICANN expects most of the backlog to be cleared in the next couple of weeks.
“The end of the July is a bit of a milestone for the program as a whole,” Namazi said. “A substantial number of contracts will be signed off and move towards delegation.”
“I think within a short period after the end of July most of these will be signed off,” he said.
There are currently 188 applications listed as “In Contracting” in the program. Namazi and myself estimate that roughly 170 are dot-brands, almost all of which have July 29 deadlines.
Namazi said that ICANN has planned for a last-minute rush of “hundreds” of applicants trying to sign contracts in the last month.
The July 29 deadline for dot-brands was put in place because of delays creating Specification 13 of the RA — that’s the part that allows dot-brands to function as dot-brands, by eschewing sunrise periods for example.
For most dot-brand wannabes, it was already an extension of nine months or more from their original deadline.
But it seems inevitable that some will miss the deadline.
Namazi said that those applicants that do miss the deadline will receive a “final notice” about a week later, which gives the applicant 60 days to come back to the process using the recently announced Application Eligibility Reinstatement process.
That creates a new deadline in early October. Applicants that miss that deadline might be shit outta luck.
“They’ll essentially just sit in a bucket that will not be proceeding,” Namazi said. “We don’t have a process to reactivate beyond that.”
So why are so many dot-brand applicants leaving it so late to sign their contracts?
The answer seems to be, essentially: lots of them are playing wait-and-see, and they still haven’t seen.
They wanted to see how other dot-brands would be used, and there’s not a lot of evidence to draw on yet. The number of dot-brands that have fully shown their cards could be counted on your fingers. Maybe even on just one hand.
“Some of them have a different level of enthusiasm for having their own TLD,” Namazi said. “Some of them don’t have their systems or process in place to accept or absorb a new TLD. Some of them don’t even know what to do with it. There may have been some defensive registrations in there. There were probably expectations in terms of market development for new TLDs that have gone a bit slower than some people’s business plans called for.”
“That has probably made some of the large brands more hesitant in terms of rushing to market with their new TLDs,” he said.
.sucks won’t discount its fee for $10 domains
Vox Populi Registry is looking for a free speech advocate partner willing to absorb hundreds of thousands, maybe even millions, of dollars in costs.
The .sucks registry has for many months promised that later this year it will introduce a Consumer Advocate Subsidies program that will enable people to get a .sucks for the deeply discounted price of $10 a year.
Currently, the standard recommended retail price of a .sucks is $249, with a registry fee of $199.
Users of the subsidy program would get their names for $10 or under but they’d have to agree to host a free forum on the site, open to anyone that wanted to criticize (or, I guess, praise) the subject of the domain.
It has been broadly assumed that the subsidy would be matched by a discount in the registry fee.
But it’s emerged that Vox Pop has no plans to lower its own fees in order to offer the subsidy.
Essentially, it’s looking for a partner willing to swallow a cost of essentially $189 a year for every subsidized domain name.
CEO John Berard said in a blog post this week, and has subsequently confirmed to DI, that the subsidy is a subsidy and not a discount.
Vox Pop will still demand its full wholesale registry fee for every .sucks domain that is sold. Berard blogged:
Whether a registration is subsidized, the price to the registrar and registry is unaffected. That is the nature of a subsidy. Neither is the program to be offered by the registry. We are talking to a number of free speech advocates and domain name companies to find the right partner.
“The partner has to be one committed to free speech and confident in its ability to rally contributions to underwrite the activity,” Berard told DI.
To me, this proposition suddenly looks hugely unattractive.
There are over 6,000 domains in the .sucks zone today, just a month after general availability began, and that’s with registrants paying $250 to $2,500 a year.
With a $10 free-for-all, the number of registrations would, in my view, spike.
Unless there was some kind of gating process in place, the subsidy partner would likely face hundreds of thousands of dollars in recurring annual fees almost immediately. It could escalate to millions a year over the long run.
I’m trying to imagine how an organization such as Which? (which I’m guessing is the kind of organization Vox Pop is talking to) would benefit from this arrangement.
There is “quite an interest” in signing up to become the subsidy partner, Berard said. He said that in some cases potential partners are looking for marketing opportunities or ways to “enhance their reputation”.
Details of subsidy program are expected to be announced early in the fourth quarter.
TLD to be removed from the DNS next week
The DNS has been growing by, on average 1.1 top-level domains per day for the last 18 months or so, but that trajectory is set to change briefly next week when a TLD is removed.
The ccTLD .an, which represented the former Netherlands Antilles territories, is expected to be retired on July 31, according to published correspondence between ICANN and the Dutch government.
Three territories making up the former Dutch colony — Sint Maarten, Curaçao, and Bonaire, Sint Eustatius and Saba — gained autonomy in 2010, qualifying them for their own ccTLDs.
They were granted .sx, .cw and .bq respectively. While the first two are live, .bq has not yet been delegated, though the Dutch government says it is close to a deal with a registry.
The Dutch had asked ICANN/IANA for a second extension to the removal deadline, to October 31, but this request was either turned down or retracted after talks at the ICANN Buenos Aires meeting.
Only about 20 registrants are still using .an, according to ICANN.
The large majority of .an names still showing up in Google redirect to other sites in .nl, .com, .sx or .cw.
.an is the second ccTLD to face removal this year after .tp, which represented Portuguese Timor, the nation now known as East Timor or Timor Leste (.tl).
Time for .bloomberg after Twitter hoax?
Could the fake Bloomberg story about Twitter being acquired act as an impetus for the company to activate its mostly dormant dot-brand gTLD?
Twitter shares yesterday reportedly spiked as much as 8% on the “news” that it was the target of a $31 buyout bid.
The story was published on bloomberg.market, a cybersquatted domain hosting a mirror of the real Bloomberg web site.
While it was reportedly quite sloppily written, it nevertheless managed to convince at least one US cable news network to run with it, one reporter even tweeting the bogus link to his followers.
The story was quickly outed as a fake and within a few hours Rightside, the .market registry as well as owner of its registrar, eNom, suspended the domain for breaching its terms of service.
Rightside wrote in a blog post:
it pains us so greatly that, in the early stages when so many people are forming their first impressions of the new TLD program, these numerous positive examples are sometimes overshadowed by the malicious practices and behaviors of a very small group of people.
Bloomberg’s not at fault here, of course. No company should be expected to defensively register its trademark in every one of the 1,000+ TLDs out there right now.
But could the hoax persuade it to do something of substance with its .bloomberg gTLD, perhaps taking a leaf out of the BNP Paribas playbook?
Bloomberg has been populating its dot-brand with hundreds of domains since May — both the names of its products and keywords related to industries it’s known for covering — but currently they all seem to redirect to existing web sites in .com or .net.
It’s long been suggested by proponents of new gTLDs that dot-brands can act as a signal of legitimacy on the web, and that’s the attitude banks such as Barclays and BNP Paribas seem to be taking right now.
Could .bloomberg be next?
.cruise heading to auction despite “closed generic” protest
Ownership of the contested gTLD .cruise will be resolved by auction, despite protests from one applicant that the other left it too late to drop its “closed generic” plans.
Applications from Cruise Lines International Association and Viking River Cruises were both placed in “In Auction” status by ICANN overnight.
Both original applications had been to operate .cruise for the registry’s own exclusive use, a so-called closed generic bid.
However, following objections from its Governmental Advisory Committee in April 2013, ICANN eventually decided to disallow such applications.
CLIA changed its plans in September 2013 as a result of the GAC advice.
But it wasn’t until mid-June this year, around about the same time as ICANN was mulling its final determination on the matter, that Viking changed its application to remove the exclusive access bits.
This prompted an angry response from CLIA.
In a letter to ICANN last month (pdf) the group accused Viking of waiting too long to change its application and said it should be given a chance to formally object.
CLIA further accused Viking of deliberately delaying the .cruise contention set so its own dot-brand, .viking, could get a head-start. The .viking gTLD is contracted and currently in pre-delegation testing.
ICANN dismissed CLIA’s request, however, saying that applicants can amend their applications at any time and that there are no plans to reopen the objection filing period for one special case.
The gTLD now seems set to head to an ICANN auction or private settlement between the two parties.
World’s fourth-largest bank dumping old domains in switch to dot-brand gTLD
A French bank appears to be the first major company to commence a permanent switch from a legacy TLD to a new dot-brand.
BNP Paribas, the fourth-largest bank in the world, is dumping its .fr and .net domains in favor of .bnpparibas for customers in its domestic market, where it serves close to eight million retail banking customers.
Visitors to the .fr and .net domains are directed to a landing page that informs them that mabanque.bnpparibas (“mybank.bnpparibas”) is the company’s new domain.
The new dot-brand site appears to be a fully functional online banking service, not just brochureware.
It’s the ninth most-visited new gTLD domain name, with an Alexa rank today of 6,005, climbing the ranks every day.
As it’s a redesigned web site, customers are able to switch back to the familiar .net site (Alexa rank: 2,543) if they wish.
The domain was registered in January and BNP Paribas began a transition campaign in April. The transition away from the .net and .fr domains appears to have started at some point over the last month, but there hasn’t been a great deal of media coverage.
The .com domain is still live, serving Anglophone customers.
The mabanque.bnpparibas site leaves little doubt about the reason for the transition (translated with Google’s assistance):
BIZARRE, THIS ADDRESS WITHOUT .FR OR .NET? IS IT SECURE?
YES, A 100% SECURE SITE!
Any address ending with .bnpparibas is managed by BNP Paribas and has an advanced security certificate. Even more reliable, this new extension now acts as a signature.
Of course the architecture https and the padlock are still on your URL bar, confirming that the connection is secure.
So you can browse and view your accounts in all serenity!
BNP Paribas is a bit of a big deal, the fourth-largest bank in the world, managing assets of $2.5 trillion.
It’s bigger than Barclays, which earlier this year said it intends to transition away from .com and .co.uk to .barclays. The .barclays and .barclaycard sites are still just brochureware, however, with no transactional features.
Other dot-brands have launched sites at their new gTLDs, but .bnpparibas is the first transfer of a fully transactional web site from a legacy TLD to a dot-brand I’ve seen.
The Chinese conglomerate CITIC dumped its .com for .citic last September, but soon switched back.
Slacker dot-brands get ICANN reprieve
Wannabe dot-brands that dawdled and lost the chance to sign a new gTLD registry agreement with ICANN have been given a second shot.
ICANN yesterday introduced a new Application Eligibility Reinstatement process that will enable applicants to change their application status from the dead end of “Will Not Proceed”.
To demonstrate they really are committed to signing a contract, eligible applicants will have to submit a tonne of information about things such as their failure bond, pre- and post-delegation technical plans and registrar onboarding.
As we reported back in January, there were 12 applications belonging to 10 applicants that had simply drifted into limbo for failing to sign a contract by their respective deadlines.
There are 45 applications in “Will Not Proceed” status, but only the ones that timed out in contracting are eligible for the new process, obviously.
There are now over 1,000 top-level domains
The number of top-level domains on the internet has topped 1,000 for the first time.
The delegation of seven new gTLDs today — .studio, .live, .jprs, .game, .bcn, .barcelona and .airtel — took the total number of TLDs in the DNS root zone to 1,002.
The DI database breaks the count down like this:
- 693 are new gTLDs from the 2012 application round.
- 286 are ccTLDs.
- 15 are gTLDs delegated by ICANN in earlier rounds.
- Eight are the original gTLDs created in the 1980s.
The vast majority of the TLDs are in Latin script. Just 91, a mixture of ccTLDs and gTLDs, are internationalized domain names.
It’s been 623 days since the first 2012-round new gTLD was delegated, meaning the root is growing by an average of 1.1 TLDs per day.
Afilias wants to buy your failed gTLD
Afilias is on an overt campaign to snap up struggling new gTLDs at bargain basement prices.
“In the neighborhood of a dozen” gTLD operators responded seriously to Afilias’ booth at last month’s ICANN meeting in Buenos Aries, (pictured), Afilias chief marketing officer Roland LaPlante told DI in an interview today.
The company could potentially buy up tens of gTLDs over the coming year, LaPlante said.
“If all of these 500 strings with less than 5,000 names in them start looking for a new owner, it’s going to be a pretty active marketplace,” he said.
“There are entrants in the market who either have found the market is not as they expected, or results are not what they need, or for whatever other reason they’re coming to the conclusion this isn’t the business they should be in and they’re looking for options,” LaPlante said.
“There’s been a cold splash of water in the face for a lot of people who didn’t expect it, they’re struggling with relatively low revenues compared to what they might have expected,” he said. “They’re likely to be looking for options.”
Afilias would be happy to take these contracts off their current owners’ hands, for the right price.
“Frankly, we’re not going to be paying huge prices for them,” LaPlante.
“We’ve run into a number of folks who still have fairly inflated opinions of what their string is worth,” he said. “Some of these strings are attractive, but they’re going to need a lot more time to mature.”
Afilias believes that the economies of scale it already has in place would enable it to turn a profit at a much lower registration volume, perhaps under 50,000 names, and that it has the patience and financial strength to wait for its acquisitions to hit those volumes.
“We’re very conservative in our volume estimates,” LaPlante said.
Afilias currently has 26 new gTLDs as back-end and 13 as contracted registry operator.
The company is basically looking for acquisitions where the seller’s looming alternative might be the Emergency Back-End Registry Operator, and where the fees associated with an auction might be a bit too rich.
While LaPlante jokingly compared the proposition to the “We Buy Any Car” business model, he admitted that some registries are less attractive than others.
gTLDs with a lot of restrictions or monitoring would be treated with much more caution — Afilias was not interested in .hiv, which failed to sell at auction recently, for example — and would be skeptical about registries that have given away large numbers of free domains.
“We’d like to pick up strings that have good potential for a profitable amount of volume,” he said.
Afilias quietly sold .meet to Google earlier this year, but LaPlante denied that Afilias is in the business of flipping gTLDs. While he could not get into details, he said the .meet deal was a “special case”.
As we discovered last week, at least eight new gTLDs have changed ownership since signing their registry contracts. A few others have been acquired pre-contracting.
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