As new gTLDs enter a new phase, the first wave of announcements crashes

Go Daddy, Web.com and the Public Interest Registry were among the first to reveal their new generic top-level domain plans as ICANN’s new gTLD program enters the “reveal” phase.
Announcements from several companies were timed to closely coincide with the closure of ICANN’s TLD Application System at a minute before midnight UTC last night.
After a false start (false end?) on April 12, and weeks of subsequent procrastination, the end of the new gTLD application window seems to have gone off without a hitch.
We’re now entering a new phase of the program, one which is expected to hold far fewer secrets.
Between now and the official Big Reveal, currently targeted for June 13, I’m expecting a deluge of announcements from new gTLD applicants, no longer scared of encouraging competitive bids.
Any company with any hope of standing out from the crowd of almost 2,000 applications needs to make its presence felt as loudly and as early as possible.
.web
The first to do so was number-three registrar Web.com, owner of Network Solutions and Register.com, which confirmed its long-expected bid for .web shortly before midnight.
It’s one of many companies with a claim to the gTLD, in what is certain to be a fiercely fought contention set.
The firm reckons, dubiously, that it has rights due to its trademark on Web.com, which I predict will be anything but a slam dunk argument when it comes to a Legal Rights Objection.
“We believe we possess the natural platform from which to successfully market the new .WEB top level domain since we are the sole owner of the Web.com trademark as issued by the U.S. Patent and Trademark office,” CEO David Brown said.
I wonder what the other 300 or so owners of web.[tld] domain names think about that.
.bank and .insurance
The Association of National Bankers and the Financial Services Roundtable, both US trade groups for the banking industry, provided the first post-TAS announcement to hit my inbox, at 0006 UTC.
The groups have confirmed their joint bids for .bank and .insurance, having wisely decided against the less SEO-friendly, less intuitive .banking, .invest, .investment, and .insure.
These proposed gTLDs will be secured and restricted, but they still face the substantial risk of objections from European banking regulators.
There’s also one other unconfirmed .bank applicant.
.home and .casa
Go Daddy has also revealed its two applications, giving the scoop to Domain Name Wire. It’s applied for .home and the Spanish translation, .casa, in addition to the previously announced .godaddy.
While they look benign on the face of it, I’m expecting .home to face opposition on technical grounds.
It’s on DI PRO’s list of frequently requested invalid TLDs, due to the amount of traffic it already gets from misconfigured routers.
Go Daddy may also face competition scrutiny if it wants to act as a registry and registrar, given its overwhelming dominance of the registrar market.
Both applications are also likely to find themselves in contention sets.
.ngo and .ong
The Public Interest Registry cleverly got its .ngo and .ong bids some big-readership attention a few hours ago by letting Mashable think it was getting a scoop. Ahem.
To be fair, the .ong application – a translation of .ngo for Spanish, French and Italian markets – was news. Both will target non-governmental organizations, of which there are millions.
The .ong bid stands a reasonable chance of being challenged due to its visual similarity with .org – which PIR already manages – but ICANN’s similarity tool only gives it a score of 63%.
.cloud and .global
Finally this morning, CloudNames announced applications for .cloud and .global, two unrestricted gTLDs being pitched explicitly as alternatives to .com, .biz and .info.
“A .cloud domain will allow businesses and individuals to have their own cloud on the Internet. Likewise, a .global domain will allow businesses to secure a position on an international level,” CEO Rolf Larsen said in a statement.
They’re the first examples of both strings to be announced, but CloudNames expects them both to be contested. I suspect the buzzy .cloud will be the harder to obtain.

New gTLD reveal day is probably June 13

ICANN is set to reveal its list of new generic top-level domain applications on or around June 13, according to several sources.
My understanding is that the date has not yet been set in stone – it could be a day or so either side – but that June 13 is the current target.
The unveiling of all 2,000+ applications is expected to be accompanied by a press conference and panel discussion in London, both of which will be webcast for those unable to attend in person.
Confirming the venue for this event is, I believe, one of the factors contributing to the current uncertainty about the date.
A June 13 date means that the “digital archery” batching process will – barring unforeseen circumstances – kick off at some point during the first two weeks of June and end after the reveal.
ICANN said earlier this week that the archery process will start before reveal day and will last for three weeks.

New gTLD applicant asks for money back

At least one new generic top-level domain applicant has requested a full $185,000 refund of its application fee, according to ICANN.
This exchange is from last night’s Twitter chat with ICANN executives:

@icann Has anyone asked for a refund yet? #icannchat

— Kevin Murphy (@DomainIncite) May 22, 2012

A11: As of last night we had received two new requests for refund since full refund offer: one for $185k & one for $5K #newgTLD #ICANNchat

— ICANN (@ICANN) May 22, 2012

It’s interesting that the answer was qualified with “since full refund offer”, suggesting there may have been more requests for refunds prior to ICANN’s decision to up the maximum refund from $180,000 to $185,000.
It’s not known which applicant asked for the refund or why.

Four action sports gTLDs fall off a cliff

Adrenaline TLD has confirmed that it no longer plans to apply to ICANN for the sport-themed top-level domains .surf, .skate, .bike and .board.
The news was implicit in the announcement from Starting Dot that it has partnered with Adrenaline for .ski earlier this week, but the company today confirmed as much.
In a statement this morning, Adrenaline’s Rob Rozicki said:

Although we are not filing applications for the remaining four TLD’s in this application window we will investigate bringing them to the market in the next round of applications. However if you are an applicant for any of our other TLD’s please contact us to see how we can work together to help the action sports community.

Rozicki is also working with Starting Dot’s marketing agency, the newly formed DomainDicition, as head of North American online marketing.
The .ski project can be found at dot-ski.com. Its Twitter handle is @dot_ski.

Neustar hires Becky Burr as privacy chief

Neustar has recruited one of the ICANN community’s best-known lawyers as its new chief privacy officer.
Becky Burr is set to join the company June 1, reporting to general counsel Scott Blake Harris, according to a Neustar press release.
Burr is well-known in the domain name industry.
While at the National Telecommunications and Information Administration during the Clinton administration, she was one of the people most heavily involved in ICANN’s creation.
In private practice as a partner at the law firm Wilmer Hale since 2000, she’s been involved in many of the industry’s most fractious legal disputes.
Over just the last couple of years she’s represented the .Jobs Charter Compliance Coalition in its fight against Employ Media, ICM Registry in its quest to get .xxx approved, and most recently Big Room in its attempts to fend off a .eco trademark infringement lawsuit.
She’s also sat on ICANN’s Governmental Advisory Committee and its country-code Names Supporting Organization.

Battle over .jobs to drag on into 2013

Employ Media’s fight to avoid losing its contract to run .jobs won’t be resolved this year, according to the latest batch of arbitration documents published by ICANN.
February 2013, two years after the the battle was joined, is now the absolute earliest the company could find out whether ICANN has the right to shut down .jobs due to an alleged contract breach.
As you may recall from deep in the mists of time (actually, February last year) ICANN threatened to terminate Employ Media’s contract due to the controversial .Jobs Universe project.
The registry gave thousands of .jobs domains, mostly geographic or vocational strings, to its partner, the DirectEmployers Association, which started competing against jobs listings sites.
A coalition of jobs sites including Monster.com complained about this on the basis that .jobs was originally designed for companies to list their own jobs, not to aggregate third-party listings.
The coalition believed that the .Jobs Universe project was essentially a fait accompli, despite Employ Media’s promise that all the names now allocated to DirectEmployers would be subject to an open RFP process.
ICANN eventually agreed with the coalition, issued a breach notice, and now it finds itself in arbitration under the auspices of the International Chamber of Commerce.
Employ Media demanded arbitration in May last year, but it has inexplicably taken until now for it, ICANN and the ICC to publish a draft timetable for the process.
A face-to-face hearing has now been scheduled for January 28 to February 8, 2013. Between now and December, it’s paper filings – claims and counterclaims – all the way.
Arbitration clauses were added as standard to ICANN’s registry agreements in order to create a cheaper, faster option than fighting out disagreements in the courts.
However, with both sides lawyered up and a process now likely to last at least two years, it’s easy to wonder just how much more efficient it will be.
It won’t be an easy decision for the ICC panel.
While I still believe Employ Media was a bit sneaky about how it won ICANN approval for the .Jobs Universe project – and it certainly disenfranchised other jobs sites – there’s no denying that .jobs is now a much healthier gTLD for registrants as a result of DirectEmployers’ involvement.
An ICANN win might actually be a bad thing.

Another contention battle confirmed as Starting Dot reveals five gTLD bids

Portfolio gTLD applicant Starting Dot is to apply to ICANN for five new generic top-level domains, catering mostly to vertical industries and professions.
The France-based company wants .archi, .bio, .design, .immo and .ski.
The first thing to note is that we now have another confirmed contention set – Starting Dot’s .immo application is not the same .immo announced by Nic.at a few weeks ago.
The word “immo” is apparently an abbreviation for “real estate” commonly used in Germany, France and Italy. The gTLD would be reserved for members of that sector.
The .archi gTLD would be reserved for certified architects. It’s backed by the International Architectural Union, a Paris-based umbrella trade group which represents over a million architects.
The .bio proposal, pitched at the food and agricultural industries, anticipates a semi-regulated namespace, while .design would be open to anyone with an interest in that topic.
For .ski, Starting Dot has partnered with Adrenaline TLD, which originally planned to file for five extreme sports gTLDs, on a joint-venture app.
As I blogged earlier today, Adrenaline founder Rob Rozicki now works for the new gTLD marketing firm DomainDiction, which seems to have signed Starting Dot as one of its first clients.

Three South African city gTLDs announced

UniForum, which runs South Africa’s .za country code, reportedly is applying to ICANN for three local city top-level domains.
The company, which also goes by the name of ZA Central Registry, is going for .capetown, .durban and .joburg (for Johannesburg), according to a report in MyBroadband.co.za.
That’s in addition to its controversial African Union-backed .africa bid.
ZACR is one of several ccTLD registries to get into the new gTLD game. In Europe, Nominet (.uk), Afnic (.fr and others), SIDN (.nl) and Nic.at have already announced applications.

TLDH signs another city gTLD – .budapest

Top Level Domain Holdings has been backed by the city of Budapest as the official applicant for the .budapest generic top-level domain.
If the application is approved, TLDH subsidiary Minds + Machines will run the back-end registry and the city will receive a share of the revenue.
TLDH has previously announced deals with local governments for .london, .bayern (Bavaria), .miami and .nrw (North-Rhine Westphalia, Germany’s most populous state).
The company does not list its two announced Indian city gTLD bids – .mumbai (for which city approval may have been withdrawn) and .bangaluru (which appears to be a typo) — on its web site, but a spokesperson indicated that they’re both still active applications.
TLDH also seems to be confirming on its web site that it is in fact applying for .horse, an application I’d long suspected was nothing more than a red herring. Guess I was wrong.
Budapest is of course Hungary’s capital city. Wikipedia says it has about 1.74 million inhabitants, making it Europe’s seventh-largest city.

Nominet involved in seven gTLD applications

Nominet, the .uk registry, is providing registry services for seven new generic top-level domain applications, according to CEO Lesley Cowley.
Cowley told Nominet’s Annual General Meeting today that five of the applications are for dot-brands, a Nominet spokesperson said.
The identities of the clients are currently protected by non-disclosure agreements.
The other two bids are for .wales and .cymru, which Nominet is applying for with the approval of the Welsh government.
The other big European ccTLD operator to already announce its applications, Austria’s Nic.at, said recently that it has submitted 11 applications, six of which were geographic.