Australians could soon get the ability to register domain names directly under .au for the first time.
Following in the footsteps of the UK and New Zealand, a panel of .au policy body auDA has recommended that the second level should be opened up for registrations, pending further consultation.
In a consultation paper (pdf), the panel wrote:
direct registrations would create names which are shorter, more appealing and more memorable. They would make the domain name system simpler and easier to use. Moreover, the proposed change would open a wide range of new choices for registrants, and would provide a better option, especially for some groups; in particular, the Panel thinks that the biggest benefit will be for individuals, who would be able to obtain an Australian domain name in a simple and straightforward way.
Trademark owners need to pay attention, because the panel has recommended that the release does not include a sunrise period, due to .au’s “no hierarchy of rights” principle.
But the panel is recommending that existing .au registrants should get first dibs on matching second-level names.
Unlike the UK, where .co.uk registrants had preference over registrants in other SLDs, the auDA panel says .com.au owners would not be treated any differently to, for example, .org.au owners.
The panel has also raised the idea of implementing ICANN’s Uniform Rapid Suspension policy.
Registry providers might want to take note that the panel says that .au back-end AusRegistry, now part of Neustar, will not automatically get the contract to run the direct .au registry; an RFP may be in auDA’s future.
The recommendations are now open for comment until September 30.
South Africa’s .za ccTLD has crossed the one million domain mark, according to the registry.
ZA Central Registry is currently reporting on its web site that 1,000,666 names have been registered.
The millionth name was reportedly vulindlela-hpt.co.za, registered to a consulting firm and inexplicably redirecting to the typo vulindlela-htp.co.za.
CEO Lucky Masilela reportedly said: “ZACR has now joined a small group of registry operators worldwide who administer a six-figure domain space.”
So perhaps the numbers the company are reporting are not entirely reliable. [/snark]
Radix Registry reckons .online will move at least 15,000 domains in its first day of general availability, but it’s aiming higher.
“We are confident .online will be amongst the biggest new gTLDs that have launched,” Radix business head Sandeep Ramchandani said in a press release today.
“The same sentiment across several Registrar Partners has reinforced our beliefs. We expect to start off with at least 15,000 registrations at launch and would love to break .club’s launch record,” he said.
When .CLUB Domains launched .club in 2014, its zone file showed over 25,000 domains after the first 10 hours.
Radix is basing its projections not only on its registrar conversations, but also on .online’s sunrise period, which ended yesterday with 775 sales.
That number is of course low by pre-2012 standards, but it’s in the top tier of sunrise periods for non-controversial new gTLDs.
The only strings to top 1,000 names to date have been ICM Registry’s .porn and .adult and Vox Populi’s .sucks.
.CLUB’s sunrise weighed in at 454 domains.
Radix had better hope .online is successful — the gTLD sold for seven or eight figures at private auction.
The gTLD will go to its Early Access Period tomorrow before settling down to regular pricing August 26.
CentralNic’s registry back-end business may have got a big boost by last week’s news that Google has adopted a .xyz domain for its new parent, but it is not yet the biggest back-end provider.
That honor still belongs to Rightside, which currently leads CentralNic by a few hundred thousand names, according to zone files.
When Google started using abc.xyz as the primary domain for its new company last Monday, it caused a sharp spike in .xyz’s daily zone file growth.
The volume-leading new gTLD’s zone had been netting about 3,000 domains per day over the previous week, but that number has risen to almost 8,000 on average since the Google announcement.
While undoubtedly good news for XYZ.com and CentralNic, the growth has not been enough to propel CentralNic into the top-spot just yet.
CentralNic said in a press release today that it currently has 1,444,210 domains, making it the “number one registry backend”.
But according to DI’s numbers, Rightside has at least 1,701,316 domains in new gTLDs running on its back-end.
The CentralNic press release, as well as an earlier piece on The Domains, both cite ntldstats.com as their source.
That site had been listing Donuts as the top new gTLD back-end provider for over a year, with CentralNic in second place.
The problem is that Donuts is not a back-end provider. Never has been.
The portfolio registry disclosed right from the start that it was using Rightside (then Demand Media).
A Donuts spokesperson confirmed to DI today that it still uses Rightside.
The company runs its 190 delegated new gTLDs on Rightside’s back-end. Rightside manages another 39 of its own on the same infrastructure.
Combined, these gTLDs make up 1,701,316 second-level domains, making it the largest back-end registry provider.
Google provided the new gTLD industry with one of its most prominent endorsements to date when it revealed this week that its new parent company, Alphabet, will use a .xyz domain name.
But it could just be the first move away from traditional TLDs such as .com — its new gTLD .google entered its “general availability” phase today.
Alphabet will be the holding company for Google the search engine provider, as well as many other subsidiaries focused on non-core areas of its business, and will replace Google as the publicly traded entity.
The new company will use abc.xyz as its primary domain.
XYZ.com CEO Daniel Negari told Wired that the move is “the ultimate validation”, and it’s hard to disagree.
Despite this, almost all the coverage in the tech and mainstream media over the last 24 hours has been about the fact that it does not own alphabet.com.
A Google News search for “alphabet.com” today returns over 67,000 results. Refine the search to include “abc.xyz” and you’re left with fewer than 2,700.
This is perhaps to be expected; BMW owns alphabet.com and has told the New York Times it does not intend to sell it. Journalists naturally gravitate towards conflict, or potential conflict.
Some reporters even suggested, with mind-boggling naivety, that Google hadn’t even done the most cursory research into its new brand before embarking on the biggest restructuring in its history as a public company.
But perhaps the reality is a little simpler: owning a .com that exactly matches your brand just isn’t that important any more.
If any company has insight into the truth of that hypothesis, it’s Google.
It should hardly be surprising that Google digs the possibilities offered by new gTLDs — remember, it applied for 101 strings and has 42 of them already delegated.
Its senior engineers have also blogged repeatedly that all gTLDs, including .com, are treated equally by its search algorithms.
Now that it has made the decision to brand its holding company on a new gTLD domain, could we expect it be similarly nonchalant about a switch to .google?
The dot-brand today came out of its pre-launch phase and entered “general availability”, meaning that the gTLD is now free for it to use.
The .google zone file only has a few domains in it at present, so we’re probably not going to see anything deployed there overnight, but I’d be surprised if we have to wait a long time before .google is put to use in one way or another.
The company set up a fleeting April Fool’s Day website at com.google earlier this year.
Google’s application for .google states:
The mission of the proposed gTLD, .google is to make the worldʹs information universally accessible and useful through the streamlined provision of Google services. The purpose of the proposed gTLD is to provide a dedicated Internet space in which Google can continue to innovate on its Internet offerings. The proposed gTLD will augment Googleʹs online presence in other registries, provide Google with greater ability to categorize its present online locations around the world, and in turn, deliver a more recognizable, branded, trusted web space to both the general Internet population and Google employees. It will also generate efficiencies and increase security by reducing Google’s current dependence on third-party infrastructure.
The company has also stated on its Google Registry web site that it intends to use .google, .youtube and .plus “for Google products”.