The new gTLD .luxury seems to have sold more than $500,000 worth of domain names already.
(UPDATE: That’s probably not accurate. I seem to have misread some registrar pricing pages. The sunrise price was actually much lower than $1,000. See comments below.)
Saturday’s zone file for the Luxury Partners-owned TLD popped from 1 domain to 470 domains. Most of the new names appear to have been registered during the sunrise period, which ended early last week.
Given the current retail price of over $1,000, it seems .luxury is already a $500,000 business, at least for 2014. Renewal pricing is around the $700 mark, equating to $329,000 a year just on sunrise registrations.
That’s including the registrar markup, of course. The registry will be making a bit less.
“Luxury” brands such as Cartier and Formula 1 bought multiple domains during sunrise. Some tech firms, such as Facebook and Google, continued their blanket approach to defensives.
With such a high price, one wonders what some of these rights holders are thinking: do they really believe cybersquatters are prepared to drop $700 a year infringing their brands?
It will be interesting to see whether any of these registrants actually use their domains, or whether they’re mainly defensive registrations. I suspect the latter will be more often the case.
Currently in landrush, .luxury is due to go to general availability in about a month.
Famous Four Media has won the .party new gTLD contention set after coming to a private agreement with the only other applicant for the string, Oriental Trading Company.
Financial details of the arrangement were not disclosed.
Oriental Trading is a supplier of party goods that intended to run the gTLD as closed, single-registrant namespace.
But Famous Four expects the open .party registry to be used for parties in the social gathering and political senses of the word.
It now has 13 uncontested applications and 44 more outstanding.
In related news, Minds + Machines today announced that it intends to take at least three of its applications — .garden, .property, and .yoga — at a private auction April 22 managed by Applicant Auction.
The number of live top-level domains on the internet has surpassed 500 for the first time.
The delegation yesterday of 12 new gTLDs — .archi, .consulting, .cooking, .country, .fishing, .haus, .商城, .horse, .miami, .rodeo, .vegas and .vodka — tipped the total TLD count to 507.
For the numbers geeks, here are some stats from the DI PRO database:
- 285 ccTLDs
- 222 gTLDs
- 60 IDN TLDs
- 24 IDN gTLDs
- 199 gTLDs delegated in the 2012 round
- 15 gTLDs delegated in previous rounds
- 8 legacy gTLDs
- 129 new gTLDs have started Sunrise periods
- 65 new gTLDs have started Trademark Claims periods
- 367 new gTLDs have ICANN contracts
- 1 new gTLD application is still in Initial Evaluation
- 6 new gTLD applications are still in Extended Evaluation
- 9.7 new gTLDs have been delegated per week, on average, since January 1, 2014
- 36 new gTLDs were delegated in March
Based on the rate that Verisign has been adding new gTLDs to the root recently, we should expect that to top 200 in the next few days. The number of new gTLDs could outstrip the number of ccTLDs next month.
Donuts has won the .place new gTLD contention set after paying off rival applicant 1589757 Alberta Ltd.
The deal, for an undisclosed sum, was another “cut and choose” affair, similar to deals made with Tucows last August, in which the Canadian company named its price to withdraw and Donuts chose to pay it rather than taking the money itself.
1589757 Alberta has withdrawn its application for .place already.
The deal means Donuts now has 165 new gTLDs that are either live, contracted or uncontested.
Radix no longer plans to use ARI Registry Services for any of its new gTLDs, I’ve learned.
The company has already publicly revealed that CentralNic is to be its back-end registry services provider for .space, .host, .website and .press, but multiple reliable sources say the deal extends to its other 23 applications too.
I gather that the split with ARI wasn’t entirely amicable and had money at its root, but I’m a bit fuzzy on the specifics.
The four announced switches are the only four currently uncontested strings Radix has applied for.
Of Radix’s remaining active applications, the company has only so far submitted a change request to ICANN — which I gather is a very expensive process — on one, .online.
For the other 22, ARI is still listed as the back-end provider in the applications, which have all passed evaluation.
Radix is presumably waiting until after its contention sets get settled before it goes to the expense of submitting change requests.