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ICANN’s new TLD rulebook is out

Kevin Murphy, November 13, 2010, Domain Registries

ICANN posted its proposed final Applicant Guidebook for new top-level domains a couple hours ago.

The document is now subject to public comment until noon UTC, December 10, just before the ICANN board convenes in Cartagena.

As I speculated earlier in the week, ICANN has reduced the length of the feedback window from 30 days in order to hit its launch deadlines.

Here’s a review of some changes, based on a quick scan of the 360-page redlined document (pdf).

One change that will certainly be of interest of applicants:

If the volume of applications received significantly exceeds 500, applications will be processed in batches and the 5-month timeline will not be met. The first batch will be limited to 500 applications and subsequent batches will be limited to 400 to account for capacity limitations due to managing extended evaluation, string contention, and other processes associated with each previous batch.

A process external to the application submission process will be employed to establish evaluation priority. This process will be based on an online ticketing system or other objective criteria.

Does this mean “get your applications in early” is a winning strategy? I’ll try to find out.

One of the most sensitive outstanding issues, the right of governments to object to TLDs on “morality and public order” grounds, is now called a “Limited Public Interest Objection”:

Governments may provide a notification using the public comment forum to communicate concerns relating to national laws. However, a government’s notification of concern will not in itself be deemed to be a formal objection. A notification by a government does not constitute grounds for rejection of a gTLD application.

The AGB now specifies that such objections must be based on principles of international law, as codified in various international agreements. The string, and the proposed usage, will be subject to these objections.

The section on applicant background checks has also been overhauled. It now makes reference to child sex offenses, and focuses more on intellectual property infringements, but eschews references to terrorism.

However, if any group considered Evil by the United States applies for a TLD, they may be out of luck. The new AGB points out that ICANN has to abide by sanctions imposed by the US Office of Foreign Assets Control.

There are a couple of little oddities in the AGB too. For example, strings relating to the contested geographic term “Macedonia” are singled out as verboten.

Intergovernmental organizations that meet the criteria to register a .int are now also granted special objection privileges.

Contested geographical terms will no longer be subject to the auction process — applicants will have to fight it out between themselves.

The vertical integration issue, resolved by the ICANN board last week, also makes an appearance. Registrars are now able to apply for new TLDs, but ICANN reserves the right to refer such applications to governmental competition authorities.

More later.

Insurance TLD draws interest

Kevin Murphy, November 12, 2010, Domain Registries

An initiative to create a top-level domain for the insurance industry appears to be attracting support in German-speaking countries.

dotVersicherung plans to apply for .versicherung (.insurance) in the first round of new TLD applications next summer, according to its web site.

The domain would be reserved for insurance companies in Germany, Austria and Switzerland.

Judging by its web site, which is one of the more comprehensive I’ve seen from a new TLD initiative, it has picked up a fair bit of interest from insurance companies already.

The organization reckons it will cost about 2 million euros to launch the TLD, and it currently appears to be inviting investors to get involved.

It disputes the idea that .versicherung is too long for a TLD, saying that there are already 25,000 domains in .de that contain the term at the second level and that most visitors will use search engines, rather than type-in, to find web sites.

It looks like the organization has been around several months, and is currently doing a publicity tour of its target nations. It also looks like Dirk Krischenowski, CEO of dotBERLIN, is involved in an advisory capacity.

I’m getting this information via Google Translate, by the way, so it may not be 100% reliable.

Hat tip to Jean Guillon, who’s been turning the ability to spot new TLD initiatives into a fine art recently.

New Russian TLD is a smash hit

Kevin Murphy, November 11, 2010, Domain Registries

Russia’s new Cyrillic top-level domain, .РФ, has gone down a storm, beating even the recent launch of .co in terms of the speed of first-day registrations.

The Russian registry is reporting that it broke through the 200,000 domains mark within the first six hours, after it opened its doors at noon local time today.

By my calculations, that’s less than half the time it took .co to hit the same benchmark, despite the fact that .co did not have the same residency requirements as .РФ.

Andrei Kolesnikov, director of the CCTLD Coordination Center, which runs the domain, told the GNSO Council mailing list:

This clearly demonstrates a great demand for domains in national languages and proves Russia’s position as a leader in terms of the dynamic of TLD launch.

There were already 18,000 .РФ domains before the floodgates opened this afternoon, following a sunrise period for trademark owners.

The TLD transliterates as .rf, for Russian Federation. The country has 142 million citizens and is believed to have almost 60 million internet users. The .ru namespace has about three million domains.

.jobs opponents get to the point

Kevin Murphy, November 11, 2010, Domain Registries

The .JOBS Charter Compliance Coalition has sent off another ream of text to ICANN, spelling out more clearly its objections to Employ Media’s plan to open up the .jobs namespace.

The Coalition wants ICANN to reject the registry’s plan to allocate thousands of premium .jobs domain names to partners including the DirectEmployers Association.

While previous filings danced around the issue, the latest Coalition missive makes it a little clearer what its beef is: it thinks DirectEmployers’ universe.jobs plan is bogus and should be blocked.

The documents were filed as part of an ongoing Reconsideration Request. The Coalition wants ICANN to reverse its decision to approve the .jobs “Phased Allocation Program”.

The program allows Employ Media to allocate “non-companyname” .jobs domains via an RFP process and, later, auctions and regular sales.

But the Coalition thinks it is a smokescreen designed to enable universe.jobs, a planned free jobs board that would be fed traffic from possibly thousands of premium generic domains.

Its objection boils down to the fact that Employ Media seems to be planning to register these premium domains to itself and allow DirectEmployers, which probably would not be a qualified HR registrant under the .Jobs Charter, to “use” them.

As the Coalition puts it:

Employ Media states that it intends to solicit plans under the Program “which may create a self managed class of domains registered in Employ Media’s name.” Presumably, in this “self-managed” scenario, Employ Media would register the domain names itself, and permit third parties to “use” the domains even if those third parties could not register them consistent with the Charter.

What we seem to have here is a case of a registry planning to monetize its premium domains by running them itself, in order to compete with companies that are barred from becoming registrants themselves.

This bothers the Coalition’s members, which all run jobs sites but would not qualify to register premium domains under the .Jobs Charter.

For Reconsideration Requests to be successful, the requester has to show that ICANN’s board did not have all the facts at its disposal, or failed to consider them, when it made its decision.

Having read through the recently published minutes and board briefing materials from the meeting at which the program was approved, the Coalition thinks it now has a stronger case.

Its latest filing accuses ICANN of failing to adequately investigate Employ Media’s claims about its program and of brushing off critics as “a bunch of sore losers that were afraid of a little competition”.

Referring to the universe.jobs plan and the “self-managed” domains, the Coalition wrote:

There is no indication that the ICANN Staff provided the Board with any analysis of this critical issue, or that the Board considered this material issue

It also wonders aloud whether the Board was even aware of the universe.jobs plan when the allocation program was approved back in August.

I may be reading it incorrectly, but it appears that ICANN’s board governance committee, which handles Reconsideration Requests, may be coming around to the Coalition’s way of thinking.

The BGC recently sent Employ Media’s sponsor, the Society For Human Resource Management, a list of questions about the program, including this one:

Did the SHRM PD Council intend to enable the Registry (Employ Media) to register domain names in the .JOBS sTLD for the purpose of allowing third-party job postings on those sites? If so, please explain how this consistent with the .JOBS Charter.

I’ll be interested in reading its response.

First reactions to ICANN’s VI bombshell

Kevin Murphy, November 10, 2010, Domain Registries

Shortly before 8am UTC today, ICANN announced that it plans to blur the lines between domain name registries and registrars by eliminating cross-ownership restrictions and enabling vertical integration of the two functions.

The shock move is likely to have profound repercussions on the domain industry for years to come.

I’ve spent the last ten hours collating a bunch of early reaction from Twitter and the blogosphere.

Like blind men groping an elephant, everyone had their own take on the news, which perhaps indicates how broad-reaching its effects will be.

Linkfest coming up.

Apparently the first to notice the news, which came just before midnight in California, was AusRegistry, the Australian registry services company, with this pithy tweet:

Any Registrars wanting Registry software can enquire within…

The company later followed up with a blog post:

The positives of this resolution is that it is highly likely that we will see the adoption and growth of smaller more boutique TLDs being championed to market by their Registrar owners and for many industry participants, anything that promotes the success of the new gTLD program and the reduced risk of Registry failure can only be seen as a good thing.

As Europe woke up to the news, Michele Neylon of Irish registrar Blacknight decided to eschew diplomacy, and pondered the possible fallout from ICANN’s decision:

Now the next question is – what next?

How will people react?

Are we going to see a flood of nastygrams from Afilias and PIR being sent to the ICANN board demanding them to backtrack?

Across the pond, Minds + Machines CEO Antony Van Couvering quickly rattled off a typically eloquent blog post that focussed on what he seems to see as ICANN’s sudden spine growth:

This is the only principled decision the ICANN Board could have come to, and they deserve a lot of credit for doing it. By “principled,” I mean taking ICANN’s stated institutional principles and following them to their logical conclusion.

The new landscape will require everyone in the domain name business to re-examine their business, their partners, their strategy. It will have consequences between those I enumerated above. It will re-invigorate the industry, and it will help establish the respect that ICANN has lacked for so long.

Another new TLD applicant, Constanine Roussos of .music tweeted:

ICANN allows Vertical Integration for new top-level domains. .MUSIC is thrilled. #ICANN makes history. The lobbying effort was well worth it

Over in Japan, Jacob Williams of new TLD consultants UrbanBrain reflected some of the industry’s shock that ICANN went against many observers’ expectations.

This announcement is a full 180 degree turn from the verbiage in DAG 4 and the resolutions passed at the public meeting in Nairobi earlier this year. This decision comes huge surprise, but surely a relief to many New gTLD applicants.

On the policy side of things, veteran ICANN commentator Danny Younger expressed surprise of a different kind on his new ICANNology blog:

I’ve been wondering how an ICANN Board session that is “not designated as an Official Board Meeting” can result in official Board Resolutions.

If the meeting is specifically not designated as “special”, but rather as a board “retreat”, should official board resolutions be promulgated at the conclusion of such sessions?

Fellow policy wonk George Kirikos tweeted:

“It is better to remain silent and be thought a fool than to open one’s mouth and remove all doubt.” applies to #ICANN’s latest moves.

Former ICANN staffer Kieren McCarthy tweeted, less ambiguously:

Good call #ICANN Board. Recognizing the realities of new top-level domains and standing up for principles over pressure

Finally, EnCirca, a US-based registrar, tried to pick winners and losers and concluded that it is the “.brand” TLDs that will gain the most, and that it is the registrars that are in for a shake-up.

the real winners will be the major brands on the internet: Apple, Yahoo, Google, Facebook, Microsoft. Any one of these could launch their own TLD to rival dot-com.

Who are the biggest losers? The Registrar channel. Registrars will no longer be assured of being able to offer new TLD’s to their customers. Registries will start to bypass their registrar partners and deal directly with end-users.

Registries and registrars will need to start innovating to remain relevant. It is time to start competing.

As you might expect, there has been not much reaction yet from those, such as Go Daddy, which opposed full vertical integration.

But Warren Adelman, Go Daddy’s president, tweeted within the last hour:

Let the games begin

Quite.