Donuts, Afilias and Atgron were the beneficiaries of 10 new gTLD delegations yesterday.
Various Donuts subsidiaries had .boutique, .bargains, .cool, .expert, .tienda (“shop” in Spanish), .tools, .watch, .works delegated, bringing the company’s total portfolio to 70 gTLDs.
Afilias had its fourth new gTLD of this round go live in the DNS root: .kim, which is expected to serve people who have the first or last name Kim.
I think it’s the first personal-name gTLD to hit the internet.
Finally, Atgron had .wed delegated. It’s going to be an unrestricted gTLD aimed at marrying couples. It will eventually compete with the currently contested string .wedding.
I have to ponder what the renewal rates are going to be like for what seems to be the first event-focused TLD.
How long before their big day will registrants register their names, and for how long afterwards will they keep the registration alive for sentimental reasons? Atgron reckons such sites stay live for about 18 months.
There are also reportedly
twice half as many divorces as marriages in the US at the moment. One wonders why nobody applied for .divorce.
There are now 107 new gTLDs live on the internet, following the latest batch of delegations.
Sixteen strings were entered into the DNS root today, including the first two dot-brands, which are Monash University’s .monash and CITIC Group’s .中信 (“.citic” in Chinese).
.CLUB Domains, Luxury Partners and Plan Bee became freshly-minted registries with the delegations of .club, .luxury and .build while legacy gTLD registry Afiias added .red, .pink and .shiksha to its roster.
Uniregistry added five new gTLDs to the two it had delegated in an earlier batch: .gift, .guitars, .link, .photo and .pics.
The delegation of .photo means the root now has its first singular/plural clash; Donuts already owns .photos.
Finally, I-REGISTRY added .rich to its .onl and China’s CNNIC had .网络 (“.network”) and .公司 (“.company”) delegated.
UPDATE (Jan 22): This post originally overlooked the delegation of .公司. It has been updated accordingly.
Donuts and United TLD had a combined total of eight new gTLDs added to the DNS root zone today.
Donuts subsidiaries saw .zone, .agency, .cheap and .marketing go live, while United TLD (Demand Media/Rightside) got .dance, .democrat, .moda (Spanish for “fashion/style”) and .social.
The nic.[tld] domains all appear to be resolving, albeit to the registries’ web sites in other TLDs.
There are now 91 new gTLDs live in the root, more than five times the number of legacy gTLDs. It seems likely that we’re going to pass 100 this week.
While the industry’s attention may be focused — rightly — on new gTLD sunrise periods and launch plans, a handful of applicants are still slogging their way through ICANN evaluation.
Two more applications passed Extended Evaluation this week — Locus Analytics’ dot-brand .locus and DotPlace’s .place.
Both had failed Initial Evaluation in 2013 due to a lack of provided financial statements.
While .locus is uncontested and can now proceed to contracting, testing and delegation, .place has also been applied for by Donuts so will presumably be auctioned off.
Trademark attorneys and brand management executives take note: January 21 will see the launch of the first first-come, first-served sunrise period we’ve seen in a new TLD in a long time.
FCFS means that domain names will be allocated to participants immediately, rather than at the end of the sunrise period.
For those responsible for acquiring domain names for mark owners — many of whom are accustomed to waiting to the last minute before submitting sunrise applications — this is a change of pace.
You snooze, you lose.
To date only Regiodot’s German geographic gTLD, .ruhr, has officially confirmed (pdf) that it intends to use a FCFS policy during its mandatory sunrise period.
That’s due to kick off on January 21.
The precise time that the sunrise will begin — important when you’re looking at a FCFS policy — does not appear to have been published yet.
UPDATE: the time has been published (see comments below this post) and it’s 1000 UTC.
Under ICANN rules, to use FCFS registries need a “Start Date” sunrise, which runs for 30 days but requires a 30-day notice period before it begins. Regiodot told ICANN about its sunrise dates December 18.
The alternative “End Date” sunrises run for 60 days, have no notice period, and domains are only allocated to mark owners — usually using auctions to settle contention — after the 60 days are over.
Other than .ruhr, only PeopleBrowsr’s .ceo has said it wants to run a Start Date sunrise. However, PeopleBrowsr will not run its sunrise on a FCFS basis, preferring the end-date allocation/auction method instead.