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Dudu buys dudu.com for $1 million

Kevin Murphy, January 5, 2012, Domain Sales

The first big-figure domain name sale announcement of the year has me cackling.

A Dubai-based social networking site, Dudu, has paid $1 million for dudu.com, making one Chinese domainer a very happy man indeed.

Sedo brokered the deal over three months and announced the sale today.

Dudu was previously located at godudu.com.

The lesson to be learned here is so painfully obvious it’s barely worth mentioning: if you’re going to launch a brand and try to make it successful, first make sure you have a domain to match.

Before Dudu built up the brand, dudu.com was probably a five-figure sale.

To Dudu’s credit, it does not appear to have ever attempted a reverse domain name hijacking using the UDRP.

Alibek Issaev, chairman of Dudu, said in Sedo’s press release:

With the purchase of dudu.com, we will be able to match our platform’s brand with the exact domain name we need, and migrate from using godudu.com to this shorter version. This purchase means we don’t lose important traffic, and at the same time we ensure that visitors from around the globe will remember our brand’s name.

No dudu, Sherlock.

Borders sells IPv4 addresses for $12 each

Kevin Murphy, December 5, 2011, Domain Sales

The bankrupt book shop chain Borders intends to sell its IPv4 addresses for $12 each, raising over $786,000, according to a bankruptcy court filing.

The deal, which is subject to approval by ARIN, follows Nortel’s fire sale of its address block to Microsoft for $11.25 per address earlier this year.

The buyer is Cerner, a healthcare software consulting company.

I’ve reported the story for The Register, here.

You can download a PDF of the relevant court document here.

ICM sells $700,000 of .xxx domains to Clips4Sale

Kevin Murphy, December 1, 2011, Domain Sales

ICM Registry has just announced the sale of $700,000 worth of .xxx domain names to Clips4Sale, which operates a network of clip-oriented porn sites.

The cash deal comprises 30 domains including one $300,000 name and two others at over $80,000 each, according to the company.

The domains themselves have not been disclosed.

The $300,000 sale would be the 16th most-expensive domain of the year, according to DNJournal’s chart. Gay.xxx sold last month for $500,000.

ICM is taking .xxx into general availability next Tuesday.

Paul Raymond rebrands under .xxx

Kevin Murphy, December 1, 2011, Domain Sales

Paul Raymond, a well-known porn publisher in the UK, plans to rebrand its portfolio around the .xxx top-level domain, according to ICM Registry.

It’s the “largest single migration of an adult brand to the .xxx top-level domain to date”, ICM said.

Raymond could be described as an old-school pornographer, with a history stretching back to the 1960s, better known for its clubs and top-shelf titles than its online presence.

The deal includes the domains paulraymond.xxx, prpvod.xxx, razzledating.xxx, mensworlddating.xxx, menonlydating.xxx, escortdating.xxx, adultsportdating.xxx, clubdating.xxx, fantasydating.xxx, mayfairdating.xxx, and paulraymonddating.xxx, ICM said.

Domains such as mayfair.xxx and razzle.xxx, Raymond’s best-known titles, may also be included, but they’re not mentioned in ICM’s press release. The domain escort.xxx is owned by somebody else.

The migration is expected to be complete by February next year.

The two companies have a relationship going back at least several months, with ICM regularly sponsoring events at Raymond-owned clubs.

Third-level casino.uk.com sells for $4,000

Kevin Murphy, November 14, 2011, Domain Sales

The third-level domain name casino.uk.com has been sold via Sedo for $4,000.

The uk.com namespace is not an official public domain extension – uk.com is one of several regular .com domains managed as alternative TLDs by CentralNic.

While .uk.com domains do occasionally pop up in search engine results, and are even used by brands such as Avon, it’s unusual to see one sell on the aftermarket.

The only other notable sale in the DI database of over 60,000 publicly reported transactions is restaurants.uk.com, which was bought for $1,650 last year.

Casino.com was one of the most expensive domains of all time, fetching $5.5 million in 2003.