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Overstock to bid for o.co.uk next month?

Kevin Murphy, November 23, 2010, Domain Sales

Overstock.com, which seems to have made registering single-letter domain names a key part of its branding strategy, likely has o.co.uk next in its sights.

The company drew headlines recently when it paid $350,000 for o.co and subsequently used it in its TV ads, and again yesterday when it picked up o.co.za for $9,000.

While it’s well known that o.com is the ultimate prize, Overstock has also been laying the groundwork for buying o.co.uk for over three years.

Nominet, the .uk registry, is set to open up the first of two sunrise periods on double and single-character .co.uk domains on December 1, and I expect Overstock already has its application ready to go.

It might not be an entirely straightforward bid, however.

Under the Nominet sunrise rules, holders of UK trademarks in use before January 1, 2008 are eligible to apply for their short domains.

Overstock, it turns out, has had a registered trademark on o.co.uk since August 2008.

It applied for the UK trademark in January 2008, the same month that Nominet’s policy-setting committees first started discussing the release of single-letter domains.

As far as I can tell, the trademark is considered valid from August 1, 2007, the same time Overstock was granted its US trademark on o.co.uk.

But can the company prove it was “using” the trademark prior to January 1, 2008, given that the domain was reserved? It does not appear to have a UK trademark on the letter O by itself.

One way or the other, I expect Overstock to eventually win the domain. Under Nominet’s rules, contested domains will go to auction, and Overstock has already proved it has deep pockets.

The company also has US trademarks on other O domains that it does not and cannot currently own, including o.info, o.com, and o.eu. It successfully registered and uses o.biz.

It also has a US trademark on o.de, but that domain appears to be currently registered to a German domain investor.

Black Friday domain fetches $90,000

Kevin Murphy, November 19, 2010, Domain Sales

Sedo is reporting that the the domain name blackfridaysales.com has sold for $90,000.

It appears to be have been registered to Frank Schilling’s Name Administration for the last couple of days.

Black Friday is the name given to the day after Thanksgiving in the US, when pre-Christmas sales traditionally kick off. This year, it falls on November 26.

The operator of the domain blackfriday.com, which was a 2001 $10 hand registration, says it received over 18 million unique visitors last year, and that 70% of them were direct type-in visits.

Oddly, blackfriday.info seems to rank better in Google for the search [black friday], for me at least.

Other five figure sales Sedo is currently reporting include valuable.com ($28,500), webengine.com ($50,000), adhoc.com (65,000 euros), rodon.com (20,000 euros), uganda.de (20,000 euros) and littleangels.com ($50,000).

ICM buys dotxxx.com for $25,000 and unveils new slogan

Kevin Murphy, November 4, 2010, Domain Sales

ICM Registry, the would-be .xxx registry operator, has acquired the domain name dotxxx.com from a Korean domainer for $25,000, to support an upcoming marketing campaign.

The company is also expected to unveil a punny new slogan, “Let’s be adult about it”, following its recent hiring of international ad agency M&C Saatchi.

The dotxxx.com domain currently redirects to icmregistry.com, the company’s main site. The private sale used Sedo for escrow.

Given the amount of cash ICM has spent attempting to get .xxx approved over the last ten years, $25,000 is a drop in the ocean.

ICANN recently decided to refer its application to the Governmental Advisory Committee for a consultation, before it makes a final call on whether to approve it or not.

SnapNames settles shill-bidder class action

Kevin Murphy, October 26, 2010, Domain Sales

Domain name auctioneer SnapNames said that it has settled the class action lawsuit filed against it by disgruntled domainers after one of its employees was found to be a shill bidder.

It seems to have had a bit of a result, too. Class members will receive exactly the same amount they would have had they accepted its rebate offer, according to a statement released by the company today.

The case was filed almost a year ago, after it emerged that Nelson Brady, a SnapNames employee, had been posing as a bidder in domain name auctions in order to bump up the final sale price.

Posing as “Hank Alvarez” or “halverez”, Brady stood to gain bonuses based on performance targets as a result of SnapNames’ acquisition by Oversee.net, its current owner.

After the abuse was discovered, SnapNames offered affected customers a rebate equivalent to the money they would have saved on a winning bid had “halvarez” not outbid them.

SnapNames said today:

Class members (which are United States residents who were extended the rebate offer but have not yet accepted) have been or shortly will be notified of the settlement terms and amounts (which are identical to the amounts affected bidders were offered in the rebate offer we extended last November).

This seems to mean that anybody who was holding out for a bigger settlement is out of luck.

The deadline for accepting the rebate expires November 4, but the deadline to become part of the class action is not until December 17.

SnapNames will have paid out $2 million to customers in total.

(I wonder how much the class action attorneys are to receive).

More info can be found at snapsettlement.com.

SnapNames has also settled its lawsuit against Brady for an undisclosed amount. The company sued him for $33 million in May.

Oversee said it “believes the financial penalty is appropriate considering the seriousness of the improper activity”.

NameJet to auction three-letter .pro domains

Kevin Murphy, October 25, 2010, Domain Sales

NameJet has inked a deal with RegistryPro to auction off eleven “premium” three-letter .pro domain names next month.

The domains themselves have not yet been revealed, but the auction is scheduled to kick off November 19, according to a press release today.

RegistryPro, a subsidiary of HostWay, received the the right to start selling previously-restricted one-, two- and three-character .pro domains from ICANN in May 2009.

This June, it allocated nine such domains, including top.pro and 411.pro, via an RFP process.

After it has finished auctioning off its selected short domains, the company plans to put the remainder back into the pool for first-come, first-served registrations.