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ICM buys dotxxx.com for $25,000 and unveils new slogan

Kevin Murphy, November 4, 2010, Domain Sales

ICM Registry, the would-be .xxx registry operator, has acquired the domain name dotxxx.com from a Korean domainer for $25,000, to support an upcoming marketing campaign.

The company is also expected to unveil a punny new slogan, “Let’s be adult about it”, following its recent hiring of international ad agency M&C Saatchi.

The dotxxx.com domain currently redirects to icmregistry.com, the company’s main site. The private sale used Sedo for escrow.

Given the amount of cash ICM has spent attempting to get .xxx approved over the last ten years, $25,000 is a drop in the ocean.

ICANN recently decided to refer its application to the Governmental Advisory Committee for a consultation, before it makes a final call on whether to approve it or not.

SnapNames settles shill-bidder class action

Kevin Murphy, October 26, 2010, Domain Sales

Domain name auctioneer SnapNames said that it has settled the class action lawsuit filed against it by disgruntled domainers after one of its employees was found to be a shill bidder.

It seems to have had a bit of a result, too. Class members will receive exactly the same amount they would have had they accepted its rebate offer, according to a statement released by the company today.

The case was filed almost a year ago, after it emerged that Nelson Brady, a SnapNames employee, had been posing as a bidder in domain name auctions in order to bump up the final sale price.

Posing as “Hank Alvarez” or “halverez”, Brady stood to gain bonuses based on performance targets as a result of SnapNames’ acquisition by Oversee.net, its current owner.

After the abuse was discovered, SnapNames offered affected customers a rebate equivalent to the money they would have saved on a winning bid had “halvarez” not outbid them.

SnapNames said today:

Class members (which are United States residents who were extended the rebate offer but have not yet accepted) have been or shortly will be notified of the settlement terms and amounts (which are identical to the amounts affected bidders were offered in the rebate offer we extended last November).

This seems to mean that anybody who was holding out for a bigger settlement is out of luck.

The deadline for accepting the rebate expires November 4, but the deadline to become part of the class action is not until December 17.

SnapNames will have paid out $2 million to customers in total.

(I wonder how much the class action attorneys are to receive).

More info can be found at snapsettlement.com.

SnapNames has also settled its lawsuit against Brady for an undisclosed amount. The company sued him for $33 million in May.

Oversee said it “believes the financial penalty is appropriate considering the seriousness of the improper activity”.

NameJet to auction three-letter .pro domains

Kevin Murphy, October 25, 2010, Domain Sales

NameJet has inked a deal with RegistryPro to auction off eleven “premium” three-letter .pro domain names next month.

The domains themselves have not yet been revealed, but the auction is scheduled to kick off November 19, according to a press release today.

RegistryPro, a subsidiary of HostWay, received the the right to start selling previously-restricted one-, two- and three-character .pro domains from ICANN in May 2009.

This June, it allocated nine such domains, including top.pro and 411.pro, via an RFP process.

After it has finished auctioning off its selected short domains, the company plans to put the remainder back into the pool for first-come, first-served registrations.

Sex.com to sell for $13m

Kevin Murphy, October 20, 2010, Domain Sales

Sex.com is set to be sold for $13 million, after Sedo managed to find a buyer from among about a dozen bidders.

I reported the story for The Register today.

The buyer is Clover Holdings Ltd, based in St Vincent. The deal is subject to approval by the California bankruptcy court that is overseeing the assets of Escom, the current owner.

Go read the story. Or, if you’re interested in more detail, here’s the motion Escom filed this week, which includes the sales contract as Exhibit A (pdf).

DiscountVouchers.com sells for $158k

Kevin Murphy, October 12, 2010, Domain Sales

DiscountVouchers.co.uk has acquired the equivalent .com domain for £100,000 ($158,000).

The private sale, apparently sealed after owner Barry Garner offered it for sale in a forum post at Affiliates4U.com last week, does not appear to have closed yet, judging by Whois records.

The buyer, who claims the .co.uk site will handle £50 million to £100 million of sales to merchants in its first year, reportedly said the primary motivation behind the deal was brand protection.