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Dot Vegas sells $2m of premiums

Kevin Murphy, January 28, 2015, Domain Sales

New gTLD registry operator Dot Vegas says it has sold over $2 million worth of “premium” .vegas domain names to date.

The registry, which went to general availability in September, has also registered 1,000 additional premiums to itself in an effort to drum up more sales.

The list is available at the registry’s web site (pdf).

As you might expect, gambling and tourism related keywords feature heavily, but there are also names geared towards locals.

The names don’t appear to have buy-now prices. Rather, Dot Vegas is soliciting interested potential buyers via the reserved sites.

.vegas zone files show just over 12,000 names currently. That number will include the registry-reserved ones. According to DomainTools, Dot Vegas owns about 2,200 names across all TLDs.

Vegas.club sells for $100,000

Kevin Murphy, January 13, 2015, Domain Sales

.CLUB Domains said today it has sold the domain vegas.club for $100,000, and will help in its promotion as a members-only site for deals related to Las Vegas.

The deal was announced here at the NamesCon conference at the Tropicana hotel in Vegas.

The buyer is One Degree World Systems, a local company that develops booking sites for tourist destination cities worldwide.

I’m not sure the deal would be reportable as a straightforward domain-only sale, given that .CLUB said the companies have a “partnership” to develop the domain.

According to a company press release, the upcoming site will offer “members-only deals on nightclubs, hotels, shows, attractions and tours as well as concierge services, VIP status at local attractions, and white glove services like personal assistants on the ground, butler and nanny services and more.”

.CLUB had a similar relationship with its first big anchor tenant, the rapper 50 Cent, for the fan site 50inda.club.

It’s the second .club name the registry has sold for a six-figure sum. It sold coffee.club, also for $100,000, last year.

Right Of The Dot helped broker the vegas.club deal, the registry said.

.baby and .mls fetch over $3 million each

Kevin Murphy, December 18, 2014, Domain Sales

ICANN and Power Auctions have completed December’s mini-batch of “last resort” new gTLD auctions, adding a total of $6.4 million to its mysterious auction cash pile.

Johnson & Johnson won .baby, fighting off five portfolio applicants and paying a winning bid of $3,088,888.

Meanwhile, the Canadian Real Estate Association beat Afilias to .mls, paying $3,359,000.

I called it for CREA earlier this week, noting that the organization wanted .mls enough that it filed two applications, a failed Community Priority Evaluation, and an unsuccessful Legal Rights Objection against Afilias.

ICANN has now raised over $34 million selling off 10 strings at last resort auctions, with prices ranging from $600,000 (.信息) to $6.7 million (.tech).

The money has been set aside for purposes currently undecided. At least one applicant wants ICANN to redistribute the cash to losing bidders, which I don’t think is particularly likely.

Famous Four makes $175,000 from .webcam porn names

Kevin Murphy, June 9, 2014, Domain Sales

Famous Four Media has sold a package of 15 .webcam domain names to an unspecified buyer for a total of $175,000.

The deal included tube.webcam, asian.webcam and milf.webcam, which Famous Four described as “adult oriented”.

Whois records for the domains are not yet available.

The .webcam gTLD is due to go to general availability today, alongside .bid and .trade. Together, they’re the registry’s first three gTLDs to hit GA.

It’s not an explicitly adult-oriented gTLD, but “cam” sites are a pretty big deal in the world of porn nowadays, so it’s easy to guess where .webcam will get most of its action.

The $175,000 deal — almost the full new gTLD application fee — was brokered by HuntingMoon, which specializes in adult industry names, in collaboration with Media Options and Domain Broker UK.

The deal follows hot on the heels of the $3 million sale of sex.xxx.

Sex.xxx sells for $3m as PussyCash cites SEO value

Kevin Murphy, May 29, 2014, Domain Sales

ICM Registry has sold a package of 40 premium .xxx domain names with a total value of $5 million to Barron Innovations, operator of the PussyCash porn affiliate network.

The headline sale in the batch is sex.xxx, which carried a standalone $3 million price tag.

That’s the first .xxx name to sell for a seven-figure sum. The previous record for a single name was $500,000 for gay.xxx.

It’s also the highest-priced non-.com domain name ever sold, according to publicly available sale prices.

It beats shopping.de, which went for the euro equivalent of $2.85 million in 2008, making sex.xxx the 10th most-expensive domain we know about.

Sex.com is of course the highest priced domain ever sold, going for $13 million in 2010.

According to ICM, Barron bought cam.xxx, phone.xxx and black.xxx for undisclosed six-figure prices. The deal also included web.xxx, market.xxx, mate.xxx and education.xxx, the company said.

Barron is evidently affiliated with webcam-oriented porn sites ImLive.com and Webcamwiz.com, as well as the related lead-generation program PussyCash.com.

PussyCash was subject to this glowing review (NSFW) in the adult industry press recently and is apparently a bit of a big deal in that world.

ICM tells me Barron had been studying the search engine optimization performance of .xxx for some time before signing the deal. Shay Efron, spokesperson for the buyer, said in a press release:

We have studied the undeniably superior performance of .XXX domains in terms of SEO and conversion rates and decided to make a huge splash by acquiring the very best keyword generic names available. We evaluated SEX.xxx, the flagship domain, and decided it has the potential to became the leading brand in the entire adult industry, so it was an obvious part of a very large deal.

The company intends to develop the names, according to a press release.

This is pretty good news for ICM (because of the cash) but it’s also promising for new gTLDs as a whole.

I’m not privy to Barron’s research, but if it’s confident enough in the SEO benefits of .xxx to spend $3 million on one name, that might be a signal that other niche gTLDs could see the same benefits in future.

It might not happen overnight — ICM launched .xxx two and a half years ago — but premium names could appreciate in value, assuming new registries manage to get some actual users building sites.