Latest news of the domain name industry

Recent Posts

Porn.com owner buys porn.xxx

Kevin Murphy, May 22, 2013, Domain Sales

PimpRoll, a pornography publisher and owner of porn.com, has bought the domain name porn.xxx from registry manager ICM Registry, it has just been announced.

The domain is already live. The site appears to be distinct from porn.com, but PimpRoll said it plans to build another “tube” site there.

The price of the domain was not disclosed, but PimpRoll is known to have paid $9.5 million for its .com address.

I’d guess we’re talking about low six figures for the .xxx, which was reserved by ICM as a “premium” name.

ICM said in a press release that the buyer will also automatically qualify for porn.sex, porn.porn and porn.adult under ICM’s Grandfathering Program, should it be awarded those gTLDs by ICANN.

Baseball league buys Rockies.com for $1.2m

Kevin Murphy, January 8, 2013, Domain Sales

Major League Baseball has purchased the domain name rockies.com for $1.2 million, according to the deal’s broker, Venture Capital Group Ltd.

The domain did belong to Tourism Canadian Rockies, which plans to move to CanadianRockies.org, according to the company. The Colorado Rockies is a baseball team in the MLB.

Domain Name Wire reported that the domain was up for sale last September, with Andrew Allemann predicting a sale to the MLB at price of $200,000 to $400,000.

According to Allemann, the MLB now only needs four .com domains to complete its collection of team names.

Rockies.com now redirects to mlb.com.

January 11 Update: The sale price of $1.2 million is now looking very dubious indeed.

ICM has already sold $200k of premium .xxx names

Kevin Murphy, November 14, 2012, Domain Sales

Contrary to some reports, ICM Registry has in fact already seen several sales of premium names from its recently published buy-it-now price list.

Judging by the changes to the list since it was revealed three weeks ago, at least eight domains have been sold for a total of $55,755.

Two new domains — trannyporn.xxx and trannys.xxx — have been added to the list, and a handful of others have had their prices increased, by a total value of $73,820.

These are the domains we’ve managed to establish were sold, along with their original list prices:

888.xxx ($1,320)
bet.xxx ($3,465)
celebrities.xxx ($15,015)
ddd.xxx ($330)
freeliveporn.xxx ($330)
massage.xxx ($18,810)
moms.xxx ($15,000)
own.xxx ($1,485)

Some domains appear to have been repriced, adding almost $74,000 to the total value of the $7.7 million pot. For example, highdefinition.xxx is now listed at $19,000, up from $2,500.

According to ICM, not all of the sold domains have been removed from the published list yet. President Stuart Lawley said a total of over $200,000 has been taken so far.

ICM came in for a bit of criticism from one early .xxx adopter last month, when six-figure investor Mike Berkens accused the company of damaging the TLD by capping prices too early.

There are still over 1,000 available names on the list.

Goatse.cx emerges as email provider after $10k sale

Kevin Murphy, November 12, 2012, Domain Sales

Notorious trolling domain goatse.cx is now being used to sell email addresses, part of the reemerging trend for domain owners to monetize their names with vanity email accounts.

If you’ve never heard of goatse.cx before, I’d strongly suggest remaining blissfully ignorant as your investigations will inevitably lead you into NSFW territory. Some things cannot be unseen.

Others may recall that it was the domain used in the early part of the century by pranksters and trolls to distribute hello.jpg, quite possibly the most disturbing image on the internet at the time.

Now, goatse.cx appears to be entirely safe for work.

According to The Register, the domain was acquired for $10,200 by an Australian who now proposes to charge $5 per year for an email account.

ICM puts $7.7 million of .xxx domains up for sale

Kevin Murphy, October 24, 2012, Domain Sales

Having already sold over $5 million worth of premium .xxx domains names, ICM Registry is putting another 1,000 names on the market, with a total purchase price of over $7.7 million.

Unusually for registry-reserved names, which usually end up at auction, all of the names are priced to sell.

Prices range from $220,000 for girls.xxx to $330 for provide.xxx.

Along with the full list of available names, ICM has also published some rough guides to likely traffic, based on its data gleaned from running search.xxx for the last few weeks.

A “Search Rank” stat ranks the popularity of the relevant keyword in search.xxx queries, while “Traffic Rank” divides the list into five categories by likely traffic volume.

ICM privately sold about $4 million of premium .xxx domains during its pre-launch Founders Program. Domainer Frank Schilling is believed to have invested seven figures.

Its biggest single sale to date is believed to be gay.xxx, which was snapped up for $500,000 last year.

ICM CEO Stuart Lawley told DI that the company still has about 500 premium names — including cams.xxx and tube.xxx — held in reserve to be released at a later date.

Domainers not welcome in one-character .org auction

Kevin Murphy, October 10, 2012, Domain Sales

The Public Interest Registry is to auction 85 one and two-character .org domain names, but only to organizations that promise to use them in a manner consistent with the .org brand.

The sell-off, branded Project94, will be handled by Go Daddy and eNom, which have each been provided with half of the available portfolio.

Discounting legacy registrations, 94 domains were released when PIR amended its contract with ICANN earlier this year, but nine of them are being held back because they match ccTLDs.

It’s going to be a straightforward auction, but to get a chance at bidding your idea will have to be vetted first.

“We want to see these names used in a way that reflects the brand attributes and the values of .org,” PIR CEO Brian Cute told DI today.

“Before getting into the auction there will be a filter where the applicant has to say the purpose to which they’re going to put the .org that they’ll be bidding on,” he said.

People wondering whether the .org auction is a park-and-flip opportunity seem to be out of luck.

I believe it’s the first time that a TLD registry has merged the RFP and auction phases of their allocation process when they release previously reserved one and two-character domains.

PIR, which is a non-profit, says it will earmark the auction funds for special projects, such as encouraging deployment of new technologies like DNSSEC.

The full list of names being sold can be found at Project94.org

Did a university just pay $3,000 for its .xxx domain?

Kevin Murphy, April 18, 2012, Domain Sales

The domain name sju.xxx has changed hands for $3,000 on Sedo.

It’s the first .xxx domain I recall popping up in Sedo’s sales feed.

However, I think there’s a pretty good chance it’s a damage-mitigation move by an American university.

SJU is the acronym used by Saint Joseph’s University in Philadelphia, PA. The college uses sju.edu as its primary domain.

Knowing how paranoid universities have been about protecting their reputations in .xxx, and given that the sale came in just below the price of a cheap UDRP, I suspect we’re looking at a defensive move.

The Whois record for the domain is currently under privacy protection. Until recently, it belonged to one Jay Camina. It resolves to a suggestive Go Daddy parking page.

Paul Goldstone puts co.com up for sale

Kevin Murphy, March 8, 2012, Domain Sales

The domain name co.com has been put up for sale by domain investor Paul Goldstone.

The domain, which received 4.5 million unique visitors and 14 million page views in 2011, will be brokered jointly by DomainAdvisors and SellDomains.com, according to a press release.

I can immediately think of two companies that should be interested.

It might be a very smart move for .CO Internet, the .co registry, to buy the name and wildcard the third level in order to capture .co typo traffic.

It’s also exactly the kind of address CentralNic – which sells third-level names under domains such as us.org and uk.com – likes to use as a pseudo-gTLD.

If these two and others get into a bidding war, Goldstone could wind up making a packet.

DomainAdvisors CEO Tessa Holcomb said she expects the domain to fetch a “multi seven-figure” price.

DomainTools.co sells for $2,500

Kevin Murphy, February 23, 2012, Domain Sales

Somebody has just paid out $2,500 for the domain name domaintools.co, according to Sedo.

I guess not even the most savvy domain name industry companies are immune to typosquatting.

Given that the price is just below what you might expect to pay for a cheap UDRP complaint, but more than the domain is probably worth alone, I assume the buyer is DomainTools itself.

According to DomainTools (the historical Whois service, not the company), domaintools.co has been in the hands of a Chinese registrant since .co went live in July 2010.

The domain, which is parked, is currently in escrow.

Dudu buys dudu.com for $1 million

Kevin Murphy, January 5, 2012, Domain Sales

The first big-figure domain name sale announcement of the year has me cackling.

A Dubai-based social networking site, Dudu, has paid $1 million for dudu.com, making one Chinese domainer a very happy man indeed.

Sedo brokered the deal over three months and announced the sale today.

Dudu was previously located at godudu.com.

The lesson to be learned here is so painfully obvious it’s barely worth mentioning: if you’re going to launch a brand and try to make it successful, first make sure you have a domain to match.

Before Dudu built up the brand, dudu.com was probably a five-figure sale.

To Dudu’s credit, it does not appear to have ever attempted a reverse domain name hijacking using the UDRP.

Alibek Issaev, chairman of Dudu, said in Sedo’s press release:

With the purchase of dudu.com, we will be able to match our platform’s brand with the exact domain name we need, and migrate from using godudu.com to this shorter version. This purchase means we don’t lose important traffic, and at the same time we ensure that visitors from around the globe will remember our brand’s name.

No dudu, Sherlock.