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Architelos sees sales double to $2 million in 2012

Kevin Murphy, January 14, 2013, Domain Services

New gTLD consultancy and software provider Architelos said it booked sales of $2 million in 2012, its second year in business, doubling its 2011 numbers.

The company said revenue for the year was $1.7 million. Architelos is bootstrapped and profitable.

Business was no doubt helped by the launch of TLD Sentry, its software service for managing abuse in TLD registries, which signed up Donuts and Top Level Domain Holdings as showcase clients.

The company plans to release another service, designed to help manage gTLD financials, during 2013.

DI to participate in New York new gTLD conference

Kevin Murphy, January 9, 2013, Domain Services

The agenda for the two-day Digital Marketing & gTLD Strategy Congress in New York this March has been published, and I’m happy to say that DI is involved.

The Congress is being organized by Momentum Consulting Group and I expect it to have a bigger focus on dot-brand gTLDs than any other event of its kind to date.

The keynote speaker on day one is Georges-Edouard Dias, the chief digital officer for L’Oreal, which has applied for 13 gTLDs. Executives from Interbrand and Citi will also be speaking.

I’ve agreed to host a “fireside chat” after lunch on the first day, with Sally Costeron, ICANN’s senior adviser to the CEO on stakeholder engagement. Audience participation will be encouraged.

The subject of the discussion is: “How TLDs Empower Consumers, Offer Choice and Provide New Opportunities for Brands”. Here’s what the conference brochure (pdf) says:

At the core of the new TLD program was the desire for choice, competition and innovation. The new TLD program will help the Internet become more global (including Chinese, Arabic, etc letters). This keynote will outline ICANN’s commitment to a long term strategy with a plan for a system and structure to support the objectives.

Several sessions are also planned on domain registration and branding strategies for companies that have not applied for their own new gTLDs.

Conference tickets range from $1,295 to $1,695, depending on when you book. The next price increase is coming January 18.

Amazon, Uniregistry, Verisign… here’s who won the new gTLDs lottery

Kevin Murphy, December 18, 2012, Domain Services

Amazon, Uniregistry and Verisign were among the luckiest companies competing in yesterday’s New gTLD Prioritization Draw, our preliminary analysis indicates.

ICANN spent nine and a half hours last night pulling lottery tickets from a drum in order to determine the order in which it will evaluate, negotiate and delegate new gTLD bids.

Applicants representing 1,766 applications bought tickets, a 92% turnout. Internationalized domain names were given special priority, but all other participants were treated equally.

A few hundred people — including Santa Claus, there to represent Uniregistry’s .christmas bid — showed up, with many more participating remotely.

Not many people stayed the course, however. In introductory remarks, ICANN CEO Fadi Chehade promised that the Draw would be “as boring as possible”, and it kept to his promise.

“I think it went really well,” ICANN’s new new gTLD program manager, Christine Willett, told DI today.

“I think people were really pleased and pleasantly surprised with how transparent it was,” she said. “We could have done it much faster electronically, but it wouldn’t have been as transparent.”

I’ve spent much of today drilling into the results of The Draw, using the DI PRO New gTLD Application Tracker, and here are some of my findings.

Uniregistry won the most contention sets.

Uniregistry, the portfolio applicant owned by domainer Frank Schilling, won more contention sets, in percentage terms, than other volume applicants.

This table shows the performance of the top 10 applicants (as measured by the number of contention sets they’re in).

ApplicantSetsWon%TLDs Won
Donuts1585736.08.college .tires .memorial .trading .doctor .mobile .phone .data .city .casino .school .realty .auto .coach .theater .broadway .realestate .film .eco .fyi .site .help .coupons .ski .search .salon .studio .rent .red .racing .radio .plus .photography .money .team .loans .gifts .flowers .vote .juegos .jewelry .wine .娱乐 .guide .garden .free .football .energy .discount .construction .church .charity .boats .beauty .baseball .band .audio
Google581220.69.diy .family .docs .lol .fun .pet .show .vip .talk .drive .mom .moto
Top Level Domain Holdings561628.57.style .book .home .llc .store .love .lawyer .law .dog .deals .casa .science .review .网址 .dds .country
Famous Four Media501530.00.tennis .golf .basketball .poker .run .taxi .hockey .diet .delivery .cricket .chat .bingo .cam .fit .sport
Uniregistry451737.78.inc .sale .art .tech .shopping .restaurant .property .hosting .yoga .gratis .video .furniture .fashion .cars .auction .save .gift
Amazon351028.57.buy .cloud .play .you .group .yun .wow .dev .deal .coupon
Directi28828.57.online .movie .hotel .blog .ping .website .world .click
Afilias Limited16212.50.app .mls
NU DOT CO LLC13215.38.design .web
Demand Media10330.00.rip .map .fishing

Getting the best draw number in a contention set is of course not indicative of any skill or of the quality of the applications, it just means the applicant got lucky.

Neither is it an indication of whether the applicant is likely to ultimately win their contention set; myriad other factors are in play.

There may even be some advantages to poorer draw numbers. We’ll get to that later.

Amazon is the luckiest portfolio applicant.

Amazon was the most successful applicant in the Draw of any company applying for 20 or more gTLDs, as measured by average prioritization numbers.

ApplicantAverage Priority
Amazon777
Afilias878
TLDH909
United TLD (Demand Media)910
Donuts946
Uniregistry961
Directi (Radix)994
Google (Charleston Road Registry)1,050
Famous Four Media1,222

The average for each applicant is of course affected positively by the number of IDN applications it filed, and negatively by the number of applications for which it opted out by not buying a ticket.

Amazon applied for 11 IDNs, increasing its average score, while Google did not buy tickets for 24 of its applications, substantially reducing its portfolio’s mean priority.

Likewise, Famous Four Media did not buy tickets for 12 of its applications.

Dot-brands fared less well, on average, than open gTLDs.

Single-registrant TLDs (which includes dot-brands and generic strings with single-registrant models, such as Google’s .blog application) had an average priority of 983, compared to 921 for TLDs we’ve identified as having “open” registration policies.

Verisign’s clients did better than most other registry back-ends.

Of the registry back-end providers named in more than 20 applications, China’s KNET fared best, with an average draw number of 328, according to our data. That’s to be expected of course, due to the inherent bias in the process towards IDN applications.

Of the rest, Verisign topped the list at 913 (to be expected again, given its own dozen IDN gTLD applications), followed closely by KSRegistry at 915. Minds + Machines got 930, Demand Media 942, Internet Systems Consortium 947 and Neustar 953.

OpenRegistry was unluckiest, with an average of 1,207, preceded by Google with 1,050 and GMO Registry with 1,027. CORE scored 1,000, ARI Registry Services 1,007, CentralNic 983 and Afilias 994.

Van Gelder leaves NBT, goes solo with consulting biz

Kevin Murphy, December 12, 2012, Domain Services

Stephane Van Gelder, who co-founded the French registrar Indom in 1999, is leaving the company at the end of the year.

He’s founding a new company, Stephane Van Gelder Consulting, saying he wants to provide consulting services to domain portfolio owners, registrars and registries.

Indom was acquired by European registrar holding company Group NBT two years ago for about $22 million.

Van Gelder was until October chair of ICANN’s Generic Names Supporting Organization Council, and has recently kindly provided DI with a few provocative guest posts.

List your job openings for free on DI Jobs

Kevin Murphy, December 12, 2012, Domain Services

DI Jobs has been given a total overhaul, and I’m pleased to announced that you can now list your domain name industry job openings completely free of charge.

You can check out the new site here.

The new service supports logos, maps, tags, and allows extensive job descriptions to be uploaded. After posting, ads can be edited by the poster via the account interface.

It’s new software, so should be considered a “beta” for the time being, but early testers tell me everything is functioning as expected so far.

It’s our intention to keep the listing service free forever, though we may introduced premium-placement options at a later date.

DI JOBS

DI JOBS