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Sex.com relaunches as Pinterest for porn

The world’s most valuable domain name has gone all Web 2.0.

Sex.com, which sold for $13 million in 2010, officially relaunched today as the “Pinterest for Sex”, a social networking site for sharing porn.

I must confess I had no clue what “Pinterest” was until ten minutes ago. According to Wikipedia, it’s one of the world’s biggest social networking web sites, bigger than LinkedIn

Perhaps my ignorance can be excused. According to Sex.com’s press release, I’m not the demographic:

Analytics have indicated that women make up over 97% of accounts created on Pinterest. Because of its specific audience, most pictures are of weddings, decorations, recipes and fashion, which seem to be of very little interest to men.

Sex.com is about sharing images of porn, therefore. Man stuff.

I believe this will be the first time the domain name sex.com has been properly “developed” in this way.

The funniest ICANN new gTLDs video yet

Kevin Murphy, April 29, 2012, Domain Services

No comment. Just watch.

The video was uploaded by YouTube user Bob Recstrum.

Post your job opening on DI for $1 a day

Kevin Murphy, March 28, 2012, Domain Services

I’d like to introduce a new jobs feature for DomainIncite readers.

As you’ll be able to see in the sidebar to the left, and in the header above, DI Jobs is now live on the site.

If you’re in the domain name industry you probably already know that most of your colleagues and competitors read DI, so I think this might be a great way for you to find new talent.

I’m using SimplyHired, a third-party service, for the listings. The jobs you can see right now — which may vary based on your IP address — are likely to be what it calls “backfill”.

It’s a bit like Google Adsense, and I’ve been made aware that one or two of the listings might therefore appear to be a bit distasteful to begin with (Whois email address scraping? Really?) but these will be bumped from view once a small number of DI reader jobs are posted.

For now, the top five most recently posted jobs will be listed in the sidebar, and the rest will be accessible via jobs.domainincite.com.

The introductory price for a listing is $90 for 90 days, just a buck a day.

FairWinds hard-sells defensive gTLD applications

Kevin Murphy, March 6, 2012, Domain Services

Talk about a U-turn.

FairWinds Partners, the company behind the Coalition Against Domain Name Abuse, has gone from using CADNA to oppose ICANN’s new gTLD program in its entirety to name-dropping the organization in sales pitches encouraging companies to defensively apply for “dozens” of new gTLDs.

According to an email pitch forwarded to DI by a reader today, the company is recommending potential clients apply for new gTLDs defensively, then drop out of the process after May 1 if it turns out their competitors are not aggressively pursuing new gTLDs.

The pitch appears to be tailored to the specific potential client – pimping keyword gTLDs relevant to its industry as well as dot-brands in general. Here are a few extracts (typos in original):

Many majors brands applying for at least one new gTLD – some more than a dozen. They don’t necessarily plan on using them straight away, but it is important for businesses to secure the option to leverage new gTLDs as most major businesses will.

FairWinds (through our non-profit advocacy group CADNA – the Coalition Again Domain Name Abuse) has actually been the strongest opponent of this program for years. That said, given the sheer number of businesses that are participating, it is something that brand owners can’t sit out on and businesses have decided to work with us as FairWinds is known to be the leading voice of the brand owner community on this topic.

So you know, many of our clients are exercising what we are calling the “behind the curtain” strategy. This involves applying for a new gTLD and if it turns out that your competitors don’t apply as aggressively as we think they will, you have the option to pull the application and receive a 70% refund on the application fee. This might be the right strategy for generic extensions like those listed above. That said, I highly recommend you apply for and follow through on .application as several brands in your space will most likely apply for their primary .BRANDS.

There’s nothing positive in the pitch – no praising the speculative SEO or branding/marketing benefits of new gTLDs, for example.

It’s a fully defensive, FUD-based sales call of the kind commonly served up by more established members of the domain name industry.

The fact that CADNA is mentioned – I’ve found that FairWinds is usually keen to draw a bright line between itself and the organization, even though they share management – makes this all the more remarkable.

For the record, I do feel slightly bad for singling out FairWinds here.

It’s not actually bad advice – the strategy it proposes is sound – and I’m certain the same and worse FUD tactics are being used today by other new gTLD consultants and registries.

But it’s interesting because as recently as May 2011 CADNA was calling for the new gTLD program to be scrapped, saying ICANN “has not managed demonstrate a need for new gTLDs, nor that the benefits will outweigh the costs, particularly for brand owners and consumers”.

At least its sales pitches are consistent with that view, I suppose.

FairWinds’ Singaporean conversion may not have been Damascene, but it was certainly opportunistic.

UPDATE: I’ve changed the headline to reflect that it’s FairWinds, not CADNA, that’s doing the selling. While I think the article makes that clear, not everybody reads beyond the headline.

Architelos makes $1 million in first year

Kevin Murphy, February 23, 2012, Domain Services

The new gTLD consultancy Architelos took in revenue of over $1 million in its just-concluded first year of operations, according to the company.

That impressive sum came from a combination of consulting fees and software licenses for its Business Case Builder, which helps new gTLD applicants model their financial outlook.

Named clients include Verisign, Nominet, .music applicant Far Further and the Canadian Internet Registry Authority, according to Architelos.

Company founder and CEO Alexa Raad earned her chops leading the .mobi and .org registries before going independent.