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DNS is sexy? Dyn thinks so

Kevin Murphy, April 8, 2010, Domain Services

Dynamic Network Services has launched a marketing campaign aimed at convincing people that DNS is “sexy”.

The company, which provides managed DNS services as Dyn.com, evidently has its tongue in its cheek, but has plastered the “DNS is Sexy” slogan across its web site anyway.

It has even registered DNSisSexy.com to bounce users to its corporate pages.

There’s a list of ten reasons why this frankly bizarre proposition might be true, including:

7. Standard features like DNSSEC on our Dynect Platform defend you from would be cyber criminals that want to steal your important information online. Bye bye identity theft!

Feeling sexy yet? Me neither.

How about:

9. Recursive DNS like our free Internet Guide, can protect your family and friends from unwanted Web content with customized defense plans.

Feeling sexy now? No?

Still, Go Daddy managed to mainstream domain name registration by incorporating boobs quite heavily in its TV campaigns, and everybody is interested in the ongoing sex.com and .xxx sagas, so it’s not beyond the bounds of possibility that Dyn could do the same for managed DNS.

To be honest, I can’t quite visualise it.

Dyn is asking people to tweet their reasons why DNS is “sexy” including the hashtag #dnsissexy. I’ve done mine.

Bizarre domain suggestion tool

Kevin Murphy, March 23, 2010, Domain Services

There are plenty of available domain name suggestion tools out there, but BizNameWiz has to be the strangest I’ve seen.

The press release says it uses a “unique and creative algorithm”.

No kidding. I’ll let these screengrabs speak for themselves. (continue reading)

OpenDNS serves 1% of the internet

Kevin Murphy, March 23, 2010, Domain Services

OpenDNS, the free DNS resolution provider, said today it has 18 million users on its books, meaning it now provides DNS for more than 1% of the world’s internet users.

The percentage is based on the estimate that there are 1.67 billion internet users.

“One percent of all of the world’s Internet users is a momentous achievement and our growth rate indicates that number will climb at an even more rapid pace going forward,” said CEO David Ulevitch.

When OpenDNS launched in 2006, I couldn’t really see the need.

But since then, the company has added services such as URL filtering, which have become popular with the 25,000-odd schools on the company’s customer roster.

Far more useful to domain-buying adults such as me and you is the company’s CacheCheck, which enables you to manually update OpenDNS’s cache of any given domain. Over the years, this has often proven to be an invaluable time saver when meddling with my domains’ DNS records.

Was dynamic DNS Mariposa’s undoing?

Kevin Murphy, March 3, 2010, Domain Services

Spanish cops have arrested three people they suspect of building and running the “Mariposa” botnet, and it looks like they were tracked down through dynamic DNS services.

Mariposa spread into 190 countries and had 12.7 million infected PCs on it, according to this PDF report from Defence Intelligence. Over half of the Fortune 1000 were compromised.

According to the AP, “the suspects used Internet services that wound up cooperating (continue reading)