More than half of the world’s most-famous brand names already stand to benefit from blocks in new gTLDs, due to the name collisions policy introduced by ICANN recently.
That’s the preliminary conclusion of a quick analysis of the 37 block-lists already published.
Using Interbrand’s list of the top 100 most valuable brands, we find that only 32 do not appear anywhere — either as strings or substrings — on the collisions lists we have today.
Fifty-nine brands are to be blocked as exact matches in at least one new gTLD. Five brands are blocked exactly in 10 or more.
Brand owners blocked in collision lists may not have to fork out for as many defensive registrations, but may also face complications when registries finally start whittling down their lists.
We present the full table of results below, for which the following explanations might be needed:
- Brand/String — The brands have been normalized to ASCII strings, removing punctuation not compatible with the DNS protocol and converting accented characters to their unaccented equivalents (for example, “Nescafé” becomes “Nescafe”). For DI PRO subscribers, each string links to a search on the database for that string.
- Exact Matches — The number of gTLDs (currently out of 37) in which this exact-match brand will be blocked.
- Unique Strings — The number of strings containing this brand that appear on block-lists. In some cases this may provide misleading results due to the usual overkill you get when matching substrings. For example, two-character brands such as 3M and HP get a lot of hits, the vast majority of which do not appear to relate to the brand itself, whereas every hit for Google does in fact refer to the brand.
The numbers will of course grow rapidly as ICANN publishes more collisions lists.
If there’s sufficient interest from DI PRO subscribers in this breakdown being kept up to date on an ongoing basis, I’ll bolt it on to to the existing collisions database.
The total number of domain names to be blocked due to the risk of name collisions has topped 87,000 with the latest batch of block-lists from ICANN, published yesterday.
According to our database, 87,670 domain names, representing 75,208 unique second-level strings, are to be blocked in the 37 new gTLDs that have published collisions lists.
The string “www” is on all 37 lists, followed closely by “com”, “org” and “net”.
The most commonly blocked names include large numbers of single characters and large numbers of two-character strings matching ccTLDs (which were already banned in new gTLDs anyway).
Lots of protocol-related strings, such as “http”, “ftp”, “isatap” and “wpad” can also be found in the top 100 strings.
Gambling-related strings are also hugely, and so far inexplicably, popular blocking candidates.
Google, Yahoo, Facebook and Apple are the most frequently seen brands.
The full consolidated list of blocked strings can be searched at the DI PRO name collisions database.
The gTLD with the biggest block-list so far is .kitchen, with 13,061 strings, over half as big again as the next-longest list, which is .uno’s 8,187 names.
The pace is stepping up as ICANN starts to lift its heels in moving more new gTLDs towards delegation.
The organization signed contracts with registries covering 34 strings over the weekend, including popular favorites such as .wiki and .ninja.
The full list of gTLDs with freshly signed Registry Agreements goes like this:
.education, .institute, .training, .international, .builders, .build, .solar, .marketing, .solutions, .academy, .company, .camp, .systems, .business, .management, .center, .repair, .red, .glass, .house, .farm, .holiday, .kaufen, .ninja, .gal, .social, .moda, .blue, .ceo, .immobilien, .wiki, .florist, .公益 and .政务.
At 34 in a week, it’s an almost 50% increase on the number of new gTLD RAs ICANN has entered into, and dangerously close to the 40-per-week rate that was originally planned.
By our reckoning, there are now 115 new gTLDs with ICANN contracts.
ICANN has formally rejected .thai, only the third new gTLD application to suffer this fate.
It’s been flagged as “Not Approved”, following an objection from a consensus of the Governmental Advisory Committee led by an outcry from Thailand and Thai nationals.
Only DotConnectAfrica’s .africa and GCC’s .gcc have the same designation. Both also were killed off by GAC advice.
Better Living Management Company had applied for .thai, promising to restrict it to people and organizations with a local presence.
Thailand already has the ccTLD .th, of course, as well as the IDN equivalent, .ไทย, which means “Thailand”.
ICANN has not yet rejected any applications that lost crippling objections filed by non-governmental actors.
New gTLD registry XYZ.com has responded to criticisms of its plan to auction .xyz and .college names with NameJet before they even have signed contracts with ICANN.
CEO Daniel Negari told DI that the plan to auction 40 names between now and the end of February, is “comfortably within the rules”.
The company seems to be operating at the edge of what is permissible under the new gTLD program’s rights protection mechanisms, which state that no domains may be allocated prior to Sunrise.
But Negari said in an email interview that nothing will be “allocated” before its Sunrise periods are done:
the buyers at auction are not buying the domain names as in a normal auction. They are buying an option to force us to allocate them the domain after the Sunrise Period for the auction price assuming various contingencies are met — such as us being able to allocate the name in the future, the name being available after sunrise, the name not being blocked-out because of name collisions and so on.
He went on to say that the 40 names being put to auction are being drawn from the 100 names the recently redrafted Registry Agreement says registries are allowed to allocate to themselves “necessary for the operation or the promotion of the TLD”.
There’s also the potential problem that neither TLD has yet received its list of name collisions, which are likely to contain thousands of strings that the registry must block at launch.
As we’ve seen with the gTLDs that already have their lists, many desirable second-level strings are likely to be blocked, which could clash with names XYZ is planning to auction.
But XYZ seems to have access to the Day In The Life Of The Internet data from which these lists are compiled, and Negari said that the names it is auctioning off do not appear.
“We think these auctions are a great way to both promote our TLD as anticipated by ICANN in the RA and to bring increased innovation to the space in line with ICANN’s stated goals for the new gTLD program,” Negari said.