A new company says it is going to sell .sucks domain names, which usually retail for around $250, for as little as $12 a year.
This.sucks Inc, which says it is not affiliated with the registry, is even planning to give away 10,000 names for free.
That’s a hell of a cost to cover — the .sucks registry fee is $199 for most names or $1,999 for names, including brands, that have been marked as premium.
A 10,000-name giveaway would cost close to $2 million per year, in other words.
But This.sucks isn’t a registrar. Instead, it wants to tie its customers in to its forum and blogging platform, which will be monetized in some way.
Spokesperson Phil Armstrong told us “our plan is to create new revenue streams from different sources, including possibly advertising.” He said:
Our goal is to build a business around giving consumers affordable and easy access to these expressive web addresses, and we’ll work with different registrars to get the best price. We think we can create a large, sustainable community that over time will generate income well above the initial costs of the registrations.
There are good reasons to believe that the company is in fact the “Consumer Advocate Subsidy” provider that .sucks registry Vox Populi promised would be launching in September.
Vox Pop said in March that the subsidizing entity — which would be an unaffiliated company — would offer .sucks domains with attached forum sites for around $10 a year.
The proposed name of the service was “Everything.sucks” — a domain now owned by This.sucks Inc that redirects to this.sucks.
But Vox Pop CEO John Berard said that This.sucks was “just another registrant” and that it was “not a registry service”.
Armstrong said: “We are not related to anything Vox Populi is doing. Not sure what they are up to, but hopefully they’ll be excited about what we are doing.”
The company’s mailing address appears to be a UPS store at a small strip mall in New York state.
The this.sucks service is currently in invitation-only beta testing “for individuals with a passion”.
There’s a sister site with a virtually identical design and mission statement at this.rocks.
In a fact sheet, This.sucks says:
At both This.Rocks and This.Sucks consumers will be able to pick the name of companies, products, people and causes they want to be the focus of the commentary and conversation. With the web address of their choosing, they will be able to moderate a blog or forum to talk about the issues, initiatives and interests that stir their passions.
The goal is to encourage individual consumers to give voice to their points-of-view and make it easy for like‐minded people to join the conversation, much like Reddit for general topics, Slash/Dot for technology, CafePharma in the ethical drug industry, and Glassdoor for job seekers and employers.
Aarrgh! We’re all going to die!!!!1
ICANN CEO Fadi Chehade has outlined five ways in which the internet could fall to pieces if the IANA transition fails, and they all seem really horrible.
Chehade presented the list at a telephone meeting of leaders of ICANN supporting organizations and advisory committees yesterday.
I don’t know what was said yet, but I can guess the tone from one of Chehade’s accompanying slides:
5 Risks we face if the IANA Stewardship Transition is Delayed/Fails:
I. ICANN’s community may fracture or fray slowly, becoming divided, acrimonious, bitter — potentially risking ICANN’s stability, effectiveness — and impacting the participation of global stakeholders
II. The technical operating communities using IANA may go separate ways, with the IETF and the Numbering communities choosing to take their business elsewhere — ending the integrity of the Internet’s logical infrastructure
III. Governments (encouraged by G77) may lead an effort starting at this year during the WSIS review to shift Internet Governance responsibilities to a more stable and predictable inter-governmental platform
IV. Key economies that shifted positions since NTIA’s announcement in March 2014 may reverse their support for ‘one Internet’ logical infrastructure coordinated by ICANN
V. The resilience and effectiveness of the multistakholder model will be questioned by those seeking solutions to the emerging Internet Governance issues in the economic and societal layer (e.g. cyber security, trade, privacy, copyright protections, etc.)
Judging by the slides, ICANN reckons that the community needs to have its transition proposal delivered by December, if ICANN is to meet the current September 30, 2016 transition deadline.
There are a whole host of sessions devoted to the transition at the forthcoming public meeting in Dublin.
The transition process is currently in a very tricky spot because the ICANN board of directors does not agree with the community proposals to restructure ICANN.
The number of domain names registered via Go Daddy and pointing to social media profiles measures only in the “tens of thousands”, according to the company.
The market leading registrar put out a press release earlier this week stating that “in the last 18 months, customers pointing a domain name to social media sites increased by 37 percent.”
The company said it “attributes the rise in the redirects to customers wanting to control their online identity.”
While it’s an uptick for sure, the number of domains behaving this is actually still quite low.
A Go Daddy spokesperson told DI: “We’re not releasing exact numbers, but it’s in the tens of thousands.”
That’s a drop in the ocean compared to the over 60 million domains Go Daddy has under management.
The press release promoted the company’s new Personal Domains sales page, which offers buyers a streamlined way to point their domains to their Facebook, Twitter, LinkedIn or Tumblr profiles.
Scripps Networks, the company that runs the Food Network television network, wants to make .food a dot-brand gTLD that only it can use.
The company has applied to ICANN to have Specification 13 exemptions incorporated into its Registry Agreement.
Spec 13 is an add-on to the RA that dot-brands use to exempt themselves from having to sell to the public via the registrar channel, offer sunrise periods, and so on.
Scripps subsidiary Lifestyle Domains won the .food contention set after an auction with Donuts and Dot Food LLC a couple months ago.
It’s one of the applications that was identified by the Governmental Advisory Committee as a “closed generic”. Such applications were subsequently banned by ICANN.
Scripps and dozens of other applicants were given the option to change their applications to remove the single-registrant policy, to withdraw, or to carry their applications over to the next round.
But Scripps is pressing ahead regardless, claiming that if anyone else is allowed to own .food domains, all kinds of horrible things will happen. It recently told ICANN:
Internet users will benefit more from Scripps operating .FOOD because it will provide more trusted experiences. Left open to the wild west of typosquatters and cybersquatters or fraudulent users, internet users will be harmed rather than helped. With a plethora of unregulated websites in a fully open registry, the public could be misled or confused as to the origin of the content and information and rely, to their detriment, on such content.
It more recently told ICANN that it has no intention of modifying its application to comply with the GAC advice. ICANN now considers the matter “resolved”.
What’s not resolved is whether .food qualifies for Spec 13 status.
To use Spec 13, the gTLD needs to match a trademark you own, but it cannot be also be a generic string, defined as:
a string consisting of a word or term that denominates or describes a general class of goods, services, groups, organizations or things, as opposed to distinguishing a specific brand of goods, services, groups, organizations or things from those of others.
ICANN lawyers will make the ultimate decision about whether .food qualifies for Spec 13, but the request is open for public comment until October 29.
ICANN told DI: “ICANN has not yet made a determination as to if the application qualifies for Specification 13 and welcomes any comments from the community.”
What do you think? Should something as clearly generic as “food” be a space where only one company can register names?
The legacy gTLDs .cat, .pro and .travel will all be subject to the Uniform Rapid Suspension policy from now on.
Earlier this week, ICANN approved the new Registry Agreements, which are based on the new gTLD RA and include URS, for all three.
URS is an anti-cybersquatting policy similar to UDRP. It’s faster and cheaper than UDRP but has a higher burden of proof and only allows domains to be suspended rather than transferred.
The inclusion of the policy in pre-2012 gTLDs caused a small scandal when it was revealed a few months ago.
Critics, particularly the Internet Commerce Association, said that URS (unlike UDRP) is not a Consensus Policy and therefore should not be forced on registries.
ICANN responded that adding URS to the new contracts came about in bilateral negotiations with the registries.
The board said in its new resolutions this week:
the Board’s approval of the Renewal Registry Agreement is not a move to make the URS mandatory for any legacy TLDs, and it would be inappropriate to do so. In the case of .CAT, inclusion of the URS was developed as part of the proposal in bilateral negotiations between the Registry Operator and ICANN.
The concern for ICA and others is that URS may one day be forced into the .com RA, putting domainer portfolios at increased risk.