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Google buys .app for over $25 million

Kevin Murphy, February 26, 2015, Domain Registries

The fiercely competed new gTLD .app has sold to Google for a record-breaking $25 million.

The company’s Charleston Road Registry subsidiary beat out 12 other applicants for the string, including Donuts, Amazon, Famous Four Media, Radix and Afilias.

The auction lasted two days and fetched a winning bid of $25,001,000, more than any other new gTLD to date.

The previous high is believed to be .blog, which I estimate sold for less than $20 million.

Because it was an ICANN-run “last resort” auction, all of the money goes into ICANN’s special auction proceeds fund, which previously stood at just shy of $35 million.

Previous ICANN auctions have fetched prices between $600,000 and $6,760,000.

Google originally proposed .app as a closed registry in which only Google and its partners could register names.

However, after the Governmental Advisory Committee pressured ICANN to disallow “closed generics”, Google changed its application to enable anyone to register.

.blog won in eight-figure auction by Primer Nivel

Kevin Murphy, February 16, 2015, Domain Registries

A Colombian registrar has become the unlikely owner of the coveted .blog new gTLD, beating eight other applicants to the string at auction.

Winning bidder Primer Nivel is a Panamanian company affiliated with Bogota-based CCI REG, which runs my.co.

The company was the first to reveal its plans to apply for .blog, telling DI back in April 2012 about its ambitions of the gTLD.

Rival bidders Radix, Minds + Machines, Donuts, Afilias, Merchant Law Group, BET, Google and Top Level Design all withdrew their applications over the weekend.

We’re certainly looking at an eight-figure sale here.

Kieren McCarthy, writing at The Register, reckons it went for $30 million or more, based on the fact that M+M got $3.4 million for withdrawing from .blog and .store auctions, but his back-of-the-envelope calculations are off-target for a few reasons.

Knowledgeable DI sources say the sale price was considerably lower than $30 million.

My envelope puts it at somewhere in the range of $15 million to $18 million.

I’ve always said .blog is among my favorite new gTLD strings. The market opportunity is potentially huge, with hundreds of millions of blogs live on the web today.

Primer Nivel, which to the best of my knowledge is not (unlike some other applicants) affiliated with a particular blogging platform, plans to operate .blog as an open gTLD.

The separate auction for .store, meanwhile, was won by Radix, after withdrawals from M+M, Donuts, Amazon, Google, Dot Store and Uniregistry this weekend.

Hotly contested gTLDs up for auction tomorrow

Kevin Murphy, December 16, 2014, Domain Registries

ICANN’s fifth set of last-resort new gTLD auctions is set for tomorrow and it’s another small batch.

Just two contention sets — .baby and .mls — are set to be resolved, with ICANN stashing the winning bids into its special fund.

.baby is hotly contested with no fewer than six applicants — five portfolio applicants and one big brand.

Will Johnson & Johnson get what was once a single-registrant “closed generic”, or will Donuts, Google, Radix, Famous Four or Minds & Machines prevail?

Meanwhile, .mls (for “multiple listing service”, a type of real estate listings aggregation service popular in North America) is a two-horse race between Afilias and the Canadian Real Estate Association.

I’m tempted to call this one for CREA. The organization is so desperate for the .mls gTLD that it filed two applications, one “community” and one vanilla.

The community application was withdrawn earlier this year when CREA scored 11 out of 16 points on its Community Priority Evaluation, failing to pass the 14-point threshold.

The organization even filed a Legal Rights Objection against Afilias in attempt to kill off the competition, which also failed.

Having fought off these challenges, Afilias is either going to get the gTLD or walk away empty-handed. The last resort auction does not compensate unsuccessful bidders for their investments.

Donuts wins five more new gTLD auctions

Kevin Murphy, December 3, 2014, Domain Registries

Donuts added five new gTLDs to its ever-growing portfolio this week, as the results of five private auctions were revealed.

The company won the following strings:

.news — went to Donuts after withdrawals from Merchant Law Group, Amazon, Radix, Uniregistry, Famous Four Media and Primer Nivel. As somebody with a vested interest in the news media, I’m glad this one went to a registry with an open registration policy.

.golf — Donuts beat Famous Four, Dot Golf and Fegistry.

.casino — Donuts won after withdrawals from Famous Four, Afilias and dotBeauty.

.school — Donuts beat Fegistry, Uniregistry and Minds + Machines.

.football — Donuts beat Famous Four.

The registry currently has 156 delegated TLDs, more than half of those it originally applied for. It has another 99 active applications in various stages of pre-delegation.

Over 180,000 blocked new gTLD names to drop next week

Kevin Murphy, November 20, 2014, Domain Registries

Several new gTLD registries will release hundreds of thousands of currently blocked domain names — some of them quite nice-looking — next Wednesday.

It’s one of the first big batches of name collisions to be released to market.

The companies behind .xyz, .website, .press, .host, .ink, .wiki, .rest and .bar will release most of their blocked names at 1400 UTC on November 26. These registries all use CentralNic as their back-end.

The gTLD with the biggest “drop” is .host, with over 100,000 names. .wiki, .website and .xyz all have 10,000 to 20,000 releasing names apiece.

According to Radix business head Sandeep Ramchamdani, A smallish number — measured in the hundreds — of the .host, .press and .website names are on the company’s premium domain lists and will carry a higher price.

He gave the following sample of .website domains that will become available at the baseline, non-premium, registry fee:

analyze.website, anti.website, april.website, bookmark.website, challenge.website, classics.website, consumer.website, definitions.website, ginger.website, graffiti.website, inspired.website, jobportal.website, lenders.website, malibu.website, marvelous.website, ola.website, clients.website, commercial.website, comparison.website

Drop-catching services such as Pool.com are taking pre-orders on names set to be released.

Other registries have already released their name collisions domains.

I gather that .archi, .bio, .wien and .quebec have already unblocked their collisions this week.

Donuts tells us it has no current plan for its first drops. Rightside, which runs Donuts’ back-end, is reportedly planning to drop names in a couple dozen gTLDs on the same date in January.

As we reported earlier this week, millions of names are due to be released over the coming months, due to the expiration of the 90-day “controlled interruption” phase that ICANN forced all new gTLD registries to implement.

By definition, name collision names already have seen traffic in the past and may do so again.