It isn’t making a song and dance about it, but the European Broadcasting Union is promoting is annual Eurovision Song Contest using its new dot-brand gTLD, .eurovision.
The default registry domain, nic.eurovision, is mirroring its regular web site — found at eurovision.tv — ahead on Friday night’s televised show.
It’s the only domain in the .eurovision zone so far; the EBU does not seem to be properly promoting the dot-brand yet.
That’s a pity for the domain industry, as Eurovision has a TV viewership measured in the hundreds of millions.
For those outside of the EBU’s 40 participating countries… Eurovision is an annual song competition contested by singers from mostly European nations, viewed in the UK largely as an excuse to have a bit of a mildly derisive giggle at our beloved neighbors’ taste in music, dress, culture, language, and so on.
Last year it was won by an Austrian drag queen with a beard. It’s like that, you understand.
The 60th annual televised Eurovision final takes place on
Friday Saturday night.
You’ve got to hand it to .sucks registry Vox Populi.
The pricing may be “exploitative” and “predatory”, as the intellectual property community believes, but damn if the the company doesn’t know how to generate headlines.
Vox Pop has just added a new ticker stream to its web site, fingering the 50 most sucky celebrities, politicians, companies, social ills and abstract concepts.
The lists have been compiled from “more than a million” searches for .sucks domains that Vox Pop has seen pass through its system, according to CEO and veteran PR man John Berard.
For some reason, TayloySwiftsCat.sucks is the most searched-for in the “Personalities” category.
I’m guessing this relates to a meme that has yet to reach my isolated, middle-aged, non-country-music-loving corner of the world.
Whatever the cat did to earn this ire, it’s presumably equivalent to what Barack Obama, Apple, cancer and just life generally has done to searchers on the .sucks web site.
Here are the lists of most-searched-for terms, as it stands on the .sucks web site right now.
- 1. TaylorSwiftsCat
- 2. JustinBeiber
- 3. KevinSpacey
- 4. Oprah
- 5. KimKardashian
- 6. KayneWest
- 7. GuyFieri
- 8. TomBrady
- 9. DonaldTrump
- 10. OneDirection
- 1. Life
- 2. YourMomma
- 3. This
- 4. Everyone
- 5. MyJob
- 6. MyLife
- 7. Reality
- 8. YouKnowWhat
- 9. Who
- 10. College
- 1. Cancer
- 2. Technology
- 3. Obesity
- 4. Racism
- 5. Depression
- 6. Meat
- 7. AIDS
- 8. Hate
- 9. Poverty
- 10. Government
- 1. Apple
- 2. Google
- 3. Microsoft
- 4. Facebook
- 5. Comcast
- 6. Walmart
- 7. CocaCola
- 8. McDonalds
- 9. Sony
- 10. Amazon
- 1. Obama
- 2. Hillary
- 3. TedCruz
- 4. RandPaul
- 5. StephenHarper
- 6. Putin
- 7. JebBush
- 8. TonyAbbott
- 9. DavidCameron
- 10. Democrats
Make no mistake, this is a headline-generating exercise by Vox Pop.
It comes as .sucks hits 10 days left on the clock for its $1,999+-a-pop sunrise period.
The company got a shed-load of mainstream media publicity when celebrities, starting with Kevin Spacey, started registering their names in .sucks several weeks ago.
It’s looking to get more headlines now, from lazy journalists and bloggers.
This is one of the first, for which I can only apologize.
Online gambling company bwin.party owns the domain name bwin.party but, bafflingly, hasn’t even turned it on.
The company runs PartyPoker and other betting sites and is in the business news today due to a takeover bid from rival 888.
Having just heard the story reported on the TV, I went to check out its web site — this was a significant company which had apparently rebranded to a new gTLD, and I hadn’t heard of it before.
But the domain name bwin.party doesn’t resolve, even though it’s an exact — exact, down to the lower case letters and the dot — match of the company name.
bwin.party actually uses bwinparty.com and bwin.com.
The domain is registered via Com Laude, so I assume it’s a defensive play.
.party is a new gTLD managed by Famous Four Media. It currently has over 134,000 names it its zone, growing by thousands of names per day, strongly suggesting it’s being sold for next to nothing at one or more registrars.
XYZ.com and Uniregistry have launched a joint venture to operate a trio of car-related new gTLDs, after acquiring .car from Google.
Cars Registry Ltd is a new company. It will launch .cars, .car and .auto later this year.
Uniregistry won .cars and .auto at auction last year. Google was the only applicant for .car.
It signed its ICANN contract in January but transferred it to Cars Registry a little under a month ago.
The newly formed venture plans to launch all three TLDs simultaneously in the fourth quarter this year.
.car is currently in pre-delegation testing. The other two are already in the root.
Cars Registry does not have the the car-related domain space completely sewn up, however.
Dominion Enterprises runs .autos, albeit with a plan to launch the TLD with restrictions that may well mean it does not directly compete with the other three TLDs.
Launch details for .cars, .car and .auto have not yet been released.
Judging by the gTLDs’ web site, they will run on the Uniregistry back-end.
Barclays has become one of the first major companies to explicitly confirm it will dump traditional gTLDs and ccTLDs in favor of its new dot-brands.
The $25 billion-a-year bank said it will “transfer its online assets to proprietary domain names — .barclays and .barclaycard — away from the traditional location-specific .com and .co.uk web addresses.”
The transition is a “long-term” play, but it’s started already, with “non-transactional” parts of its web site already using the two new gTLDs.
Basically, we’ve entered the brochureware phase of the dot-brand evolution.
home.barclays already mirrors barclays.com — both are simultaneously live right now — but the online banking service remains at barclays.co.uk.
In a May 11 press release that seems to have slipped under everyone’s radar last week, Barclays chief security officer Troels Oerting, until a few months ago cyber-crime chief at Europol, said:
The launch of the .barclays and .barclaycard domain names creates a simplified online user experience, making it crystal clear to our customers that they are engaging with a genuine Barclays site.
This clarity, along with the advantages of controlling our own online environment, enables us to provide an even more secure service, which we know is of utmost importance to our customers, and ultimately serves to increase trust and confidence in Barclays’ online entities.
This is precisely what advocates of dot-brands pitched as the benefits of the new gTLD program.
While many applicants stated similar plans in their gTLD applications, I think there’s been a degree of skepticism about whether they would follow through.
Barclays’ moves are happening faster than I expected — the .barclays gTLD was delegated in January — showing a degree of enthusiasm.
The charitable Australian Cancer Research Foundation in February launched sites under its .cancerresearch (not technically a dot-brand), while Hong Kong conglomerate CITIC Group has already experimented with a shift from .com to .citic.
In related news, the non-branded .bank gTLD opened for its sunrise period today.