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Schilling expects GoDaddy to return after dumping Uniregistry gTLDs

Kevin Murphy, March 14, 2017, Domain Registries

Uniregistry CEO Frank Schilling has expressed his “surprise” that GoDaddy has decided to stop selling his company’s gTLDs, but said he expects the registrar to return in future.

GoDaddy’s decision to stop new registrations and inbound transfers for Uniregistry’s portfolio of gTLDs came after the registry revealed price increases for 16 strings that ranged from nominal to over 3,000%.

The registrar told Domain Name Wire yesterday that Uniregistry’s move presented “an extremely poor customer experience” and “does not reflect well on the domain name industry”.

Registrars are of course the customer-facing end of the domain name industry, and the burden of explaining renewal price increases of 5x falls on their shoulders.

But Schilling seems to expect the ban to be temporary.

“We are extremely surprised by GoDaddy’s reaction but are pleased that our extensions are available at many other registrars who support our approach. We remain ready to support GoDaddy when they decide on a path which works for their customers,” he told DI today.

“We expect them to return,” he added.

It’s a plausible prediction. GoDaddy’s statement to DNW said Uniregistry had been cut off “until we can assess the impact on our current and potential customers”, which suggests it’s not necessarily permanent.

GoDaddy is Uniregistry’s first or second-largest registrar in most of the affected gTLDs.

But because the gTLDs in question have so few domains in them, the number of GoDaddy-sponsored domains is typically under 1,000 per gTLD.

Even in the much larger zones of .click and .link (which are receiving small price increases and will still wholesale for under $10), GoDaddy’s exposure is just a few thousand domains and it’s nowhere near the market leader.

I wonder how much of GoDaddy’s decision to drop Uniregistry has to do with the reaction from domain investors.

Ever since DI broke the news of the price increases a week ago, there’s been a stream of angry domainer blog and forum posts, condemning Schilling and Uniregistry for the decision and using the move as a stick to batter the whole new gTLD program.

For registrars, it doesn’t necessarily strike me a terrible deal.

While they will have to deal with customer fallout, over the longer term higher wholesale prices means bigger margins.

Registrars are already adding about a hundred bucks to the $300 cost of a .game domain, and the price increase from $10 to $300 of the Spanish equivalent, .juegos, likely means similar margins there too.

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In rare public session, ICANN approves sexual harassment policy

Kevin Murphy, March 11, 2017, Domain Policy

ICANN’s board of directors this afternoon approved an anti-harassment policy designed to protect community members from unwanted sexual attention.

It’s the policy inspired by the now infamous Cheesesandwichgate incident at the Marrakech meeting a year ago.

But general counsel John Jeffrey noted that there have been multiple similar complaints to the Ombudsman over the last year or so, possibly as a result of increased awareness that such complaints are possible.

While the text of the resolution has not yet been published, I believe it’s approving a lightly modified version of the policy draft outlined here.

That draft sought to ban activities such as “sexually suggestive touching” and “lewd jokes” at ICANN meetings. A laundry list of characteristics (such as race, gender, disability) were also given special protection.

What’s possibly more interesting than the new policy itself is the manner in which the policy was approved.

It was the first time in goodness knows how many years — definitely over 10, and I’m tempted to say over 15, but nobody seems to know for sure — that the ICANN board has deliberated on a resolution in public.

By “in public” I mean the 30-minute session was live-streamed via Adobe Connect from an undisclosed location somewhere at ICANN 58, here in Copenhagen. An in-person live audience was not possible for logistical reasons, I’m told.

Apart from the first few years of ICANN’s existence, its public board meetings have usually been rubber-stamping sessions at the end of the week-long meeting, based on discussions that had gone on behind closed doors days earlier.

So today’s session was a significant attempt to increase transparency that is likely to be welcomed by many.

Unfortunately, its existence could have been communicated better.

For the first 15 minutes, there were no more than 19 people in the Adobe room, and I believe I may have been the only one who was not ICANN staff or board.

After I tweeted about it, another 10 or so people showed up to listen.

Given that increased board transparency is something many sections of the community have been clamoring for for years, one might have expected a bigger turnout.

While the meeting had been prominently announced, it was not listed on the official ICANN 58 schedule, so had failed to make it onto the to-do lists of any of the iCal slaves pottering around the venue.

The session itself came across to me as a genuine discussion — not stage-managed or rehearsed as some had feared.

Directors raised issues such as the possible increased workload on the Ombudsman, the fact that the current Ombudsman (or Ombudsperson, as some directors referred to him) is male, and the availability of female staff members to receive “sensitive” complaints.

Today’s open session is part of a “pilot” and is due to be followed up on Sunday with another, which will discuss ICANN’s fiscal 2018 operating plan and budget.

Again, turning up to watch in person will not be possible, but the 90-minute session will be streamed live at 0745 UTC here.

The first in the pilot program, which even I missed, was in Brussels in September.

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Schneider quits as chair of GAC

Kevin Murphy, March 11, 2017, Domain Policy

ICANN’s Governmental Advisory Committee is looking for a new chair.

Incumbent Thomas Schneider intends to leave the role before his current two-year term expires, he told GAC members assembled here at the ICANN 58 public meeting in Copenhagen this afternoon.

Schneider said that his boss at the Swiss government agency at which he works recently retired and that he has been appointed his successor.

From April, he’ll become vice director of the Federal Office of Communication, responsible for international affairs, he said.

The increased workload, including organizing the next Internet Governance Forum in Geneva, means he will no longer be able to devote his time to chairing the GAC, he said.

Schneider’s first two-year term as GAC chair started at the beginning of 2015. He was reelected to the position for a second term last November.

His replacement will be elected at the ICANN 60 meeting in Abu Dhabi this coming October, at which point Schneider will hand over the reins.

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Papac named ICANN’s first complaints officer

Kevin Murphy, March 10, 2017, Domain Policy

ICANN has named its first-ever complaints officer.

It’s Krista Papac, a long-time domain industry participant who’s been working for ICANN, most recently as director of registry services and engagement, since 2013.

She’s previously worked for the registries Verisign, ARI (now part of Neustar) and data escrow agent Iron Mountain.

Her job will be to “provide a centralized mechanism to track complaints received about the ICANN organization” and is “an additional way for the ICANN organization to be accountable for and transparent about its performance”.

Her input will come largely from existing accountability mechanisms — the Ombudsman, Requests for Reconsideration, the Independent Review Process, and the contractual compliance department.

She’ll report to general counsel John Jeffrey.

The hire, and the reporting line, has already proved somewhat controversial.

Domain investor trade group the Internet Commerce Association today said that it was skeptical that a complaints officer reporting to the general counsel could be effective.

ICA added in a blog post that, while it has no beef with Papac, it had concerns that an insider had been hired into the role.

How can any individual who has worked for years within ICANN’s [Global Domains Division] be expected to cast prior experience and relationships aside to thoroughly and dispassionately investigate a complaint brought against GDD actions generally, or those of a specific member of the GDD staff?

Papac’s new role follows Jamie Hedlund’s internal move from head of government relations to VP of contractual compliance and consumer safeguards, in January.

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Schilling: big price increases needed to keep new gTLDs alive

Uniregistry is to massively increase the price of some of its under-performing new gTLDs in an effort to keep them afloat.

Sixteen TLDs from the company’s portfolio of 27 will see price increases of up to 3,000% starting September 8, CEO Frank Schilling confirmed to DI today.

“We need more revenue from these strings, especially the low volume ones, without question,” he said. “We can’t push on a string and stoke demand overnight. So in order for that string to survive as a standalone it has to be profitable.”

While domainers have taken to new gTLDs in greater numbers than Schilling anticipated, demand among worldwide consumers has been slower than expected, Schilling said.

“If you have a space with only 5,000 registrations, you need to have a higher price point to justify its existence, just because running a TLD isn’t free,” he said.

The alternative to repricing would be to sell the TLD in question to a competitor, which in turn would then be forced to reprice anyway, he said.

The TLDs seeing the biggest price hikes are .hosting and .juegos (Spanish for “games”) which are going up from about $20 retail and about $10 retail respectively to about $300 apiece.

Schilling said he believed that true web hosts could afford the new pricing. The .juegos increase is modeled on what Uniregistry has been doing with .game, which currently retails for closer to $400.

At the budget, sub-$10 end of the portfolio, .click and .link are to see fees rise by a buck or two per year.

Names in .audio, .blackfriday, .diet, .flowers, hiphop .guitars and .property, currently priced in the $10 to $25 range, will all start retailing for about $100 per year.

The other affected TLDs are .christmas, .help, .sexy and .tattoo, which will all see big increases but stay in the sub-$100 range.

The TLDs seeing the biggest price increases are among the ones with the fewest registrations — .juegos has about 1,000 names in its zone, while .hosting has fewer than 6,000. Most of the 16 TLDs have fewer than 10,000 names in their zones.

Uniregistry is no stranger to highly-priced domains. It runs .cars, .car and .auto, where it sells every domain at $2,888 a year retail (with no reserved premiums) but has fewer than 500 names in each zone.

Schilling said that in some ways he prefers this model to the more standard model of low-price base fees with high-price premiums.

The higher prices will likely lead in the short term to lower registration numbers (as speculators flee) but will give Uniregistry more cash to invest in marketing.

“That metering effect of high prices, we like that, in terms of trying to grow the namespace, and it gives us money we can use to try to market the strings to prosperity,” Schilling said.

“At a higher price point, the marketing can scale, but we just can’t do it on base registrations of ten bucks or twenty bucks,” he said.

He added that the higher base fee gives Uniregistry more flexibility to provide periodic discounts.

ICANN rules make it much easier to have a high base fee and keep it regularly discounted than to periodically increase fees, which requires six months notice.

“Between renewals promotions and pricing promotions, a lot of the effects of the price increases will be moot,” Schilling said.

Because the new prices don’t kick in until September, registrants are able to lock in pricing at current levels by renewing for up to 10 years.

While the price increases and Schilling’s relatively gloomy commentary will certainly fuel opponents of new gTLDs, whom are legion, Schilling is still bullish on the market, which he continues to characterize as a marathon rather than a sprint.

“Within ten years, will it be bigger? Absolutely. It’ll be quintuple what it is today,” he said. “But we need to get to 10 years, and to keep the lights on between here and there we need higher prices, without question.”

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