DotGreen Community, a popular but unsuccessful applicant for the .green gTLD, has been resurrected to manage the marketing for the successful applicant, Afilias.
It appears that Afilias, which won .green at auction against two other applicants in late February, is essentially outsourcing the marketing of .green to DotGreen.
DotGreen withdrew its bid last October, citing the high cost of the looming auction.
DotGreen’s plan for the TLD, had it won, was to distribute some of its profits to worthy environmental causes, and that plan seems to have been brought back from the dead too.
According to a press release:
DotGreen brings additional partnerships with EarthShare, a federation comprised of the world’s leading environmental and conservation charities; and The DotGreen Foundation, a California Non-profit, 501 (c)3 Public Charity. These organizations will work together to distribute a percentage of the proceeds collected from the sales of the .green domain names to programs that work towards the advancement of sustainability worldwide.
It appears to be a unique, first-of-its-kind relationship in the new gTLD space.
Afilias remains the contracted party and will continue to run the technical infrastructure of the registry, but the heavy-lifting of actually marketing the names falls on DotGreen.
Given that DotGreen spent quite a lot of time in the run-up to the new gTLD application process building relationships with environmental groups, this could be an incredibly shrewd move by Afilias.
Afilias has not yet revealed its sunrise or general availability launch dates for .green, which was delegated in June.
One thing ICANN’s thrice-yearly public meetings never lack is free booze, but there’s going to be a little bit less of it at ICANN 51 in Los Angeles next month.
ICANN said yesterday that the gala event, which is typically held on the Wednesday night, will not happen in LA.
ICANN veep Christopher Mondini blogged:
Historically, the gala has been organized and supported by an outside sponsor. ICANN51 will not have such a sponsor, and therefore no gala. ICANN meetings have grown to around 3,000 attendees, and so have the challenges of finding a gala sponsor.
LA is of course ICANN’s home town, hence the lack of need for a local host/sponsor company.
There have been some really spectacular galas over the years — and some not-so-great ones — so the lack of such an event this time around may be mildly disappointing to some attendees.
On the bright side (arguably), Music Night, which was introduced in the Beckstrom era but hasn’t appeared at the last few meetings, is rumored to be making a return for LA.
Usually a Tuesday-night event sponsored by PIR and Afilias, Music Night sees musically inclined ICANN community members jamming together, followed by a bit of karaoke.
Facebook has it that the ah hoc band GEMS (Global Equal Multi-Stakeholders) will be making an appearance to play a selection of bottoms-up, consensus-based classic rock numbers.
Unfortunately, personal circumstances are very probably going to keep yours truly away from ICANN 51, but gifts of whiskey sent to the usual address will of course be consumed in solidarity on the appropriate evening.
XYZ.com’s new gTLD .xyz has become the first in this round to accrue over half a million domains in its zone file.
This morning I count 500,050 domains in the zone, up 3,485 on yesterday.
The registry has added over 60,000 domains in the last 30 days.
It’s well-known that the large majority of .xyz names have been given away for free, largely without the registrants’ explicit consent, so it’s not a great measure of demand.
Still, it’s a milestone of sorts.
Some percentage of .xyz’s registrants will renew for a fee next year, so the larger its installed base, the larger the number of paid-for domains the registry could wind up with.
Minds + Machines’ first day of general availability for its first six wholly owned new gTLDs has produced some very disappointing numbers.
The company managed to net just 1,694 new domains across .country, .cooking, .vodka, .rodeo, .horse and .fishing combined yesterday, according to this morning’s zone files.
It has fewer than 2,000 names across all six zones.
Meanwhile, .vegas, which also went to GA yesterday, managed to net 2,933 new domains, ending the day at 3,903.
Here’s a table of M+M’s performance over its first seven or eight hours of GA, which began at 1600 UTC yesterday.
|Net Gain||Total Domains|
Assuming the zone files are fresh, it’s a poor first day for the company whichever way you look at it, especially given that M+M has been accepting pre-registrations in its TLDs since November 2013.
As well as being vertically integrated, M+M has about 80 third-party registrars on board to sell its names, including the largest.
Afilias’ .organic, which also went to GA yesterday, shows just one new registration today.
However, this can be attributed to the fact that registrants need to submit credentials for manual verification before their new domains are allowed to go live in the zone file.
The prospect of a healthy .scot gTLD would be improved if this week’s Scottish independence referendum produces a majority “Yes” vote.
People living in Scotland this Thursday get the opportunity to vote to split the country from the United Kingdom after over 300 years together.
While the No campaign seems to have been winning most of the opinion polls recently, the margin has been reportedly narrowing, and there are still large numbers of undecided voters.
Whichever way the vote goes, Dot Scot will take .scot to general availability next Tuesday.
The registry is backed by Scotland’s first minister, Alex Salmond, the leading voice of the Yes campaign, and it seems inevitable that a Yes vote will bode much better for its business prospects.
A vote to split would no doubt create a new sense of national pride in the small majority of Yes voters, spurring registrations in that community.
But, more importantly, it will mean that .scot will become, I believe, Scotland’s de facto ccTLD.
If Scotland does vote for independence, it would not formally split from the UK until, it is planned, March 2016.
The new country would not qualify for a ccTLD until some time after that — it would first have to be recognized by the United Nations, the International Standards Organization, and then ICANN.
When it did finally get a ccTLD delegated and launched, probably in 2017, its two-character string would not have much semantic relevance to most of the world’s internet users.
The ISO 3166-2 list, which assigns two-character codes to countries and territories, only has three strings beginning with S — SP, SQ and SW — currently unaccounted for.
.sc belongs to the Seychelles, for example, while Sao Tome and Principe has .st and Sudan has .sd.
One alternative put forward is .ab, which could be used to represent Alba, the Scots Gaelic name for Scotland.
But it’s hardly a commonly known name outside Scotland (even in the rest of the UK) and there are only 57,000 native Scots Gaelic speakers in a Scottish population of 5.3 million.
It seems pretty clear that if .scot goes up against .ab, or any other two-character string, .scot will win in the marketplace, in much the same way as .com eclipses .us today.
That would be the case even if .scot didn’t get the three-year head start that starts next week.