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US winemakers rebel against their government

Kevin Murphy, July 3, 2014, Domain Policy

Groups representing thousands of US winemakers have come out against .wine and .vin, bringing their government’s position on the two proposed new gTLDs into question.
Seven regional associations, representing close to 2,000 wineries, issued a statement last night raising “strong objections” to the gTLDs with “non-existent to grossly insufficient safeguards”.
The joint statement says:

If granted to unscrupulous bidders, second-level domain names such as napavalley.wine or wallawalla.wine could be held in perpetuity by a company or individual that has never seen a vineyard, cultivated fine wine grapes or made a single bottle of wine.

It’s the first mass objection from US winemakers, but they join colleagues from France, Spain and other European Union nations in their opposition to a .wine that does not respect geographic indicators (GIs).
It also makes the US delegation to ICANN’s Governmental Advisory Committee look rather out of touch with the very companies it professes to be looking out for.
At the ICANN 50 meeting in London last week, US rep Suzanne Radell told the GAC:

The three U.S. wineries that our colleagues in Europe have cited as being privy to the exchanges between the European wine industries and the applicants are, in fact, just three U.S. wineries. If I may emphasize, the United States has thousands and thousands of wineries who are quite interested in this matter and do not support the European model of GI protection. So let’s just please put that to bed.

The US winery groups now objecting comprise almost 2,000 wineries. According to Wikipedia, the US has fewer than 3,000 wineries.
We’re looking at a two-thirds majority objection from the US wine-making industry here.
“The coalition of American quality wine regions representing nearly 2,000 U.S. wineries clearly contradicts Radell’s testimony in London on June 22,” the groups said.
The groups also have Californian congresspeople Anna Eshoo and Mike Thompson on their side. As we reported yesterday, Eshoo has already written to ICANN to urge it to kill off .wine.
The big questions are: will this be enough to change the position the US takes to the GAC in future, and will that help the GAC find consensus on anti-.wine advice?
Australia and Canada have also been vocal opponents of the European demands in the past. They’d need to change their minds too, in order for the GAC to find a new consensus.
Without a GAC consensus, the .wine and .vin applicants have little to worry about.

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Democrat congressman sides with France on .wine

Kevin Murphy, July 2, 2014, Domain Policy

US Representative Anna Eshoo has written to ICANN’s top brass to express “deep concerns” about the .wine and .vin new gTLDs and urge that they be permanently killed off.
In a letter (pdf) to CEO Fadi Chehade, Eshoo wrote:

it’s my understanding that the .wine and .vin gTLDs have been met with fierce opposition from the wine industry, both here in the US and around the world. Given these concerns, coupled with the complexities of reaching agreement on Geographic Indications (GIs), I urge you to advocate for the .wine and .vin gTLDs to be permanently withdrawn from consideration.

Eshoo, a Democrat, is breaking rank with the official position of the Obama administration on this, which is that no special treatment is warranted for the two wine-related gTLDs.
Europe, on the other hand, is vehemently opposed to the introduction of either without strong protection for GIs.
At ICANN 50 in London last week the European Commission and France led the charge against approval of the gTLDs, with the Commission even floating the idea of legal action at one point.
France, meanwhile, seems ready to throw ICANN’s ambitions for independence under a bus in order to get what it wants.
Eshoo is ranking member of the House Communications and Technology Subcommittee, which recently passed the DOT-COM Act over her protestations that it was “embarrassing”.
She also represents the Silicon Valley area of northern California, which is known for its wineries.
While a handful of US winemakers do have a decidedly European attitude to GI protections, the US Governmental Advisory Committee delegation last week said that only a few out of “thousands” agree with France.

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.london predicts 50,000 landrush names

Two months into its combined sunrise/landrush period Dot London Domains estimates it will end July with 50,000 applied-for names.
A “projection based on current applications”, the number doesn’t say a heck of a lot about how many names have actually been applied for since the TLD opened for applications on April 29.
It could mean that 33,000 names, given that we’re two-thirds of the way through the launch phase. Alternatively, the registry could be predicting the kind of last-minute rush common to sunrise periods before 2014.
The number doesn’t say much about .london’s eventual number of names under management, given that there’s likely to be multiple applications for the same names.
If it were to sell 50,000 names, that would make it the fifth-largest new gTLD, based on today’s numbers.
The three-month launch phase combines the sunrise and landrush, with trademark owners listed in the Trademark Clearinghouse getting first priority.
Registrants based in London applying for a non-TMCH business name get second dibs, followed by Londoners generally and then anyone anywhere in the world.
Clashing applications will see the names going to auction. Sunrise applicants will not have to compete at auction with non-sunrise applicants, of course.
Back-end registry provider Minds + Machines is being promoted heavily as the primary registrar. It’s selling the names for £30 ($51) per year and pushing sunrise applicants to Com Laude.
1&1, 123-reg, GoDaddy, Fasthosts and CentralNic, which all have dedicated .london pages or sites, are also being promoted by M+M as partner registrars.
The cheapest deal of those registrars appears to be at FastHosts, which is selling at £24.99 ($42.85).

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The price of .bar was $100,000 to a school

Wondering how the new gTLD registry Punto 2012 managed to get government approval for .bar, even though it’s a protected geographic term in Montenegro under ICANN rules?
At least part of the deal seems to involve a 10-year, $100,000 commitment to fund a school in the tiny Montenegrin city of Bar, judging by a press release today.
The registry will pay $10,000 a year to the school for the duration of its 10-year registry agreement.
It’s a stroke of good fortune for the city. Whilst not a capital city, it’s also a ISO-designated administrative region of the country and therefore protected by the ICANN Applicant Guidebook.
Punto 2012 intends to reserve a few names for the city, and said it hopes residents will use .bar — intended to represent drinking establishments — as a city TLD also.
With a little over 17,000 inhabitants, Bar is likely going to be have one of the smaller city TLDs, and I expect most registrations will in fact come from bars elsewhere in the world.
In related news, as of last Friday there’s only one new gTLD application of the original 1,930 still under ICANN evaluation and it’s .tata, the dot-brand for a massive Indian conglomerate that is also the name of a province in Morocco. Coincidence? Probably not.

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Bieber plug has no impact on .tattoo sales

Justin Bieber used his extensive social media channels to plug a .tattoo domain name to his bazillions of “beliebers” last week, but so far the plug has had no impact on sales of the gTLD.
The pop singer, beloved of 11-year-old girls worldwide, tweeted and Facebooked about the domain joker.tattoo, which leads visitors to his Tumblr blog.
A Facebook update reading simply “My Tumblr is http://joker.tattoo” has been “liked” over 230,000 times and shared almost 2,500 times by the over 70 million people following him on the platform.
Justin Bieber
On Twitter, where Bieber has 52.6 million followers, his identical tweet was retweeted over 50,000 times and favorited close to 60,000 times.


The “news” was even picked up by MTV, which gently ribbed the musician for apparently (don’t ask me, I’m 37) not understanding that Tumblr isn’t just for “selfies”.
But the widespread publicity for a .tattoo name had no impact whatsoever on .tattoo sales, judging by zone files.
The Uniregistry TLD hasn’t grown by more than one name per day since Bieber’s tweet.
One June 27 the .tattoo zone file had 6,312 names in it, today it has 6,316.
The joker.tattoo domain — apparently chosen because Bieber has a tattoo of a joker — is registered to one of the founders of RockLive, a San Francisco selfie-oriented app start-up funded in part by Bieber.
The domain redirects to a Tumblr third-level subdomain, so there’s no visibility for the new gTLD in browser address bars.
There’s also the issue that most of Bieber’s fans are probably too young to own a credit card, which is a prerequisite for buying a domain name.

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Unanimous support for new ICANN appeals process

Kevin Murphy, June 30, 2014, Domain Policy

The Generic Names Supporting Organization has issued an “unprecedented” statement of “unanimous” support for a new way for ICANN community members to appeal ICANN decisions.
All seven constituency groups signed onto a statement that was read by representatives of registries, non-commercial users and intellectual property interests at the ICANN 50 public forum last week.
“It only took us 50 meetings, but I think the rarity of what you’re witnessing this afternoon sends a very strong message about our views,” the Registries Stakeholder Group’s Keith Drazek said.
This is the meat of the demand:

The entire GNSO joins together today calling for the Board to support community creation of an independent accountability mechanism that provides meaningful review and adequate redress for those harmed by ICANN action or inaction in contravention of an agreed upon compact with the community.

Rafik Dammak of the Non-Commercial Users Constituency added that the creation of such a mechanism is “a necessary and integral element of the IANA stewardship transition.”
“The Board’s decisions must be open to challenge and the Board cannot be in a position of reviewing and certifying its own decisions,” he said.
“We need an independent accountability structure that holds the ICANN Board, Staff, and various stakeholder groups accountable under ICANN’s governing documents, serves as an ultimate review of Board/Staff decisions,” said Kristina Rosette of the Intellectual Property Constituency.
What they’re basically looking for is a third way to appeal ICANN decisions beyond the existing Independent Review Process and Request for Reconsideration mechanisms.
IRP is considered too time-consuming and expensive for anyone other than well-funded commercial stakeholders. It cost ICM Registry millions in legal fees to win its IRP in 2010.
RfR, meanwhile, sees the ICANN board review its own decisions, and is only successful (in 15 years it’s only happened once, a week ago) when a requester can bring new evidence to the table.
What the GNSO seems to be looking for is a third way — independent review of ICANN decisions that doesn’t cost a bomb and can be used to reexamine decisions on the merits.
In many ways the demand represents the low-hanging fruit of the amorphous “accountability” discussion that took place at length at the London meeting last week.
ICANN accountability is being examined simultaneously with the proposed transition of the IANA stewardship functions from the US Department of Commerce to a yet-undefined mechanism.
There seems to be broad community consensus that the transition should be linked to improvements in accountability.
During the “constituency day” sessions on Tuesday, during which the ICANN board visits in turn with each GNSO constituency, accountability was the theme common to each and every session.
Time and again, CEO Fadi Chehade pushed the constituency he was addressing to provide some specifics.
“What is accountability and how accountable are we today?” he asked the RySG. “Who are we accountable to for what? We need to get precise before you ask us to answer a question that says when you finish accountability, then you can move to the transition.”
The GNSO statement two days later, which still needs fleshing out with details, appears to be the first step toward providing the precision Chehade wants.
Chehade said multiple times that the accountability review and the IANA transition discussions are “interrelated” but not “interdependent.”
If one were dependent on the other, it would be easier for opponents to stonewall the IANA transition by delaying the accountability review, he said.
“There are people in this community would like the transition from the US government to never happen,” he told the RySG. “They won’t admit it, but there are several, in this room even, who want this to never happen.”
He later told the NCUC that these bogeymen were “not in this room”, highlighting perhaps his belief that one or more gTLD registries is preparing to throw a spanner in the works.
Suspicion immediately fell on Verisign, forcing Drazek to issue a separate statement at the public forum on Thursday denying that the company (his employer) opposes the transition:

VeriSign supports NTIA’s March 14th, 2014 announcement. VeriSign supports NTIA’s four key principles. VeriSign Supports the bottom-up multistakeholder process that is now under way and that we have already been very much engaged. VeriSign supports the target date of September 2015 for transition. We support these things provided the multistakeholder community recommendations for ICANN’s accountability reforms are accepted by NTIA before the final transition, and sufficiently implemented by ICANN subject to measurable deliverables.

It’s not much of a denial, really, more of a clarification of where Verisign stands and confirmation that it wants, as Chehade alluded to, accountability reform prior to the IANA transition.
In my view, accountability is the more important of these two threads.
The Department of Commerce doesn’t actually do much in terms of its hands-on role as steward of the IANA functions as they related to domain names. It merely checks that ICANN’s proper procedures have been followed before signing off on DNS root zone changes.
If sanity prevails in the ICANN community’s transition discussions (and I have no reason to believe it will) whatever replaces the US should be similarly mute and invisible.
However, Commerce’s arguably more important role has been to act as a constant Sword of Damocles, a threat that ICANN could lose its IANA powers if it goes rogue and starts acting (in the US government’s view) against the best interests of the internet community.
That’s a very crude accountability mechanism.
What ICANN needs in future is not a direct replacement of that existential threat, but a mechanism of accessible, independent third-party review that will give the ICANN community and internet users everywhere confidence that ICANN isn’t a loose cannon with its hand on the internet’s tiller.

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France slams ICANN after GAC rejects special treatment for .wine

Kevin Murphy, June 26, 2014, Domain Policy

France says that “ICANN is no longer the appropriate forum to discuss Internet governance” after it failed to win support from other governments for special protections in .wine and .vin gTLDs.
The government came to ICANN 50 in London this week apparently determined to secure a Governmental Advisory Committee consensus that .wine should have protection for geographic indicators.
GIs are protected geographic terms such as “Champagne”, “Parma” and “Cheddar” that link a product to the region in which it is traditionally produced. France has a lot of wine-related GIs.
But the GAC — as I think everyone, including France, expected — failed to come to an agreement.
The GAC’s London communique (pdf) reads:

There was further discussion on the issue of .wine/.vin, but no agreement was reached because of the sensitive nature of the matter.
The matter of .wine and .vin was raised at the High Level Governmental Meeting, where some members expressed concerns in terms of ICANN’s accountability and public policy. These concerns are not shared by all members.

In the absence of a consensus GAC objection, the most likely outcome is ICANN pushing the competing .vin/.wine applicants along the contention resolution process to auction.
France has won a lot of media coverage this week, throwing out allegations such as the idea that ICANN is “opaque”, and questioning ICANN’s ability to do its job properly.
Quizzed about France’s statements at a press conference on Monday, ICANN CEO Fadi Chehade pointed out that studies have show ICANN is extremely transparent and wondered aloud whether France’s position is the one where you “scream that everything’s broken when you don’t get what you want”.
Today’s French statement is a little, but not much, more relaxed. Translated, it partially reads:

Current procedures at ICANN highlight its inability to take into account the legitimate concerns of States and to ensure common resource management in the direction of respect for cultural diversity and balance of interests in economic sectors that its decisions affect.

Accordingly, it will propose to its European partners and all other stakeholders to reflect on the future of Internet governance based on transparency, accountability, and equal stakeholders. Commission also believes that ICANN is no longer the appropriate forum to discuss Internet governance.

The government did, however, reiterate its support for the notion of multi-stakeholder internet governance.
French wine producers were less diplomatic. We received a statement from ANEV, the Association Nationale des Elus de la Vigne et du vin, this afternoon that called upon the French government and European Union to block all domain names that use GIs in violation of local law.
Personally, I don’t think that’s going to happen.
During an ICANN session on Monday, the French GAC rep used the .wine controversy to call for the creation of a “General Assembly” at ICANN.
I’m working from the transcript, which has been translated by ICANN into English, and some media reports, but it seems that France is thinking along the lines of an ITU-style, voting-based rather than consensus-based, approach to generating GAC advice. I may be wrong.
During Monday’s press conference, Chehade did not oppose France’s suggestions, though he was careful to point out that it would have to be approved by the whole ICANN community first (implicitly a tall order).
A vote-based GAC could well favor European Union countries, given the make-up of the GAC right now.
On the .wine issue, it’s mainly a few Anglophone nations such as the US, Canada and Australia that oppose extra GI protections.
These nations point out that the GI issue is not settled international law and is best dealt with in venues such as the World Trade Organization and the World Intellectual Property Organization.
France actually says the same thing.
But while France says that ICANN’s refusal to act on .wine jeopardizes GI talks in other fora, its opponents claim that if ICANN were to act it would jeopardize the same talks.
Chehade said during the Monday press conference that France had not yet run out of ways to challenge ICANN’s position on this, so the story probably isn’t over yet.

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GAC rejects multistakeholderism, tells ICANN to ignore the GNSO

Kevin Murphy, June 26, 2014, Domain Policy

The Governmental Advisory Committee has advised ICANN to do as it’s told and stop listening to the views of other stakeholders, on the issue of protection mechanisms for the Red Cross.
In a barely believable piece of formal advice to the ICANN board this morning, part of its London communique (pdf), the GAC said:

the protections due to the Red Cross and Red Crescent terms and names should not be subjected to, or conditioned upon, a policy development process

That’s the GAC telling the ICANN board to do what the GAC says without involving the rest of the ICANN community, specifically the multi-stakeholder Generic Names Supporting Organization.
Some in the GNSO have already informally expressed their anger about this. More, and more formal, responses are expected to follow.
It’s a baffling GAC move given that most governments have spent much of the ICANN 50 meeting this week professing how much they support the multi-stakeholder model of internet governance.
Now the GAC is explicitly telling ICANN to ignore anyone that isn’t the GAC, on this particular issue.
That’s unprecedented, though many would say that GAC statements often sound like the existence of other advisory committees and supporting organizations is little more than an annoyance to members.
During a meeting between the ICANN board and the GAC on Tuesday, UK GAC member Mark Carvell expressed some of that frustration, saying ICANN’s approach to the issue has been “completely unacceptable”.
Carvell said:

we’re talking about names that are protected under international law and implemented in national legislation
So, for example, if you go down Pride Street around the corner, you won’t find Red Cross Burgers. You won’t find Patisserie Croix Rouge in Paris anywhere, or in London, indeed, because it’s against the law to use those names.
So the response that we’ve had from the Board is equating these names to trademarks by referring to the GNSO response, saying that this is a matter for incorporation of policy development that would use the trademark clearinghouse.
So I just wanted to make the point here that this is completely unacceptable to us. We’re in a position as governments and administrations in implementing national law. So our advice continues to be that these names need to be protected and not subject to some policy development process that equates these names to trademarks
and brands.

That point of view seems to have translated directly into the GAC’s communique today.
The GAC statement is doubly baffling because the Red Cross and Red Crescent already enjoy protections in the new gTLD program, and the GNSO has voted to make these protections permanent.
The GAC has been pushing for protections for the Red Cross for years.
It’s a noble effort in principle, designed to help thwart fraudsters who would use the Red Cross brand to bilk money out of well-meaning internet users in the wake of human tragedies such as earthquakes and tsunamis.
The ICANN board of directors first agreed to adopt such protections in 2011, when it approved the new gTLD program.
Red Cross protections were added to the program rules then on a temporary basis, pending a formal GNSO policy on the matter.
The GNSO took a while to get there, but it formally passed a resolution in November last year that would protect a list of Red Cross organizations at both the top and second levels in the new gTLD program.
So what’s the GAC’s problem?
ICANN director Chris Disspain asked Carvell during the Tuesday GAC-board session. Carvell responded:

I’m talking about our advice with regard to protection of national entities at the second level. So, for example, British Red Cross dot whatever. That protection does not exist, and is not agreed as we understand it.

The original list of Red Cross/Red Crescent strings for which the GAC demanded protection includes strings like “redcross” and “croissant-rouge”, but it does not include strings such as “americanredcross”.
There are 189 national Red Cross organizations that are not currently protected, according to the GAC.
Why are these strings not on the list?
It appears to be because the GAC didn’t ask for such protections until March this year, six months after the GNSO concluded its PDP and close to three years after the temporary protections were originally implemented.
The GAC communique from the latest Singapore meeting (pdf) contains a request for national Red Cross organizations to be protected, but I can’t find any matching GAC advice that predates March 2014.
The GAC seems to have screwed up, in other words, by not asking for all the protections it wanted three years ago.
And now it’s apparently demanding that its new, very late demands for protection get implemented by ICANN without a PDP and with no input from any other area of the ICANN community.
The GAC spent a lot of time this week talking up the multistakeholder process, but now it seems prepared to throw the concept under a bus either in the name of expediency or to cover up the fact that it seriously dropped the ball.
Nobody can deny that its heart is in the right place, but is abandoning support for multistakeholderism really the best way to go about getting what it wants, at a time when everyone is claiming governments won’t control the newly liberated ICANN?

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A million domains taken down by email checks

Over 800,000 domain names have been suspended since the beginning of the year as a result of Whois email verification rules in the new ICANN Registrar Accreditation Agreement.
That’s according to the Registrars Stakeholder Group, which collected suspension data from registrars representing about 75% of all registered gTLD domain names.
The actual number of suspended domains could be closer to a million.
The 2013 RAA requires registrars to verify the email addresses listed in their customers’ Whois records. If they don’t receive the verification, they have to suspend the domain.
The RrSG told the ICANN board in March that these checks were doing more harm than good and today Tucows CEO Elliot Noss presented, as promised, data to back up the claim.
“There have been over 800,000 domains suspended,” Noss said. “We have stories of healthcare sites that have gone down, community groups whose sites have gone down.”
“I think we can safely say millions of internet users,” he said. “Those are real people just trying to use the internet. They are our great unrepresented core constituency.” 
The RrSG wants to see contrasting data from law enforcement agencies and governments — which pushed hard for Whois verification — showing that the RAA requirement has had a demonstrable benefit.
Registrars asked at the Singapore meeting in March that law enforcement agencies (LEA) be put on notice that they can’t ask for more Whois controls until they’ve provided such data and ICANN CEO Fadi Chehade said “It shall be done by London.”
Noss implied that the majority of the 800,000 suspended names belong to innocent registrants, such as those who had simply changed email addresses since registering their names.
“What was a lovely political win that we said time and time again in discussion after discussion was impractical and would provide no benefit, has demonstrably has created harm,” Noss said.
He was received with cautious support by ICANN board members.
Chair Steve Crocker wonder aloud how many of the 800,000 suspended domains are owned by bad guys, and he noted that LEA don’t appear to gather data in the way that the registrars are demanding.
“We were subjected, all of us, to heavy-duty pressure from the law enforcement community over a long period of time. We finally said, ‘Okay, we hear you and we’ll help you get this stuff implemented,'”, he added. “That creates an obligation as far as I’m concerned on their part.”
“We’re in a — at least from a moral position — in a strong position to say, ‘You must help us understand this. Otherwise, you’re not doing your part of the job'”, he said.
Chehade also seemed to support the registrars’ position that LEA needs to justify its demands and offered to take their data and concerns to the LEA and the Governmental Advisory Committee.
“They put restrictions on us that are causing harm, according to these numbers,” he said. “Let’s take this back at them and say, hey, you ask for all these things, this is what happened.”
“If you can’t tell me what good this has done, be aware not to come back and ask for more,” he said. “I’m with you on this 100%. I’m saying let’s use the great findings you seem to have a found and well-package them in a case and I will be your advocate.”
Director Mike Silber also spoke in support of the RrSG’s position.
“My view is if what you are saying is correct, the LEA’s have blown their credibility,” he said. “They’re going to have to do a lot of work before we impose similar disproportional requirements on actors that are not proven to be bad actors.”
So what does this all mean for registrants?
I don’t think there’s any ongoing process right now to get the Whois verification requirements overturned — that would require a renegotiation of the RAA — but it does seem to mean demands from governments and police are going to have to be much more substantiated in future.
Noss attempted to link the problem to the recommendations of the Whois Expert Working Group (EWG), which propose a completely revamped, centralized Whois system with much more verification and not much to benefit registrants.
To paraphrase: if email verification causes so much harm, what harms could be caused by the EWG proposal?
The EWG was not stuffed with LEA or governments, however, so it couldn’t really be characterized as another set of unreasonable demands from the same entities.

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Four reasons Google Domains isn’t a Go Daddy killer

Judging by DI’s traffic spike last night, there’s a lot of interest in Google Domains, Google’s forthcoming entry into the domain name registrar market.
And judging by some of the early commentary, it seems that many people are already assuming that the service will be an overnight success.
Some people already seem to be willing to write off market leader Go Daddy specifically, for some peculiar reason.
I’ve even heard speculation that Google timed its announcement to screw with Go Daddy’s imminent IPO, which strikes me as veering into conspiracy theory territory.
While I’ve no doubt Go Daddy and other mass-market retail registrars will be watching Google’s move with interest and concern — and there are some reasons to be worried — let’s not jump the gun here.
Let’s calm the hyperbole a little. Off the top of my head, here are a handful of reasons not to get excited just yet.
1. It could be a really shitty product
There seems to be an assumption in some quarters that whatever Google brings to market will be automatically incredible, but the company really doesn’t have the track record to support that assumption.
Sure, its search engine may be great and services such as Gmail and Adsense may be pretty good, but have you ever tried Blogger?
Do you actually use Google+, or do you only have an account because Google forced you?
The truth is that lots of Google products fail.
And we haven’t even seen Google Domains yet. Nobody has. Only Google employees and their buddies are going to get beta access, so it seems we’re going to be waiting a while before we can judge.
2. There’s no 24×7 support
Google Domains will launch with support via email and phone from 9am to 9pm US Eastern time, Monday to Friday.
Would you switch to a registrar that doesn’t have round-the-clock support seven days a week? As a small business owner who makes his living from his web site, I sure wouldn’t.
If Google Domains gains traction you can expect support hours to be expanded pretty quickly, but a lack of 24×7 support at launch will keep many customers away.
3. It’s not free
Some people seem to be obsessed with the notion that Google is going to give away free domains, and that kind of commentary is continuing even though we know Google Domains will charge $12 for a .com.
Its email service may come at no additional cost, but its email service is Gmail, and that’s already free. Google could hardly start charging an add-on fee for something that’s always been free.
Google Domains may offer free privacy too, but so do lots of other registrars.
In future, Google registry arm Charleston Road Registry may give away free names in some of its new gTLDs, but if it does so that price will have to be available to all registrars, not just Google Domains.
Google Domains isn’t free. It’s not even the cheapest registrar on the market.
4. Go Daddy is gigantic
According to its recent regulatory filings, Go Daddy has 57 million domains under management and 12 million customers.
How many of those do you think will make the switch to Google? How many will even know that such a switch is possible?
Switching registrars may be relatively straightforward if everything you own is parked, but it becomes more complex when you’re running your web site, email and so forth on your registrar’s platform.
These kinds of small business owners are the customers being targeted by Google and Go Daddy, and if they already have web sites they’re likely already experiencing registrar lock-in.
According to its announcement, Google is targeting greenfield opportunities — the 55% of small businesses it estimates don’t have an online presence today — rather than grabbing market share from rivals.
The “small businesses need to get online” story is common to every press release issued by every web host and domain registrar with a price promotion to plug.
When Google teamed up with Blacknight to give away domains for free — for FREE, so it is, so it is — to Irish small businesses, it managed to sign up 10,000 in one year.
How long do you think it will take Google to get to 57 million names under management?

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