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TLDH applies for 92 gTLDs, 68 for itself

Top Level Domain Holdings is involved in a grand total of 92 new generic top-level domain applications, many of them already known to be contested.

Sixty-eight applications are being filed on its own behalf, six have been submitted via joint ventures, and 18 more have been submitted on behalf of Minds + Machines clients.

Here’s the list of its own applications:

.abogado (Spanish for .lawyer), .app, .art, .baby, .beauty, .beer, .blog, .book, .casa (Spanish for .home), .cloud, .cooking, .country, .coupon, .cpa, .cricket, .data, .dds, .deals, .design, .dog, .eco, .fashion, .fishing, .fit, .flowers, .free, .garden, .gay, .green, .guide, .home, .horse, .hotel, .immo, .inc, .latino, .law, .lawyer, .llc, .love, .luxe, .pizza, .property, .realestate, .restaurant, .review, .rodeo, .roma, .sale, .school, .science, .site, .soccer, .spa, .store, .style, .surf, .tech, .video, .vip, .vodka, .website, .wedding, .work, .yoga, .zulu, 网址 (.site in Chinese), 购物 (.shopping in Chinese).

There’s a lot to note in that list.

First, it’s interesting to see that TLDH is hedging its bets on the environmental front, applying for both .eco (which we’ve known about for years) and .green.

This puts it into contention with the longstanding Neustar-backed DotGreen bid, and possibly others we don’t yet know about, which should make for some interesting negotiations.

Also, both of TLDH’s previously announced Indian city gTLDs, .mumbai and .bangaluru, seem to have fallen through, as suspected.

Other contention sets TLDH is now confirmed to be involved in include: .blog, .site, .immo, .hotel, .home, .casa, .love, .law, .cloud, .baby, .art, .gay, .style and .store.

The company said in a statement:

During the next six months, TLDH will focus its efforts on marketing and operations for geographic names such as dot London and dot Bayern where it has the exclusive support of the relevant governing authority, as well as any other gTLDs that TLDH has filed for that are confirmed to be uncontested on the Reveal Date. Discussions with other applicants regarding contested names will be handled on a case-by-case basis.

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Will India’s biggest dot-brand be blocked?

Kevin Murphy, June 1, 2012, Domain Policy

TATA Group, the $83-billion-a-year Indian conglomerate, has confirmed to local media that it has applied for the new dot-brand top-level domain .tata.

Reporting on the approximately 50 new gTLD applications known so far to originate in India, the Business Standard confirmed the .tata bid.

But the company may find itself on the receiving end of nasty surprise — Tata is a protected geographical string under ICANN’s new gTLD rules.

Tata is also a Moroccan province listed in the ISO 3166-2 standard and the string is therefore recognized as a “sub-national place name” that gets special privileges.

Such strings are “considered geographic names and must be accompanied by documentation of support or non-objection from the relevant governments or public authorities”, according to the ICANN Applicant Guidebook.

While it will be up to the Geographic Names Panel to make the call, “tata” looks to me like a pretty straightforward case of a protected string.

Has Tata obtained this consent from Morocco already? I guess we’ll find out on June 13, when ICANN reveals the public portions of all 1,900-plus new gTLD applications.

Tata also colloquially means “boob” in American.

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Directi expects all 31 of its gTLDs to be contested

Directi has applied for 31 new top-level domains and expects all 31 of them to be contested, according to CEO Bhavin Turakhia.

The company has budgeted $30 million for its unashamedly mainstream portfolio of applications – which includes the likes of .web – but that’s not including what it expects to spend at auction.

“I expect there to be contention in all of them,” he said. “Whether they will end up going to auction… we’re completely open to strategic partnerships with other industry players who we believe can add value and join hands with us, based on merit. We’ll be evaluating this on a case by case basis.”

“Something like a .web, there’ll be enough competitors out there that it will certainly go to auction, no matter what,” he said, adding that he expects at least 10 rivals for .web.

Directi has applied for: .web, .shop, .bank, .law, .music, .news, .blog, .movie, .baby, .store, .doctor, .hotel, .play, .home .site, .website, .click, .online, .one, .ping, .space, .world, .press, .chat, .city, .deals, .insurance .loans, .app, .host, and .hosting.

The company is applying via its new business unit, Radix, using ARI Registry Services as its back-end registry provider.

Turakhia said he expects to use a traditional registry-registrar model for most of the domains, assuming Directi wins its contention sets.

“The strings that we have gone for are strings that are relevant to all registrars so we expect there to be significant adoption,” he said.

“If eNom were to apply for .web and .shop – and they probably will – and if they were to win those TLDs, then our registrar businesses would definitely carry them irrespective of the fact that we have our own TLDs,” he said. “There are only so many good viable strings out there.”

Most of Directi’s gTLDs, if approved, will be completely unrestricted.

For .movie, .law, .doctor and .bank there will be some tight restrictions, Turakhia said. (UPDATE: he later added that .insurance and .loans will also be restricted).

Some will also have additional rights protection mechanisms that go above and beyond what ICANN mandates in its standard registry contracts.

But none of its applications are “community” applications, the special category of application defined by ICANN.

Turakhia said he doesn’t think some of the applicants trying to “sneak through” as community applications will be successful.

“We’re treating these as all generic strings for anyone to register domains in,” he said. “.music for me does not represent a community. I could be a bathroom singer and want a .music domain name.”

“If you treat music lovers as a community then 100% of the world is part of that community.”

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Google has applied for .lol gTLD

Google is the first company to announce that it has applied for the new top-level domain .lol.

It’s one of several new gTLDs Google has applied for — including .google, .youtube and .docs — according to a blog post from chief internet evangelist Vint Cerf:

we decided to submit applications for new TLDs, which generally fall into four categories:

– Our trademarks, like .google

– Domains related to our core business, like .docs

– Domains that will improve user experience, such as .youtube, which can increase the ease with which YouTube channels and genres can be identified

– Domains we think have interesting and creative potential, such as .lol

Cerf, a former ICANN chairman, also promises “sensible rights protection mechanisms” and said that security will be a “high priority”.

The full list — and number — of Google’s applications does not seem to have been released yet.

UPDATE: According to AdAge, Google has applied for more than 50 gTLDs.

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Momentous’ .sucks bid “about creating dialogue”

The CEO of Momentous’ .sucks new gTLD applicant reckons smart brands will embrace the cheeky concept.

I chatted to John Berard, CEO of Momentous subsidiary Vox Populi Registry, this afternoon for a piece in The Register, and he reckons .sucks isn’t the money-grubbing scam many people will say it is.

“If some people think this is just a way to get registration money out of corporations, then those people are either unaware or are being short-sighted about their marketing effectiveness,” he said.

Berard believes smart companies nowadays are embracing social media interactions as a way to improve their marketing, and that .sucks will be a way to facilitate that.

That said, the policies governing .sucks are still not clear.

Momentous is also applying for .design, .rip and .style.

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