DI Leaders Roundtable #4 — Big predictions for 2020

Hindsight is 2020, right? Not this time!
We’re rolling up to the end of the year, so for the fourth DI Leaders Roundtable I thought I’d task my panel of industry experts with the wholly original and unpredictable question:

What do you think will be the major trends or developments in the domain name industry in 2020?

I’m wonderfully happy to report that the panel grasped the opportunity with both hands and delivered an absolute smorgasbord (selection of open sandwiches) of informed opinion about how they reckon 2020 will play out.
From potential changes to security practices to ongoing consolidation to increased government regulation to the death of new gTLDs to the growth of new gTLDs, 2020 is certainly going to be a fun year to report on.
In no particular order, this is what they said:
Rick Schwartz, domain investor

2020 is going to be just a fabulous year.
It comes down to two words: re-branding and upgrading.
Businesses that have gotten domains that may have not been prime to begin with want prime domains now to help them grow and be taken more seriously.
Businesses, especially global businesses that made the mistake of using non-dotcom domains, have realized their mistake and want to upgrade to a dotcom domain because of their own self-interest. They don’t care what domainers think! They only care about what they think and their bottom line, and in that regard they only have one choice and they all know it.
It’s mandatory if they want to grow and become part of the largest franchise ever known to mankind. The dotcom franchise.
If you add up all the net worth of every company on earth using the dotcom brand, the number is unfathomable.
As we go into the seventh year of the new gTLD experiment, they are meaningless. They haven’t been adopted by almost anybody. Circulation is poor. So many registrations are questionable or penny-promotional. The majority are parked and not in use nor will they ever be. And 99.9% of the people on this planet could not name a single one of them! Not a one!
The poor roll-out, poor marketing, poor circulation, questionable tactics and rolling out hundreds of extensions at one time was a death wish. A demolition derby as I have described and look at the HUNDREDS that are truly dying on the vine. They are not viable!
The registries themselves wanted the same result as dotcom but they smothered their own product by holding back anything they deemed to have any value whatsoever. They wanted the same result as dotcom but they certainly didn’t use the same playbook. There was no such thing as premium domains with Network Solutions. That was what gave life to the aftermarket.
They changed the recipe and it is what it is. Instead of replacing dotcom domains they should have marketed them as an on-ramp to their main dotcom website. That was a fatal choice.
Country-code extensions with dual purposes have outperformed all the new gTLDs put together.
.org has legs. Even .net domains seem to be in better shape than any of the new extensions.
According to NTLDStats.com there are 400 extensions with less than 20,000 registrations. Not viable! Over 300 of them have less than 10,000 and more than 200 have less than 5,000 and most of those have 2,000 or less.
On the other hand, there have been a lot of gimmicks used by the top 10 to gain HOLLOW registrations. Those 10 control 63% of all new gTLD registrations. Leaving the other 37% to be divided by over 500 other extensions. It’s laughable.
And when it comes to aftermarket sales, 2019 was worse than 2018 and 2017. Wrong direction for something that is supposed to be “emerging.”
According to TheDomains.com reported sales, of new gTLD’s are in a nosedive for 2019 vs 2018 and 2017. And most were done by registries themselves and not individual domain investors. Wrong direction!
2017
1,007 Total Sales
$5.2m Dollar Volume
$5,118 Average Price
$500.3k High Price
2018
1,490 Total Sales
$5.7m Dollar Volume
$3,847 Average Price
$510k High Price
2019
865 Total Sales
$3.4m Dollar Volume
$3,940 Average Price
$335k High Price
To me, 2020 is a year of total clarity. The experiment is over.
Get on board or get run over.

Sandeep Ramchamdani, CEO, Radix Registry

Within the new domains space, we will see a clear separation between the top 10 most popular extensions, and everything else. Many new TLDs have been able to jump volumes by operating at ultra-low prices. As the reality of renewals hit next year, the top TLDs by DUMs will more closely represent the most popular strings overall. Registrars will naturally tend towards focusing on these strings at the cost of everything else.
We will continue to see the normalization of new strings, as its visibility driven by legitimate end-user usage, rises. Our hope is that more registries play an active role in driving adoption by highly visible end-users and accelerate this evolution.

Jeff Neuman, Senior VP, Com Laude

Looking into my domain name industry crystal ball for 2020, I can see the continuation of some of the same activities, the start of some new debates, and even more maturation of the industry. Here are my views on three of the policy issues likely to be center-stage in 2020 (in no particular order).
Transitioning to a new Steady State of New TLDs.
OK, so the next round of new gTLDs will not open in 2020. However, there will be some real progress made towards the next round. The Subsequent Procedures PDP will complete its policy work on its review of the 2012 round and deliver it to the Council, who in turn will approve (hopefully) the policy work and submit to the Board.
The ICANN Board will put out the report for public comment and we will see those that oppose any new more new TLDs come back out of the woodwork to file the same type of comments reminiscent of 2009/2010. They will claim that more TLDs are not needed, we should not be moving too fast (despite nearly a decade between rounds), and that we should not be adding new TLDs until we solve DNS Abuse, Name Collision, WHOIS/SSAD/GDPR/RDAP/UAM, (insert your own issue), etc.
Despite the likely negativity from some, the community will realize that there is value to additional new gTLDs and maintaining a competitive landscape. There is still value in innovation, encouraging consumer choice and competition. The community will rise above the negativity to realize that many of the issues we experience in the industry are in fact related to the artificial scarcity of TLDs and that we need to continue to push forward towards completing one of the original missions of ICANN.
Rights Protection Mechanisms move to Phase 2.
Admittedly most of the community has not been paying attention to the Rights Protection Mechanisms (RPMs) Policy Development Process PDP. Currently it is working on Phase 1: Reviewing the RPMs introduced for the 2012 Round of New gTLDs. This work includes looking at the Trademark Clearinghouse, Sunrise Processes, the URS and the Trademark Claims process.
2020 may likely see the beginning of its second phase, the first ever review of the Uniform Dispute Resolution Policy (UDRP).
The UDRP was the first of ICANN’s Consensus Policies, and one that has been in place for more than to decades. Great care must be taken in the review of this policy which most will argue has been ICANN’s most successful policy in its relatively young history. The UDRP not only protects the intellectual property community by going after the bad faith registration and use of gTLD domains, but it also has been instrumental for registries and registrars to stay out of the middle of domain name disputes.
Prior to the UDRP, the one domain name registry/registrar was constantly in court defending itself against claims of contributory infringement and hoping that courts would not impose liability on it for allowing the registration of domain names by cybersquatters and not taking back names when notified about the abuse that was occurring on those names.
The passage of the UDRP drastically changed all of that. Registries and Registrars could extricate themselves from domain name disputes by referring the parties to the UDRP and agreeing to following/implementing the decisions. Courts agreed that following the UDRP served as a shield of liability for those registries and registrars that faithfully followed the policy. The bottom line in my view is that domain name registries and registrars need the UDRP as much as the IP Community.
The DNS Abuse Debate continues.
Although some progress has been made in defining and mitigating DNS Abuse with a number of registries and registrars signing a Framework to Address DNS Abuse, more discussions by the ICANN community will continue to take place both within and outside of ICANN. In my opinion, those registries and registrars that are serious of addressing true DNS abuse, will continue to educate the community on the already positive steps that they have been taking to combat phishing, pharming, malware, botnets, etc. as well a number of other non-DNS abuse issues (illegal pharmaceuticals, child exploitation, etc.).
Other groups will continue to press registries and registrars to do more to combat all sorts of other non-DNS forms of abuse, while others will strenuously argue that the more that is done, the more we threaten the civil liberties of domain name registrants. The community will realize that there is no right side or wrong side in this debate. Each side of those complicated debate is right.
Hopefully, a true sense of “multi-stakeholderism” will arise where domain name registries and registrars continue to mitigate abuse while disassociating themselves from those that are not as serious about combating abuse, ICANN will develop tools that will constructively assist with mitigating abuse (as opposed to focusing on contractual regulations), and the rest of the community will work on how to combat the growing problem without trampling on the rights of registrants. At the end of the day, all of us have a role in protecting end users on the Internet.
Note: I know the ePDP work on Universal Access will of course be ongoing, but I am sure others will give their thoughts on that. From a non-policy perspective, the domain name industry will continue to consolidate. We may very well see more registry/registrar combinations, registries purchasing other registries and private equity investment. We will see some more innovative uses of brand TLDs and others following suit.

Christa Taylor, CMO, MMX

1. The predicted 2020 recession will reward agile organizations who embrace machine learning to enhance operational efficiencies, customer experiences and protect corporate profit margins. Naturally, organizations with high operating costs will be the hardest hit with impacts being felt in the second half of 2020.
2. The potential recession combined with mounting pressures to increase efficiency will lead to a renewed focus on reaching niche markets to expand business.
3. Protection and representation movement of identities will continue to gain strength and momentum in 2020 as more and more people recognize the importance of controlling their own personal data.
4. Horizontal and vertical consolidation along with increased synergies will continue throughout the industry.
5. The 4th industrial revolution (IoT, VR, AI, BC) will gather momentum and provide additional opportunities for the use of domain names.
6. The next round of new gTLD applications will encounter unanticipated challenges causing delays.
7. New gTLDs registrations will continue to grow in 2020.

Michele Neylon, CEO, Blacknight

I suspect we’ll see more consolidation across the domain and hosting space. Afilias will probably acquire a few more under-performing registry operators. Some will already be on their platform, while others will be using their competitors. CentralNic will continue to acquire companies that fit with their portfolio of services.
There’ll be more mergers and acquisitions across the hosting and domain registrar space with a small number of companies dominating most developed markets.
The PIR acquisition by Ethos Capital will close and the sky won’t fall. PIR will increase their wholesale price by a few percentage points which will upset domain investors. There’ll be increased calls on ICANN to take action, but these will be rebutted.
More country code operators will start using AI to combat abusive registrations. In some cases I suspect we’ll see more stringent registrant validation and verification policies being introduced, though many ccTLD operators will find it hard to balance maintaining new registration volumes while also increasing the overall “quality” of the registration base.
There’ll be an increase in internet shutdowns in less-developed democracies, while governments in Europe and elsewhere will increase pressure on social media companies to stop the spread of propaganda. Internet infrastructure companies will come under more pressure to deal with content issues.
As we enter a new decade the role of the internet in our daily lives, both business and personal will continue to grow.
The big challenges that lie ahead are going to be complex. Without increasing security there’s a tangible risk that consumers will lose trust in the system as a whole and governments will want to impose more regulations to ensure that. One of the challenges is going to be balancing those increased levels of security and consumer confidence while not stifling innovation.
It’s going to be a fun future!

Dave Piscitello, Partner, Interisle Consulting Group

Expect increased scrutiny of the domain registration business. Our study and others to follow will continue to expose enormous concentrations of abuse and criminal domain registrations at a small number of registrars.
Domains registered using bulk registration services will attract the most attention. We call these “burner domains”, because cybercriminals use these in a “register, use, and abandon” fashion that’s similar to how drug dealers use disposable or burner mobile phones.
Governments will become more insistent that ICANN does more than acknowledge their recommendations and then defer adoption. They will increase pressure to validate domain registration data and legitimate businesses will happily comply with the additional validation overhead because of the abuse mitigation benefits they’ll receive.
There’s a possibility that a government other than the EU will adopt a data protection regulation that exposes the flawed logic in the ill-conceived Temp Spec “one redaction fits all”. Having decided to “run with GDPR”, what will ICANN do when faced with a government that insists that email addresses be made public?
The governance model will also fall under scrutiny, as the “multi” in multi-stakeholder appears to be increasingly dominated by two stakeholder interests and public interest barely receives lip service.

Ben Crawford, CEO, CentralNic

• There will be more creative ways to bake identity, cyber security, crime prevention and policing, and IP protection measures into domains and registration services
• More registries will be auctioning their own deleting domains
• Large tech firms, finance players and telcos will play and increasing role in the domain industry
• Further consolidation of gTLDs as the bigger registry operators continue to acquire some of the smaller ones
• More regulations impacting the domain name industry
• Smart independents like .XYZ, Radix and .ICU (which went from zero to 4+ million DUMs in 18 months) will continue to dominate the nTLD space (without blowing $100m on the rights to their TLDs)

Jothan Frakes, Executive Director, Domain Name Association

Consolidation will continue — look for a lot of M&A activity and corporate development. Lots of moves and role changes with people changing companies as the consolidation occurs. With change comes great opportunity, and there will be a lot of change.
The industry is kicking off the year with oomph — the new location and format for NamesCon, billed as as the Domain Economic Forum in Austin. The event looks promising, as it begins refreshed and demonstrates the strengths of the team who produce Cloudfest. Austin, like Las Vegas, is a mecca for tech startups, but larger, so hopefully the convenience of the venue to the local tech companies, along with with GoDaddy demonstrating a heavier presence at the event this year will be a big lure to attract more new faces to this great industry (and event).
There will be more focus on making things easier for new customers to use and activate services on domain names. Cool technologies such as DomainConnect or other methods that enable “app store” type activation of domain names will continue to make it simpler for a domain name owner to activate, build and use their domains. This is a crucial evolutionary step in the business, as it plays a significant role in renewal rates and overall customer growth.
We’ll see further innovation in the use of domain names become more mainstream. IoT, GPS/Geo, AI, Bots, voice, AR/VR and other technologies will drive expanded use of domain names. Even Blockchain, which seems to have gotten more pragmatic about purpose, has a lot of promise with how it can interact with DNS now that the hype has scaled back and the designated drivers that remain are plowing forth with their efforts to deliver on the core purpose/benefits they set out to deliver.
Domains, as well as the cool things that you can do with them, will continue to be a growing business that enables people and organizations to build and do great things.

A very happy new year to all DI readers and supporters!

DI Leaders Roundtable #2 — Should we kill off “Whois”?

Should we stop using the word “Whois” to describe registration data lookup services?
That’s the question I posed for the second DI Leaders Roundtable.
I’m sure you’re all very well aware that the Registration Data Access Protocol (RDAP) is the imminent replacement for the Whois protocol, as the technical method by which domain registrant contact information is stored, transmitted and displayed.
ICANN also regularly refers to Registration Data Directory Services (RDDS) as a protocol-independent blanket term covering the concept of looking up Whois or RDAP data.
You may also recall that ICANN, which is ostensibly a technical body, appears to bedeprecating the word “Whois” in favor of “Lookup” on its own web-based query service.
ICANN has a track record of introducing new acronyms to describe already well-understood functions. The IANA has technically been called “Public Technical Identifiers” for years, but does anyone actually call it “PTI”? No, everyone still talks about “IANA”.
So I wanted to know:

Should we continue to call it “Whois” after the technical transition to RDAP is complete? Will you continue to refer to “Whois”? Should we change to a different word or acronym? Should the industry standardardize its language one way or the other?

There seems to be a general consensus that “Whois” ain’t going anywhere.
The responses, in no particular order.
Jothan Frakes, Executive Director, Domain Name Association

The term WHOIS won’t quickly leave the zeitgeist due to the decades of its use as a description of the lookup process. Lookup is somewhat confusing, as there is DNS Query lookup that works across the resolution system, and WHOIS Lookup that works to find registrant info via the registration system. As far as the term “Lookup” as the label for the new normal that is poised to replace WHOIS? It is better than the acronym “RDDS”. The general public probably would not assume that RDDS is a way to find out about a domain owner or registration information, because it sounds like it involves dentistry (DDS) if one is not following the ICANN world as close as insiders. Despite the evolutionary path the basic function seems to be on, it is likely that WHOIS continues to be what the nickname for the lookup process called, regardless of the support technology layers below it not literally being WHOIS.

Frank Schilling, CEO, Uniregistry

WHOIS IS DEAD, LONG LIVE WHOIS.
The echo of “Whois” will live long after Whois is dead and gone. The very nature of its replacement word “Lookup” ensures that the information hungry public will expect more fulsome data than ICANN intends the word to provide. There will continue to be services who try to engineer a Whois hack and provide accurate underlying data for paying customers. Whois is going to outlive all of us. Even those who diet, exercise, and eat organic food.

Dave Piscitello, Partner, Interisle Consulting Group

Just as most of the world isn’t familiar with new TLDs, most have no appreciation for the differences between Whois and RDAP. The term “Whois” is convenient, memorable, and embedded. It also represents a service to most users, not a protocol, so if we do “standardize” we should use “RDS”. While we sort out the disastrous effects of ICANN’s Temp Spec policy on both investigators and victims of DNS abuse, most parties involved with educating policy makers and legislators should continue to use Whois for consistency’s sake.

Christa Taylor, CMO, MMX

As the old adage goes, “Don’t fix what’s not broken.” While “Whois” may have lost some of its luster due to GDPR I prefer to retain the term — it’s simple, representative of the information it provides and avoids adding any confusion especially for people outside of ICANN. Employing standardized language is, of course, logical and after twenty years of using “Whois” it is the accepted term both inside and outside the industry.

Sandeep Ramchamdani, CEO, Radix Registry

First up, the transition to the RDAP system is much needed given the fundamental flaws of Whois.
It would help in placing some guardrails around customers’ privacy while still providing agencies such as law enforcement authenticated access that they need to do their work.
Whois is a major cause of spam and in the age where privacy is top currency, public, unauthenticated availability of personal data is unacceptable.
It should also smooth out inter-registrar transfers and lower customer frustration while moving out to a different service provider.
When it comes to its name, calling it “RDAP” or “Lookup” would be a branding error. It would cause some confusion and for those not intimately involved in the industry, who may find it hard to discover the new system.
In my mind, keeping the original nomenclature “Whois”, while making it clear that it’s a newer avatar of the same solution would be the way to go.
Can’t think of a better term than “Whois 2.0”.
Very easy to understand that it’s a newer, more advanced iteration of the same product.

Michele Neylon, CEO, Blacknight

Whois was originally a simple little protocol that allowed network operators to contact each other to address technical issues. It predates the usage of domain names or the “web”.
When domains were introduced the same concept was simply transposed over to the new identifiers.
However over the past 20 plus years the way that people viewed Whois has morphed dramatically. The first time I spoke at an ICANN meeting 12 years ago was on the subject of Whois!
Now the term is used both to talk about the technical protocol, which is being replaced in the gTLD space and the data that it is used to store and possibly display. We talk about “Thin Whois”, “Thick Whois” and so many other services and issues linked back to it.
Whois as a protocol is far from perfect, which is why replacing the technical side of it makes a lot of sense.
So with the world slowly moving towards a new technical method for processing domain registration data then maybe we should come up with another word for it. However I’m not sure if there’s much to be gained by doing that.
We are all used to the floppy disk icon to save a document, even if floppy disks are no longer used. With the term “Whois” being part of people’s vocabulary for the nearly a quarter of a century. it’d be pretty hard to find a simple replacement and have people adopt it widely. Sure, in the more technical conversations it makes sense to use more accurate terms like “RDAP”, but the average punter just wants to be able to use a term that they can understand.
Those of us who work with domains and internet technology in our day jobs might care about the “correct” terminology, but we’re in a minority. We all get excited when the mainstream media picks up on a story involving domain names or the DNS and even gets half of it right! If we conjure up some new term that we think is accurate it’ll take years before anyone outside our bubble is comfortable with it. So I don’t think we should.
We should simply accept that “Whois” is a term used to refer to domain registration data no matter what technology under the hood is used to handle it.

Rick Schwartz, domain investor

Hate to give the same basic answer to two questions in a row, but who cares?
Really!! Who cares? Nobody!
This is inside baseball that doesn’t affect anyone on the entire planet except for a handful of domain investors and ICANN etc.
Call it whatever you like just make sure it’s public info.

Introducing… the DI Leaders Roundtable

Today, I’m introducing what I hope to be the first of several regular features, the DI Leaders Roundtable.
Every week or two, I’ll be putting a single question to a collection of domain industry and ICANN community leaders and compiling their responses in order to gain some insight into current thoughts on hot topics or broader industry trends from some of the space’s top thinkers.
I’ve tried to reflect a broad cross-section of the industry, with a mix of business, policy and technical expertise from registries, registrars, back-ends, new gTLDs, legacy gTLDs, investors, etc.
The initial line-up for the panel, which will likely evolve as time goes by, is, in alphabetical order.
Ben Crawford, CEO, CentralNic
Crawford is CEO of CentralNic, a triple-play domain company based in London and listed on the Alternative Investment Market. Initially a vendor of pseudo-gTLDs such as uk.com and gb.com, CentralNic has over the course of the last seven years evolved into a company that sells both its own self-managed TLDs, such as .sk, as well as acting as a back-end for the likes of .xyz, .site and .online. Describing itself as a consolidator, the company nowadays makes most of its money via the registrar side of the house as a result of a series of mergers and acquisitions, particularly the merger with KeyDrive last year.
Jothan Frakes, Executive Director, Domain Name Association
A long-time industry jack-of-all-trades, Frakes is currently executive director of the Domain Name Association, the prominent industry trade group. Frakes has acted in a number of roles at domain name companies, as well as co-founding the popular NamesCon conference back in 2014. His technical credentials can be exemplified by, among other activities, his participation in Mozilla’s Public Suffix List, while his policy nous could be vouched for by many who have worked with him during his 20 years of ICANN participation.
Richard Kirkendall, CEO, NameCheap
Kirkendall founded leading budget registrar NameCheap in 2000 and has occupied the office of CEO ever since. A long-time Enom reseller, NameCheap’s popularity was for many years shrouded in mystery. It finally transferred the last of its Enom names over to its own accreditation in January 2018, revealing it to have 7.5 million gTLD names under management. It added a further two million over the next 18 months, and says it has over 10 million names in total. NameCheap is known for its low prices and for its occasional support for pro-freedom political causes such as the Electronic Frontier Foundation.
Milton Mueller, Professor, Georgia Tech
Mueller is an academic and among the most prominent voices in ICANN’s Non-Commercial Stakeholder Group. Based at the School of Public Policy at the Georgia Institute of Technology, he founded the Internet Governance Project, an independent policy research outfit, in 2004. He’s the author of several books on the topic, and very active in ICANN policy development, including the current effort to balance privacy rights with commercial interests in the Whois system.
Jeff Neuman, Senior VP, Com Laude
Neuman is senior vice president of brand-protection registrar Com Laude and sister company Valideus, which provides new gTLD consultancy services to brand owners. From 2000 until 2015, he worked in senior policy and registry business roles at Neustar, helping to apply for and launch .biz in 2001. A noted ICANN policy expert, Neuman has sat on various ICANN working groups and currently co-chairs the New gTLD Subsequent Procedures Policy Development Process, which is developing the rules for the next round of new gTLDs.
Jon Nevett, CEO, Public Interest Registry
Nevett is CEO of Public Interest Registry, which manages the 10-million-domain-strong legacy gTLD .org and a handful of new gTLDs. Prior to PIR, he was executive vice president of Donuts, and one of its four co-founders. He’s been in the domain business since 2004, when he joined Network Solutions as a senior VP on the policy side of the house. Nevett has also been involved in ICANN policy-making, including a stint as chair of the Registrars Constituency.
Michele Neylon, CEO, Blacknight
Neylon is CEO and co-founder of Blacknight Internet Solutions, a smaller registrar based in Ireland. Known for his “often outspoken” policy views, he’s a member of several ICANN working groups, sits on the GNSO Council representing registrars, and is a member of stakeholder group committees for various ccTLD registries including .eu, .ie and .us. Blacknight has almost 60,000 gTLD registrations to its name but also specializes in serving its local ccTLD market.
Dave Piscitello, Partner, Interisle Consulting Group
Piscitello is currently a partner at security consultancy Interisle Consulting Group, having retired from his role as vice president of security and ICT coordination at ICANN last year. With over 40 years in the security business, he’s also a board member of the Coalition Against Unsolicited Commercial Email (CAUCE) and the Anti-Phishing Working Group (APWG). Interisle is an occasional ICANN security contractor.
Sandeep Ramchamdani, CEO, Radix Registry
Ramchandani is CEO of Mumbai-based new gTLD registry Radix, which currently has a portfolio of 10 gTLDs and one ccTLD. It’s known primarily for its low-cost, high-volume, pure-generic business model, which has seen its two best performers, .online and .site, rack up almost three million domains between them. Radix is a unit of Directi Group, which is where Ramchandani cut his teeth for almost a decade before taking the reins of Radix in 2012.
Frank Schilling, CEO, Uniregistry
Schilling started off as a domain investor at the second level, 19 years ago, eventually managing hundreds of thousands of secondary-market domains with his company Name Administration, before founding Uniregistry in order to invest in new gTLDs in 2012. As a registry, Uniregisty has about a quarter of a million names spread across its 22-TLD portfolio; as a registrar it has over 1.2 million domains under management. Schilling is widely considered one of the most successful domain investment pioneers.
Rick Schwartz, aka the “Domain King”
Schwartz is viewed by domain investors as one of the most successful domainers of all time, and is known for his forthright, blunt criticisms of both new gTLDs and poor domain investment strategies. He’s been buying and selling domain names since 1995, and has sold several category-killer .com domains for seven-figure sums. Schwartz also founded the T.R.A.F.F.I.C. domainer conference in 2004, and it ran for 10 years.

Radix acquires another gTLD

Radix has added the 10th new gTLD to its portfolio with an acquisition last month, bringing its total TLD stable to 11.
The company has acquired .uno from Missouri-based Dot Latin LLC for an undisclosed amount.
.uno, which of course means “one” in Spanish, has been around for over five years but has struggled to grow.
It’s current ranked as the 131st largest new gTLD, with 16,271 domains in its zone file. It peaked at about 22,000 about three years ago.
That said, it appears to have rather strong renewals, at least by Radix standards, with no evidence of relying on discounts or throwaway one-year registrations for growth.
.uno names can currently be obtained for roughly $12 to $20 per year.
Radix said its expects to migrate the TLD off its current Neustar back-end onto long-time registry partner CentralNic by “early 2020”.
The company appears to be excited that its only the second three-letter TLD in its portfolio.
It already runs .fun, along with the likes of .website, .tech and .online. It also runs .pw, the repurposed ccTLD for Palau.
.uno was Dot Latin’s only gTLD, though affiliated entity Dot Registry LLC signed its ICANN registry agreement for .llp (for “Limited Liability Partnership”) in August. That TLD has yet to launch.

.tech gTLD startups “raise $2 billion”

Tech startups using domain names in the .tech gTLD have raised $2 billion in venture capital financing over the last two years, according to Radix.
The registry looked at startups listed on Crunchbase as of June and found 650 companies using .tech domains. Of these, 170 of them had raised $2 billion in funding.
About 250 TLDs are in use by Crunchbase-listed startups, according to Radix.
According to a list provided by the company, funding amounts range from a modest $50,000 (obtained by the likes of the VR firm at virtualspaces.tech) to $620 million (obtained by the self-driving car company at aurora.tech).
Not every company on the list is still in business (if name resolution is any guide), and some of the .tech names bounce visitors to longer .com domains.
Meanwhile, domainer Morgan Linton has done a bit of similar research and discovered that 43% of the “top pick” startups appearing at Disrupt, the conference that like Crunchbase is owned by TechCrunch, are not using .com domains.
It’s a smaller sample size, but according to Linton, 18% of them use .io names. Most of the non-coms are on ccTLDs, in fact. The only new gTLD on his list is Google’s .app.
Disrupt made headlines in the domain world in 2010 when it launched its first conference web site on a .co domain, to coincide with the international launch of Colombia’s ccTLD by .CO Internet.
But that marketing deal lapsed after a year. Disrupt is back on techcrunch.com and disrupt.co is back in registry hands as a “premium” reserved name.
.co still appears on Linton’s list, however, so the initial partnership may still be bearing fruit.

Radix releases huge amount of premium domain data

Radix made $1,360,865 from premium domain names in its portfolio of new gTLDs in the first half of the year, according to the company’s latest report.
The company said that $522,365 of that came from new registrations — there were 619 in total — with the balance of $838,500 coming from renewals.
Radix is one of the registries that charges a premium fee every year over the life of the registration.
Because of this, its first-year renewal rates for premiums are not fantastic — just 54% of names registered in the first half of 2018 were renewed a year later.
But older premiums renewed at a more-than-respectable 78%, comparable to peak-.com, according to the Radix report.
.store and .online accounted for about half of renewal revenue.
.online and .tech accounted for more than half of new registration revenue.
GoDaddy sold 41.6% of all the names moved in the half.
For Radix, a premium domain is anything priced at $100 or above. That’s lower than some gTLDs’ base non-premium fee.
It sold three names at $10,000 during the period.

Cloudflare “bug” reveals hundreds of secret domain prices

The secret wholesale prices for hundreds of TLDs have been leaked, due to an alleged “bug” at a registrar.
The registry fees for some 259 TLDs, including those managed by Donuts, Verisign and Afilias, are currently publicly available online, after a programmer used what they called a “bug” in Cloudflare’s API to scrape together price lists without actually buying anything.
Cloudflare famously busted into the domain registrar market last September by announcing that it would sell domains at cost, thumbing its nose at other registrars by suggesting that all they’re doing is “pinging an API”.
But because most TLD registries have confidentiality clauses in their Registry-Registrar Agreements, accredited registrars are not actually allowed to reveal the wholesale prices.
That’s kind of a problem if you’re a registrar that has announced that you will never charge a markup, ever.
Cloudflare has tried to get around this by not listing its prices publicly.
Currently, it does not sell new registrations, instead only accepting inbound transfers from other registrars. Registry transaction reports reveal that it has had tens of thousands of names transferred in, but has not created a significant number of new domains.
(As an aside, it’s difficult to see how it could ever sell a new reg without first revealing its price and therefore breaking its NDAs.).
It appears that the only way to manually ascertain the wholesale prices of all of the TLDs it supports would be to buy one of each at a different registrar, then transfer them to Cloudflare, thereby revealing the “at cost” price.
This would cost over $9,500, at Cloudflare’s prices, and it’s difficult to see what the ROI would be.
However, one enterprising individual discovered via the Cloudflare API that the registrar was not actually checking whether they owned a domain before revealing its price.
They were therefore able to compile a list of Cloudflare’s prices and therefore the wholesale prices registries charge.
The list, and the script used to compile it, are both currently available on code repository Github.
The bulk of the list comprises Donuts’ vast portfolio, but most TLDs belonging to Afilias (including the ccTLD .io), XYZ.com and Radix are also on there.
It’s not possible for me to verify that all of the prices are correct, but the ones that are comparable to already public information (such as .com and .net) match, and the rest are all in the ballpark of what I’ve always assumed or have been privately told they were.
The data was last refreshed in April, so without updates its shelf life is likely limited. Donuts, for example, is introducing price increases across most of its portfolio this year.

After $30 million deal, is a .voice gTLD now inevitable?

Do big second-level domain sales translate into new gTLD success, and does the record-breaking $30 million sale of voice.com this week make a .voice gTLD inevitable?
The answers, I believe, are no and maybe.
Before the 2012 new gTLD application round, one way applicants picked their strings was by combing through the .com zone file to find frequently-occurring words that terminated the second level string.
This is where we get the likes of .site and .online from Radix and much of Donuts’ portfolio.
But applicants also looked at lists of high-priced secondary market sales for inspiration.
This is where we get the likes of .vodka, from MMX.
The latter strategy has seen mixed-to-poor results.
Five of the top domain sales, as compiled by Domain Name Journal, were not eligible for gTLD status are they are too short.
Of the remaining 15 strings, “sex” (which occurs twice), “fund”, “porn”, “toys” and “vodka” were all applied for in 2012 and are currently on sale.
The strings “clothes” and “diamond” do not appear as gTLDs, but Donuts runs both .clothing and .diamonds.
Not delegated in any fashion are “porno” (unless you count it as a derivative of “porn”), “slots”, “tesla”, “whisky” and “california”. A company called IntercontinentalExchange runs .ice as a dot-brand.
As well as .clothing and .diamonds, .fund and .toys are both also Donuts TLDs. None of them are doing spectacularly well.
At the lower end, .diamonds currently has fewer than 3,000 domain under management, but has a relatively high price compared to the the higher-volume TLDs in Donuts’ stable.
At the high-volume end, .fund has just shy of 16,000 names and .clothing has about 12,000.
Judging by their retail prices, and the fact that Donuts benefits from the economies of scale of a 240-strong TLD portfolio, I’m going to guess these domains are profitable, but not hugely so.
If we turn our attention to .vodka, with its roughly 1,500 domains, it seems clear that MMX is barely covering the cost of its annual ICANN fees. Yet vodka.com sold for $3 million.
So will anyone be tempted to apply for .voice in the next gTLD application round? I’d say it’s very possible.
First, “voice” is a nice enough string. It could apply to telephony services, but also to general publishing platforms that give their customers a “voice”. I’d say it could gather up enough registrations to fit profitably into a large portfolio, but would not break any records in terms of volume.
But perhaps the existence of voice.com buyer Block.one as a possible applicant will raise some other applicants out of the woodwork.
Block.one, which uses a new gTLD and an alt-ccTLD (.io) for its primary web sites, is certainly not out-of-touch when it come to alternative domain names.
Could it apply for .voice, and if it does how much would it be willing to spend to pay off rival applicants? It still apparently has billions of dollars from its internet coin offering in the bank.
How much of that would it be prepared to pay for .voice at private auction?
That prospect alone might be enough to stir the interest of some would-be applicants, but it has to be said that it’s by no means certain that the highly gameable application process ICANN deployed in 2012 is going to look the same next time around.

David and Goliath? DotMusic confirms .music win

Cyprus-based registry upstart DotMusic Ltd has confirmed that it has secured the rights to the .music gTLD.
Founder and CEO Constantinos Roussos tweeted the news overnight.

Excited to announce that after more than a decade, DotMusic has prevailed and will be the .MUSIC registry 🙂 https://t.co/XSnCkQVn28 #ICANN #DotMusic #DavidandGoliath #Music #Domains pic.twitter.com/tQX14eYyKu

— Constantine Roussos (@mus) April 11, 2019

It is not known how much DotMusic paid for the string, which I believe was auctioned in late March.
DotMusic fought off competition from seven other applicants, including some heavy-hitters: Google, Amazon, Donuts, Radix, Far Further, Domain Venture Partners and MMX.
MMX’s application was the last to be withdrawn, last night.
It’s not impossible that .music could launch before the end of the year, after DotMusic has completed the remaining pre-delegation steps such as signing its ICANN registry contract.
There will also be a couple of launch phases that give priority to members of the music industry.
Even when it goes to general availability, it won’t be a free-for-all, however.
DotMusic, in its efforts to secure support from the piracy-fearful music industry, proposed relatively strict “enhanced safeguards” for .music.
Registrants will have to verify their identity by phone as well as email in order to register a domain. They’ll also be restricted to strings matching their “their own name, acronym or Doing Business As”.
I don’t think the policies as outlined will be enough to prevent speculation, but they will add friction, possibly throttling sales volume.
In other news, it turns out Dewey did in fact defeat Truman.

.music update: I’m calling it for Costa

Amazon has pulled out of the fight for the .music gTLD, and I’m ready to call the race.
In full knowledge that this could be my “Dewey Defeats Truman” moment, it seems to me the balance of evidence right now is strongly pointing to a win for DotMusic over sole remaining rival bidder MMX.
The contention set originally had eight applicants, but six — Google, Donuts, Radix, Far Further, Domain Venture Partners and last night Amazon — have withdrawn over the last week or so.
This is a sure sign that the battle is over, and that the rights to .music have been auctioned off.
The two remaining applicants yet to withdraw are DotMusic Ltd, the Cyprus-based company founded and managed by music enthusiast and entrepreneur Constantinos Roussos, and Entertainment Names Inc, a joint venture managed by MMX (aka Minds + Machines).
One of them will withdraw its application soon, and my money’s on MMX.
Neither company will talk to me about the result.
But, as I observed Monday, DotMusic has recently substantially revamped its web site, and appears to be accepting “pre-registrations” for .music domains. These are not the actions of a loser.
MMX, on the other hand, has never shared Roussos’ public enthusiasm for .music and has never been particularly enthusiastic about winning private gTLD auctions, usually preferring instead to enjoy the proceeds of losing.
There are only two wildcard factors at play here that may soon make me look foolish.
First, the joint venture partner for Entertainment Names is an unknown quantity. Its two directors, listed in its .music application, are a pair of Hollywood entertainment lawyers with no previous strong connection to the ICANN ecosystem. I’ve no idea what their agenda is.
Second, MMX did not mention .music once in the “Post Period Highlights” of its recently filed 2018 financial results statement. It did mention the resolution of the .gay and .cpa contention sets, but not .music.
That filing came out April 3, at least a few days after the contention set had been won, but I’m assuming that the tight timing and/or non-disclosure agreements are probably to blame for the lack of a mention for .music.
So, on balance, I’m calling it for Roussos.
With a bit of luck we’ll have confirmation and maybe a bit of detail about potential launch dates before the week is out.