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.CO sunrise sees gaming attempts

.CO Internet has published a list of over 1,500 domains that were rejected during its two-month-long trademark-protection sunrise period for the .co namespace.

While the document does not break down the reasons why each name was rejected, it appears to list some attempts to game the system by registering non-existent trademarks or trademarks belonging to other entities.

It’s a 48-page document, compiled by Deloitte, but the range of rejected domains can be illustrated without leaving the C’s.

Names that were applied for and rejected despite being household names include the likes of circuitcity.co, compusa.co, comet.co and currys.co, all electronics retailers, and chevrolet.co.

Since these are names for which trademarks certainly do exist, I’m drawing the conclusion that the sunrise applicant was not the owner of the trademark.

There were also attempts to register personal names, such as christopher.co and courtney.co, as well as geographical terms, such as coventry.co, cleveland.co and chennai.co.

One wildly optimistic applicant even took a chance on colombia.co.

Some applicants went after the .co variants of popular .com web sites, such as chucknorrisfacts.co and collegehumor.co.

In terms of generic terms, applications were rejected for the likes of coffeehouse.co and countrymusic.co.

All of these names, and 1,500 more from the list, will be released back into the landrush period, in which anybody can attempt to register them, a few hours from now.

The recently extended landrush period ends this Friday. General availability begins next week.

Hat tip to Key-Systems, which released the list earlier today.

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ICANN to stream DNSSEC ceremony live

Kevin Murphy, July 10, 2010, Domain Tech

ICANN is to webcast the second of its root server DNSSEC key generation ceremonies, this coming Monday.

You’ll be able to find the stream here, from 2000 UTC, according to a message ICANN’s DNS director Joe Abley just sent to the DNS-Ops mailing list.

The ceremony, which will likely take several hours, takes place in El Segundo, California.

In it, staff will create the Key Signing Key used in cryptographically signing the very root of the DNS according to the DNSSEC standard.

The first such ceremony took place last month at a facility in Virginia. While it was recorded, as well as witnessed by several well-known security experts, it was not streamed live.

The full transition to a validatable DNSSEC-signed root is still scheduled for next Thursday, July 15.

Abley’s update is likely to be available here shortly.

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VeriSign antitrust claims will be heard in court

VeriSign has suffered another legal setback in its antitrust court battle with the Coalition For ICANN Transparency, after an appeals court ruled that CFIT has a case to be heard.

CFIT reckons VeriSign’s deal with ICANN to run the .com registry, which has a presumptive right of renewal and allows annual price increases, breaks US competition law.

Its complaint had been thrown out of court, but was restored on appeal last year. Today, VeriSign’s request for a rehearing was rejected, meaning the case is cleared for trial.

CFIT counsel Bret Fausett tweeted this evening that it will head either back to the District Court, or to the Supreme Court.

The news couldn’t come at a worse time for VeriSign.

The company has spent the last couple of years getting out of most of its non-domain markets, epitomized by the recent sale of its SSL unit to Symantec, so it is ultra-exposed to risk and uncertainty in its highly lucrative .com business.

For that reason, I doubt this case will ever see trial. We’re looking at a settlement, most likely. VeriSign’s probably going to have to break out the check-book.

CFIT is basically a front operation for Momentous.ca, owner of aftermarket player Pool.com.

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Jobs boards slam plan to open up .jobs

Providers of online jobs boards have started to complain to ICANN about plans by registry manager Employ Media to liberalize the .jobs sponsored top-level domain.

It’s rare that an ICANN public comment period attracts a decent amount of comment from outside the usual suspects, but this controversial proposal seems to be heading that way.

Employ Media wants to amend its registry contract to remove the restriction that limits .jobs registrations to the corporate name of employers, a key component of its original commitments.

This has naturally enough stirred debate in the HR community, which now appears to have divided itself into two camps – employers for the changes and jobs boards strongly against.

Several HR professionals with large companies including IBM, BT and Intercontinental Hotels have already filed brief messages with ICANN in support of the .jobs proposal.

Now, the counterargument is being made by a few operators of employer-independent jobs boards, including CollegeRecruiter.com and SalesGravy.com.

The Employ Media proposal would allow it to fulfil its deal with the DirectEmployers Association, which plans to lease thousands of geographic and industry domains.

The DEA plan would essentially be a single jobs site with thousands of domains acting as entry points to vertical listings. Want a job in Chicago? Type in chicago.jobs.

Importantly – and this may explain why HR folk like it – the site would be ad-supported and free for employers to list their openings.

Naturally, existing listings sites see this as an unacceptable competitive threat.

Steve Rothberg, CEO of CollegeRecruiter.com, said in his comment that Employ Media “went out of its way” to avoid getting feedback from existing jobs sites.

The results of an Employ Media survey submitted as part of its application to ICANN make that point pretty clearly.

Todd Goldstein, founder of AccountingJobsToday.com, observed in his comment that the proposal would dilute Employ Media’s original commitment to be “a place for employers” and accused the registry of trying to “route around” its promises to ICANN.

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Which top brands turned down their .co domains?

Playboy, Pepsi and Pizza Hut are among 17 of the world’s top 100 brands that did not use the .co sunrise period to register their trademarks as .co domain names.

This is effectively the first empirical data we have to judge the demand for a Globally Protected Marks List along the lines of that which ICANN was toying with for its new TLD program.

.CO Internet, the registry operator behind the newly liberalized Colombian top-level domain, chose to implement a Specially Protected Marks List as one of several IP-protection mechanisms.

The list, maintained by Deloitte, comprises the 100 trademarks thought to be the most valuable, and the most rigorously defended, on the internet.

All of these marks, which include some generic dictionary words, are classified as registry reserved and will be impossible to register unless you are the trademark owner.

Yet 83 of the companies on the list chose to register their names in the .co sunrise anyway.

This may show that famous brands are more interested in owning a name that resolves, rather than merely defensively registering in order to keep their marks out of the hands of cybersquatters.

I can only speculate as to why these 83 chose to participate in the sunrise.

Two obvious reasons are the need to establish a Colombian presence on the internet, and the desire to capture any typo traffic from people miskeying “.com”.

For both these reasons, the data is probably not a reliable indicator of how these companies would act during a generic TLD sunrise.

Of the 100 marks on the Deloitte list, these are the 17 that have so far chosen not to acquire their domains:

Accenture, Accor, Armani, Blackberry, BMW, Carrefour, Dell, Fedex, Ferrari, General Electric, Nivea, Pedigree, Pepsi, Pizza Hut, Playboy, Prada, Reebok, Sanyo, SAP, Sheraton, Tiffany and Total.

Because these are registry-reserved names, there’s no danger of cybersquatters picking them up when .co goes to general availability in a little under 11 days.

UPDATE 2010-07-13: See the comment from .CO Internet below. It seems the SPM list is not as useful for brand holders as I had thought.

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