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DNS is sexy? Dyn thinks so

Kevin Murphy, April 8, 2010, Domain Services

Dynamic Network Services has launched a marketing campaign aimed at convincing people that DNS is “sexy”.

The company, which provides managed DNS services as Dyn.com, evidently has its tongue in its cheek, but has plastered the “DNS is Sexy” slogan across its web site anyway.

It has even registered DNSisSexy.com to bounce users to its corporate pages.

There’s a list of ten reasons why this frankly bizarre proposition might be true, including:

7. Standard features like DNSSEC on our Dynect Platform defend you from would be cyber criminals that want to steal your important information online. Bye bye identity theft!

Feeling sexy yet? Me neither.

How about:

9. Recursive DNS like our free Internet Guide, can protect your family and friends from unwanted Web content with customized defense plans.

Feeling sexy now? No?

Still, Go Daddy managed to mainstream domain name registration by incorporating boobs quite heavily in its TV campaigns, and everybody is interested in the ongoing sex.com and .xxx sagas, so it’s not beyond the bounds of possibility that Dyn could do the same for managed DNS.

To be honest, I can’t quite visualise it.

Dyn is asking people to tweet their reasons why DNS is “sexy” including the hashtag #dnsissexy. I’ve done mine.

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Flying.com sells for $1.1 million

Kevin Murphy, April 7, 2010, Domain Sales

Flying.com has been sold to UsedAirplanes.com for $1.1 million.

UsedAirplanes said in a press release that it will spend the rest of the year turning the domain into a social media site for flying enthusiasts, through which it can market its used plane listings.

According to the press release, the domain last changed hands in September last year, for $845,000, which gives the seller a very nice return on a quick flip.

“The amount of traffic Flying.com will generate will obviously enhance the amount of leads our brokers will receive for their used airplanes and aircraft,” said CEO Mark Horne.

While it’s undoubtedly a category killer for aviators, the domain doesn’t currently seem to rank highly in search engines for the term “flying”.

The related domain Fly.com sold for $1.8 million in January 2009. Last week, Pilot.com was sold through Sedo for $300,000.

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.xxx TLD passes Godwin’s law milestone

ICM Registry’s application for the .xxx TLD passed a crucial milestone yesterday, when it was compared to the Nazis for the first time.

Godwin’s law states: “As an online discussion grows longer, the probability of a comparison involving Nazis or Hitler approaches one.”

That moment arrived at 11:54:09 yesterday, when an ICANN commentator by the name of Ian K posted this:

If we truly believe in *NET NEUTRALITY*, then a TLD such as XXX has no part in it. Adding the TLD to the options, along with all that it means, is no different than when the *Nazi’s* forced all of the /Jewish Faith/ to wear *yellow Stars of David*, for easy identification, and subsequent *persecution*.

Mr K’s comment comes amid a deluge of negative opinion from pornographers and Christians alike. The latter disagree with porn in principle; the former think .xxx will lead to censorship.

The .xxx discussion has been dragging on for the best part of a decade, so the Godwin milestone has been a long time coming.

Frankly, I’m surprised it took this long.

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New gTLDs will cost $155 billion, honest

A report out from the Coalition Against Domain Name Abuse, which pegs the cost of first-round new gTLD defensive registrations at $746 million, has set eyes rolling this evening.

CircleID rather oddly compares it to a recent Minds + Machines study, “predicting new gTLDs will only cost $.10 per trademark worldwide.”

Apples and oranges, in my view.

But numbers are fun.

My own estimate, using data from both CADNA and M+M, puts the total cost of new gTLDs defensive registrations at $155.85 billion.

For the avoidance of doubt, you should …continue reading

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China domain name registrations plummeting

The Chinese ccTLD has lost almost four million domain name registrations since it implemented Draconian identification requirements last December.

According to CNNIC, the .cn manager, there were 9.53 million domains registered at the end of February, compared to 12.28 million in January and 13.45 million in December.

That’s a loss of 3.9 million domains since the new registration requirements were introduced mid-December.

The bulk of the loss appears to have come from pure .cn names, which dropped from 8.61 million in December to 6.14 million in February.

The .com.cn namespace lost about half a million names over the same period. The rest of the drop-off came in lesser-used second-level domains such a .org.cn.

Since December 14, CNNIC has required all Chinese registrants to provide photo ID before they register a domain.

Recently, the registry has tried to enforce retroactive enforcement of this requirement, causing registrars including Go Daddy and Network Solutions to abandon the TLD altogether.

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