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ICANN to host first-ever high-stakes dot-brand auction

Kevin Murphy, May 7, 2019, Domain Sales

Two companies that own trademark rights to the same brand are to fight it out at an ICANN auction for the first time.

Germany-based Merck Group will fight it out for .merck with American rival Merck & Co at an auction scheduled to take place July 17.

Because it’s an ICANN “last-resort” auction, the value of the winning bid will be disclosed and all the money will flow to ICANN.

It will be the first ICANN gTLD auction for three years, when a Verisign proxy agreed to pay $135 million for .web.

The two Mercks could still avoid the ICANN auction by resolving their contention set privately.

The German Merck is a chemicals company founded in 1668 (not a typo) and the US Merck was founded as its subsidiary in the late 19th century.

That division was seized by the US government during World War I and subsequently became independent.

The German company uses merckgroup.com as its primary domain today. The US firm, which with 2018 revenue of over $42 billion is by far the larger company, uses merck.com.

Both companies applied for .merck as “community” applicants and went through the Community Priority Evaluation process.

Neither company scored enough points to avoid an auction, but the German company had the edge in terms of points scored.

Both applications then found themselves frozen while ICANN reviewed whether its CPE process was fair. That’s the same process that tied up the likes of .gay and .music for so many years.

While the July auction will be the first all-brand ICANN auction, at least one trademark owner has had to go to auction before.

Vistaprint, which owns a trademark on the term “webs” was forced to participate in the .web auction after a String Confusion Objection loss, but due to the technicalities of the process only had to pay $1 for .webs.

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Dead dot-brands hit 50

Two more dot-brands are on their way out, bringing the total to fall on their swords to date to a nice round 50.

Both of the new departures appear to be brands belonging to the Saudi telecommunications company Etihad Etisalat, which does business as Mobily and has annual revenue approaching $1.8 billion.

The gTLDs in question are .mobily and موبايلي., the Arabic version of the brand, which sits in the root as .xn--mgbb9fbpob.

As is usual in cases of dot-brand self-termination, neither TLD had actually been put to any use beyond the obligatory nic. site.

Despite Mobily being based in Saudi Arabia, the registry is actually a Bahrain company, Greentech Consulting, apparently being run by a US-based new gTLD consultancy called WiseDots.

I’ve never heard of this outfit or its point man before today and its social media activity seems to have dried up shortly after the new gTLD application window closed in 2012.

The registry was hit by a breach of contract notice in December 2016 after it apparently forgot to pay its ICANN fees for a while, but it managed to resolve the issue without further action.

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Turkish government takes over ccTLD

Turkey’s ccTLD has been transferred into government hands.

ICANN’s board of directors at the weekend formally approved a redelegation request from the country to its IANA division.

The new official ccTLD manager is Bilgi Teknolojileri ve İletişim Kurumu (BTK), which translates as Information and Communication Technologies Authority.

That’s Turkey’s telecommunications regulator, part of the government.

The original manager, since the delegation in 1990, was Middle East Technical University, an Ankara-based university that caters to over 30,000 students.

As is usual with ccTLD redelegations, all the discussions happened behind closed doors. Typically, the losing manager has to agreed to the transfer.

IANA will release a report at some point explaining the process leading up to the handover.

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Pricey .inc does quite well in sunrise

The new gTLD .inc, which goes into general availability today, had a better-than-average number of sales in its sunrise period.

Intercap Registry, which runs .inc, said today that it had “over 270” sunrise registrations.

It’s not a massive amount, but it’s probably enough to put the TLD into the top 50 sunrises to date.

There had been 491 sunrise periods as of December 2018, according to ICANN data. The average number of sunrise regs was 137. The median was 77.

The largest sunrise to date was Google’s .app, which sold 2,908 domains during its sunrise last year.

Only five new gTLDs have racked up more than 1,000 sunrise sales, and three of those were porn-related. The fifth was .shop.

Based on 270 domains .inc would rank alongside similarly themed .llc, but also the likes of .solutions, .world and .team, where the case for a defensive reg is less clear.

While one can see a clear risk for companies whose names end in “Inc”, the expected retail price of .inc will be around $2,000, which Intercap says will deter cybersquatters.

Sunrise registrants will have paid a substantial markup on this regular price.

For those without zone file access, Intercap is actually posting the names and logos of the companies that have registered on its web site.

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ICANN plans return to Cancun in 2021

Kevin Murphy, May 7, 2019, Domain Policy

ICANN has named the locations of two of its 2021 public meetings.

Notably, it will return to Cancun, Mexico, in the March for ICANN 70, just one year after hosting ICANN 67 there.

In both years, the dates appear to coincide with some US universities’ “Spring Break” academic holiday, which sees many college students descend on Cancun to take advantage to excess of Mexico’s more liberal drinking laws.

In June 2021, ICANN will head to the Hague in the Netherlands, perhaps also known for its more liberal attitude to inebriants, for its mid-year policy meeting.

It’s already named Seattle, home to several domain companies, as its choice for the final meeting of 2021.

Under ICANN’s system of dividing up the world into regions for the purpose of meetings rotation, Mexico counts as Latin America rather than North America.

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