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Verisign loses .art contract to CentralNic

CentralNic has been awarded the back-end contract for the forthcoming .art gTLD, usurping Verisign from the role.

UK Creative Ideas, which bought .art at a private auction for an undisclosed sum a year ago, appointed the company its “exclusive registry service provider”, CentralNic said.

UKCI’s original .art application named Verisign as its back-end, and this is not the first time CentralNic has sneaked away a Verisign client.

When XYZ.com acquired .theatre, and .security and .protection from Symantec, it moved them from Verisign to its .xyz provider CentralNic.

That earned XYZ and CentralNic a contract interference lawsuit, which XYZ settled in May.

Clearly litigation has not managed to chill competition in this instance.

.art is set to launch in stages over the next 12 months, CentralNic said.

UKCI estimated in its ICANN application that it would get between 25,000 and 80,000 registrations in its first year.

That may prove to be optimistic, at least at the high end.

UKCI’s vision for .art is for a restricted gTLD, which don’t tend to do huge volumes. I believe the largest restricted new gTLD is .nyc, with about 75,000 names in its zone.

All .art registrants will have to show some kind of connection to the art world, according to UKCI’s application.

This includes artists, owners and keepers of works of art, commercial art organisations (such as galleries and auction and trading houses), not-for-profit organisations (such as museums, foundations, and professional associations), supporting businesses (such as insurance, appraisal, transport) and customers and members of the general public interested in art.

Goodness knows how this will be implemented in practice, given that basically everyone is an artist to some extent.

UKCI is based in the Isle of Man, the UK dependency presumably selected for tax reasons rather than any connection to the art world, and is backed by Russian venture capitalists.

.xyz tops 5 million domains as penny deals continue

XYZ.com became the first new gTLD operator to top five million domains in a single TLD last night, when .xyz added almost 1.5 million names.

According to our parse of today’s zone file, .xyz has 5,096,589 names, up 1,451,763 on yesterday’s 3,644,826.

On Monday, the number was just under 2.8 million.

The massive spike came after what was supposed to be the final day of a three-day discounting blitz, as registrars sold the names for $0.02, $0.01 or even nothing.

Uniregistry, which sold for a penny, seems to have claimed the lion’s share of the regs.

The company supplied DI with data showing it had processed over 1.16 million registrations on June 2, about 90% of which CEO Frank Schilling said were .xyz sales.

At its peak, Uniregistry created 95,793 new domains in an hour, this data shows.

Judging by the numbers published on its home page, the registrar has pretty much doubled its domains under management overnight.

The rapid growth of .xyz is very probably not over.

Some registrars said they will carry on with the penny giveaways for an extra day.

At least one popular registrar, NameCheap, told irritated customers that the popularity of its $0.02 offer meant it had a backlog of registration requests that would take 12 to 24 hours to process. Those may not have showed up in the zone file yet.

In addition, .xyz prices are expected to be dirt cheap — just $0.18 at Uniregistry, for example — for the rest of the month, at least at the 50-odd registrars XYZ says are participating in its promotion.

.xyz adds 788,000 domains in a day

Blimey.

XYZ.com managed to “sell” at least 788,167 .xyz domain names yesterday, as registrars gave them away for peanuts.

According to this morning’s zone file count, the gTLD has 3,644,826 domains, compared to 2,856,659 yesterday.

And its sale is not even over until midnight tonight.

The company has pumped millions into marketing .xyz for the second anniversary of its general availability launch, and many registrars dropped their prices accordingly.

Registrars are currently selling the names for $0.02, $0.01 or, apparently in the case of at least one Chinese registrar, nothing.

It goes without saying that this is the biggest one-day spike for a 2012 new gTLD, blowing the previous record of 238,616 out of the water.

While XYZ.com no doubt gets bragging rights, one has to wonder how much value has actually been created here.

The vast majority of these names will have been acquired by investors and will sit idle before eventually dropping. It’s possible that some have also been registered for nefarious purposes.

Some number will no doubt renew, otherwise the promotion will have been a wasted enterprise.

If you look at XYZ’s first big giveaway — the controversial free push into Network Solutions customer accounts — you’ll see very low retention.

NetSol had 360,683 .xyz names under management after the promotion finished in July 2014, but that was down to 18,919 by October 2015, when most had deleted.

That’s a drop of 95%.

The difference here is of course that registrants this week have had to pick their domains and hand over nominal payment.

Investors have been known to form emotional attachments to their portfolios, which could increase renewals this time around.

XYZ.com will have to pay around $200,000 in ICANN fees for yesterday’s added domains.

These might be the top 10 biggest new gTLD daily growth spikes

With news seeping out this evening that XYZ.com’s latest marketing blitz has very possibly added half a million domains to its .xyz gTLD today, I thought I’d knock out some data on the previous largest one-day growth spikes in new gTLDs.

With some caveats, which I’ll get to, I think these might be the top 10 growth days for new gTLDs.

TLDDateGrowth (domains)
top2016-02-16238,616
wang2016-03-02175,900
bid2016-02-18145,330
wang2016-03-03137,313
xyz2016-02-07131,375
site2016-02-24120,275
xyz2015-11-01111,160
xn--ses554g (.网址)2015-01-07109,763
wang2016-03-01107,599
xn--ses554g (.网址)2015-01-06104,548

They’re the only 10 spikes of over 100,000 domains I could confirm in the DI PRO database, at least in 2012-round gTLDs.

With .xyz reportedly adding at least 400,000 domains today, due to several registrars basically giving them away, it’s certainly going to be at the top of this table tomorrow.

XYZ is celebrating its second anniversary of general availability tomorrow, and has invested several million bucks in promotions on registrars which are in turn selling .xyz names for as little as a penny apiece.

As mentioned, there are some caveats to the data in the table above.

It’s based on the zone files published daily by ICANN’s Centralized Zone Data Service, which can be patchy.

CZDS is set up in such a way that each user has missing days here and there, and it has in the not too distant past had a tendency to balk when it receives an unexpectedly large zone file.

In other words, there’s a pretty good chance I’ve missed some spikes, but I’m confident there’s nothing else approaching 400,000 in a day.

UPDATE: .vip should be on the table, with a one-day spike of 115,245 on May 18 2016.

Registrars selling .xyz names for pennies

XYZ.com’s campaign to keep its volumes high as .xyz approaches its second anniversary seem to have resulted in basically free registrations.

Uniregistry said yesterday that it has started selling .xyz domains for just $0.01, and NameCheap is offering them for $0.02.

The prices, which apply to first-year registrations, kicked in yesterday and expire at midnight June 3.

Over in China, Xin Net and West.cn are both pricing the domains at a relatively huge CNY 2 ($0.30).

I expect there are similar offers at other registrars too.

West.cn. the largest .xyz registrar, said last week that it is also subsidizing renewals for the month of June, bringing the cost down to $2.73.

The aforementioned registrars have big splashes announcing the offers on their home pages.

XYZ said Friday that it has put aside “several million dollars” to advertise its birthday on registrar storefronts and elsewhere.

Uniregistry said that from June 3 to June 30 the price will be just $0.18.

Uniregistry’s current .xyz volume is measured in the tens of thousands. It’s ranked just behind Go Daddy, which does not appear to be participating in this promotion, by .xyz domains under management.

.xyz went into general availability June 2, 2014.

Since August 2015, not long after its anniversary deletes have been substantially outstripping renewals, but adds have been going nuts.

It has about 2.8 million domains in its zone file right now, two million of which have been added in the last 12 months.

Despite the anniversary hoopla this time around, there was not a big spike in .xyz registrations around its first birthday last year, when it added a fairly normal 50,000 or so domains.