20 new gTLD applications that think they’re not geographic, but are

Kevin Murphy
July 2, 2012

At least 20 new gTLD applications that have not self-designated their strings as “geographic” risk being categorized and evaluated as such anyway, according to DI PRO’s analysis.

Four of these applications will likely fail evaluation completely — or will preemptively be withdrawn for a refund — and 16 more stand at risk being asked to provide letters of non-objection from governments around the world.

The affected strings include dot-brands and generic terms that do not, to an English speaker, appear geographic at first glance. They do, however, appear on the lists of geographic strings protected by the Applicant Guidebook.

The following analysis looks only at the 20 applications that are not currently designated geographic (not the 49 applications that are) but which in our determination are likely to fail the Geographic Names Review.

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