Defensive gTLD applications: fact and fiction

Kevin Murphy
January 18, 2012
Analysis, Getting Started

The word “defensive” is a loaded term in the world of domain name registration, used to suggest a threat of trademark infringement by malicious registrants. Today the word is frequently misused in the context of ICANN’s new generic top-level domains program, leading to misunderstandings among nervous brand owners. This article attempts to cut through the fear-mongering to discuss both why defensive gTLD applications usually will not be necessary, as well as addressing the true risks that may lead brand owners to consider such an application.

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Understanding new gTLDs in your coffee break

Kevin Murphy
January 4, 2012
Analysis, Getting Started

In January 2012, ICANN will open the floodgates for the most comprehensive expansion of the Internet’s addressing systems in history. This document is designed to cover the basics of ICANN’s new generic top-level domains program. If you’re completely new to the domain name industry, this is your primer. If you’ve never heard of ICANN or are only vaguely aware of what it is and what it does; if you don’t know precisely what a gTLD is; if you have no idea how ICANN’s new gTLD program could affect your business; this is the place to start.

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Making sense of ICANN, a glossary

Kevin Murphy
January 2, 2012
Getting Started

The domain name industry, particularly the highly complex and procedural world of ICANN, can be confusing. ICANN itself tracks over 400 acronyms relating to its various constituencies, working groups, policies and organizational structure. This searchable, constantly-expanding glossary is designed to make navigating the domain name universe a little simpler.

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Trademark rights and new gTLDs, an overview

Adam Smith
December 30, 2011
Analysis, Getting Started

Intellectual property rights protection is one of the most contentious issues to emerge from the ICANN new gTLD program. Despite a number of new mechanisms to help trademark owners defend their brands, substantial questions remain about how companies can most effectively enforce their rights in the new domain name marketplace. In this article, Adam Smith provides an overview of the cybersquatting problem and its implications in the world of new gTLDs.

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