Defensive gTLD applications: fact and fiction

The word “defensive” is a loaded term in the world of domain name registration, used to suggest a threat of trademark infringement by malicious registrants. Today the word is frequently misused in the context of ICANN’s new generic top-level domains program, leading to misunderstandings among nervous brand owners. This article attempts to cut through the fear-mongering to discuss both why defensive gTLD applications usually will not be necessary, as well as addressing the true risks that may lead brand owners to consider such an application.

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