Five thousand strings that could get your gTLD application rejected

Kevin Murphy
January 8, 2012
Analysis, Resources

If an applied-for gTLD string is rejected by ICANN for any reason, the entire application fails. There are no opportunities to rectify the problem. This article analyzes a wide variety of scenarios in which strings can be rejected and provides a downloadable spreadsheet of over 5,000 specific banned strings — including brands, abbreviations and generic terms — that could cause an application to fall at the first hurdle.


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