How .CO Internet relaunched Colombia’s .co registry

The relaunch of Colombia’s .co country-code top-level domain, re-purposed for an international customer base, was the most significant TLD launch of 2010. The registry, .CO Internet, was widely praised for executing a solid launch marketing campaign that successfully persuaded users that it was trustworthy and responsible, as well as a good business opportunity. The namespace reached one million registered domain names within a year. In this .co case study, we explain some of the initiatives that enabled the company to achieve this result.

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