Understanding new gTLDs in your coffee break

In January 2012, ICANN will open the floodgates for the most comprehensive expansion of the Internet’s addressing systems in history. This document is designed to cover the basics of ICANN’s new generic top-level domains program. If you’re completely new to the domain name industry, this is your primer. If you’ve never heard of ICANN or are only vaguely aware of what it is and what it does; if you don’t know precisely what a gTLD is; if you have no idea how ICANN’s new gTLD program could affect your business; this is the place to start.

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