Five thousand strings that could get your gTLD application rejected

Kevin Murphy
January 8, 2012
Analysis, Resources

If an applied-for gTLD string is rejected by ICANN for any reason, the entire application fails. There are no opportunities to rectify the problem. This article analyzes a wide variety of scenarios in which strings can be rejected and provides a downloadable spreadsheet of over 5,000 specific banned strings — including brands, abbreviations and generic terms — that could cause an application to fall at the first hurdle.

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How .CO Internet relaunched Colombia’s .co registry

Kevin Murphy
January 5, 2012
Analysis, Case Studies

The relaunch of Colombia’s .co country-code top-level domain, re-purposed for an international customer base, was the most significant TLD launch of 2010. The registry, .CO Internet, was widely praised for executing a solid launch marketing campaign that successfully persuaded users that it was trustworthy and responsible, as well as a good business opportunity. The namespace reached one million registered domain names within a year. In this .co case study, we explain some of the initiatives that enabled the company to achieve this result.

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