The fight for .eco heads to court

Kevin Murphy
April 9, 2012
Analysis

The battle for control of the proposed .eco generic top-level domain has started early, with three rival applicants now locked in trademark infringement litigation in the US.

Planet.eco, easily the quietest of the three known .eco applicants, has sued the other two — DotEco and Big Room — for trademark infringement and cybersquatting, seeking millions of dollars in damages.

The Connecticut-based company has also demanded an injunction preventing DotEco and Big Room from applying to ICANN for the .eco gTLD.

This article provides a comprehensive background to the lawsuit, examines the legitimacy of the trademarks in question and Planet.eco’s credibility, and provides an analysis of the likelihood that the litigation will be successful.


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