MMX gets four more gTLDs approved for China use

MMX’s Chinese subsidiary has received the government nod for four more of its new gTLDs to operate in the country.

The approved strings are the lifestyle-oriented .fashion, .luxe, .yoga and .fit.

Getting the nod from the Ministry of Industry and Information Technology means Chinese registrants will be able to use domains in the the four gTLDs, albeit subject to China’s much more stringent censorship regime.

MIIT this week also approved .时尚, which is the Chinese version of .fashion, managed by Rise Victory, a subsidiary of Yuwei Registry.

.fashion, .fit and .yoga have about 40,000 domains in their zone files, combined, while .luxe does not yet have a launch date.

MMX has had some success in China with its flagship .vip TLD, which had over 884,000 domains under management at the last public count. It recently said preliminary second-quarter renewals there were a very respectable 75%.

It also recently that that .购物 (.shopping) and .law both went on sale in China, and “will be marketed by in-country specialists as high-value domain names”. Investors were advised not to expect high volumes.