Here’s how the new number two new gTLD got so big so quick

Attentive DI readers will recall my journalistic meltdown last week, when I tried to figure out how the Chinese new gTLD .网址 managed to hit #2 in the new gTLD zone file size league table, apparently shifting a quarter of a million names in a week.
Well, after conversations with well-placed sources here at NamesCon in Las Vegas this week, I’ve figured it out.
.网址 is the Chinese for “.url”.
Its rapid growth — hitting 352,000 names today — can be attributed primarily to two factors.
First, these weren’t regular sales. The registry, Knet, which acquired original applicant Hu Yi last year, operates a keyword-based navigation system in China that predates Chinese-script gTLDs.
The company has simply grandfathered its keyword customers into .网址, I’m told.
The keyword system allows Latin-script domains too, which explains the large number of western brands that appear in the .网址 zone.
The second reason for the huge bump is the fact that many of the domains are essentially duplicates.
Chinese script has “traditional” and “simplified” characters, and in many cases domains in .网址 are simply the traditional equivalents of the simplified versions.
I understand that these duplicates may account for something like 30% of the zone file.
I’ve been unable to figure out definitively why the .网址 Whois database appeared to be so borked.
As I noted last week, every domain in the .网址 space had a Knet email address listed in its registrant, admin and technical contact fields.
It seems that Knet was substituting the original email addresses with its own when Whois queries were made over port 43, rather than via its own web site.
Its own Whois site (which doesn’t work for me) returned the genuine email addresses, but third-party Whois services such as DomainTools and ICANN returned the bogus data.
Whether Knet did this by accident or design, I don’t know, but it would have almost certainly have been a violation of its contractual commitments under its ICANN Registry Agreement.
However, as of today, third-party Whois tools are now returning the genuine Whois records, so whatever the reason was, it appears to be no longer an issue.

The new massive number two new gTLD has me paralyzed with confusion

The Chinese-script gTLD .网址 powered to the number two spot in the new gTLD rankings by zone file size this week, but it’s doing some things very strangely.
.网址 is Chinese for “.site”, “.url” or “.webaddress”.
The registry is Hu Yi Global, ostensibly a Hong Kong-based registrar but, judging by IANA’s records, actually part of its Beijing-based back-end Knet.
I’m going to come out and admit it: even after a few hours research I still don’t know a heck of a lot about these guys. The language barrier has got me, and the data is just weird.
These are the things I can tell you:

• .网址 has 352,727 domains in its zone file today, up by about a quarter of a million names since the start of the week.
• The names all seem to be using knet.cn name servers
• I don’t think any of them resolve on the web. I tried loads and couldn’t find so much as a parking page. Google is only aware of about eight resolving .网址 pages.
• They all seem to have been registered via the same Chinese registrar, which goes by the name of ZDNS (also providing DNS for the TLD itself).
• They all seem to be registered with “nameinfo@knet.com” in the email address field for the registrant, admin and technical contacts in Whois, even when the registrants are different.
• That’s even true for dozens of famous trademarks I checked — whether it’s the Bank of China or Alexander McQueen, they’re all using nameinfo@knet.cn as their email address.
• I’ve been unable to find a Whois record with a completed Registrant Organization field.
• Nobody seems to be selling these things. ZDNS (officially Internet Domain Name System Beijing Engineering Research Center) is apparently the only registrar to sell any so far and its web site doesn’t say a damn thing about .网址. The registry’s official nic.网址 site doesn’t even have any information about how to buy one either.
• ZDNS hasn’t sold a single domain in any other gTLD.
• News reports in China, linked to from the registry’s web site, boast about how .网址 is the biggest IDN TLD out there.

So what’s going on here? Are we looking at a Chinese .xyz? A bunch of registry-reserved names? A seriously borked Whois?
Don’t expect any answers from DI today on this one. I’ve been staring at Chinese characters for hours and my brain is addled.
I give up. You tell me.

TLDH commits to four private gTLD auctions

Top Level Domain Holdings has committed four of its applied-for gTLDs to private auctions due to kick off tomorrow.
The four strings are .guide, .casa, .网址 (“web address” in Chinese) and .fishing, each of which has only one competing applicant.
The company will bid against Donuts on .casa and .guide, Demand Media on .fishing and Hu Yi Global Information Resources on .网址.
Results of the auctions, managed by Innovative Auctions, are expected to be announced next week.
TLDH was initially cautious about the idea of private auctions, but later decided to participate, for reasons CEO Antony Van Couvering explained in this June article.
Over 100 strings, including 68 from Donuts, are expected to be hitting the block with Innovative this week. The first six strings to be auctioned this way raised an average of $1.5 million per string.
TLDH has 49 strings in active contention.

TLDH applies for 92 gTLDs, 68 for itself

Top Level Domain Holdings is involved in a grand total of 92 new generic top-level domain applications, many of them already known to be contested.
Sixty-eight applications are being filed on its own behalf, six have been submitted via joint ventures, and 18 more have been submitted on behalf of Minds + Machines clients.
Here’s the list of its own applications:

.abogado (Spanish for .lawyer), .app, .art, .baby, .beauty, .beer, .blog, .book, .casa (Spanish for .home), .cloud, .cooking, .country, .coupon, .cpa, .cricket, .data, .dds, .deals, .design, .dog, .eco, .fashion, .fishing, .fit, .flowers, .free, .garden, .gay, .green, .guide, .home, .horse, .hotel, .immo, .inc, .latino, .law, .lawyer, .llc, .love, .luxe, .pizza, .property, .realestate, .restaurant, .review, .rodeo, .roma, .sale, .school, .science, .site, .soccer, .spa, .store, .style, .surf, .tech, .video, .vip, .vodka, .website, .wedding, .work, .yoga, .zulu, 网址 (.site in Chinese), 购物 (.shopping in Chinese).

There’s a lot to note in that list.
First, it’s interesting to see that TLDH is hedging its bets on the environmental front, applying for both .eco (which we’ve known about for years) and .green.
This puts it into contention with the longstanding Neustar-backed DotGreen bid, and possibly others we don’t yet know about, which should make for some interesting negotiations.
Also, both of TLDH’s previously announced Indian city gTLDs, .mumbai and .bangaluru, seem to have fallen through, as suspected.
Other contention sets TLDH is now confirmed to be involved in include: .blog, .site, .immo, .hotel, .home, .casa, .love, .law, .cloud, .baby, .art, .gay, .style and .store.
The company said in a statement:

During the next six months, TLDH will focus its efforts on marketing and operations for geographic names such as dot London and dot Bayern where it has the exclusive support of the relevant governing authority, as well as any other gTLDs that TLDH has filed for that are confirmed to be uncontested on the Reveal Date. Discussions with other applicants regarding contested names will be handled on a case-by-case basis.