Minds + Machines’ first day of general availability for its first six wholly owned new gTLDs has produced some very disappointing numbers.
The company managed to net just 1,694 new domains across .country, .cooking, .vodka, .rodeo, .horse and .fishing combined yesterday, according to this morning’s zone files.
It has fewer than 2,000 names across all six zones.
Meanwhile, .vegas, which also went to GA yesterday, managed to net 2,933 new domains, ending the day at 3,903.
Here’s a table of M+M’s performance over its first seven or eight hours of GA, which began at 1600 UTC yesterday.
|Net Gain||Total Domains|
Assuming the zone files are fresh, it’s a poor first day for the company whichever way you look at it, especially given that M+M has been accepting pre-registrations in its TLDs since November 2013.
As well as being vertically integrated, M+M has about 80 third-party registrars on board to sell its names, including the largest.
Afilias’ .organic, which also went to GA yesterday, shows just one new registration today.
However, this can be attributed to the fact that registrants need to submit credentials for manual verification before their new domains are allowed to go live in the zone file.
There’s a definite wild west flavor to today’s crop of new gTLD launches, in a week which sees no fewer than 16 strings hit general availability.
Kicking off the week, today Minds + Machines brings its first wholly-owned TLDs to market.
Following the successful launch of .london, for which M+M acts as the back-end, last week, today we see the launch of the less exciting .cooking, .country, .fishing, .horse, .rodeo, and .vodka.
Afilias’ rural-themed .organic also goes to GA today.
As does .vegas, an oddity in the geo-gTLD space as it’s a city pretty much synonymous with one vertical market, gambling. Or three vertical markets, if you include booze and prostitution.
.vegas names do not require a local presence, so I’m expecting to see gambling businesses the world over attempt to capitalize on the Vegas brand regardless of their location.
A second batch of launches is due on Wednesday September 17.
Sticking with the wild west theme, RightSide’s .republican is due to go first-come, first-served.
With a somewhat more eastern flavor, Radix Registry’s first new gTLDs — .website, .press and .host — all hit GA on the same day.
Donuts’ .loans, .life, .guide and .church all enter their standard-pricing phases, while .place and .direct enter their premium-priced Early Access Period on Wednesday too.
The European Broadcasting Union is likely to win the right to the .radio new gTLD, beating three portfolio applicants, after a favorable Community Priority Evaluation.
The main reason the EBU managed to score a passing 14 out of 16 points in the CPE is that there was no significant objection to the EBU’s bid on the public record.
The EBU managed to win, under ICANN’s complex scoring system, despite the fact that the CPE panel ruled that no one entity, not even the EBU, can claim to represent the “radio” community.
The win means that Donuts, Afilias and BRS Media, which all applied for open .radio gTLDs, will likely have to withdraw their bids and leave .radio in the hands of the EBU’s more restrictive policies.
The EBU’s bid envisages a post-registration enforcement regime, in which registrants’ web sites and Whois records are vetted to ensure they have a community “nexus” and are using their domains in the spirit of the community.
Registrants would have to provide a statement of their usage intent at the point of registration.
Domain investors are explicitly not welcome in the TLD, judging by the EBU’s application.
The EBU, as mentioned, scored 14 out of 16 points in the CPE. The threshold to pass is 14.
As I’ve been saying for years, passing a CPE should be very difficult because applicants can immediately lose two points if there’s any decent opposition to their applications.
The other three applicants for .radio could have easily beaten back the EBU had they managed to effectively organize just a single significant member of the radio community against the EBU’s bid.
However, they failed to do so.
The EBU scored the maximum of two points under the “Opposition” part of the CPE, because, in the words of the panel:
To receive the maximum score for Opposition, the application must not have received any opposition of relevance. To receive a partial score for Opposition, the application must have received opposition from, at most, one group of non-negligible size.
The application received letters of opposition, which were determined not to be relevant, as they were (1) from individuals or groups of negligible size, or (2) were not from communities either explicitly mentioned in the application nor from those with an implicit association to such communities.
Donuts, Afilias and BRS Media all submitted comments in opposition to the EBU application. As competing applicants, these submissions were (probably correctly) disregarded by the panel.
There were a small number of other objecting comments on the record that the CPE panel (again probably correctly) chose to disregard as coming from organizations of negligible size.
A third comment came from the Webcaster Alliance, a group that made a bit of a name for itself a decade ago but which today has a one-page web site that doesn’t even list its members (assuming it has any).
Attempts by BRS Media, which already runs .am and .fm, to orchestrate a campaign of opposition seem to have failed miserably.
In short, the panel’s decision that there was no relevant, on-the-record opposition seems to be on pretty safe ground.
What’s slightly disturbing about the CPE is that the panel seems to have decided that the EBU does not actually represent the radio community as described in its application.
It dropped one point on the “Community Establishment” criteria, and another on the “Nexus between Proposed String and Community” criteria.
Specifically, it lost a point because, as the panel stated:
Based on information provided in the application materials and the Panel’s research, there is no such entity that organizes the community defined in the application. Therefore, as there is no entity that is mainly dedicated to the community as defined in the .RADIO application, as the Panel has determined, there cannot be documented evidence of community activities.
In other words, there may be a “radio community”, but nobody, not even the EBU, is responsible for organizing it.
It also lost a point because while the string “radio” does “identify” the community, it does not “match” it.
The panel explained:
To receive the maximum score for Nexus, the applied-for string must “match” the name of the community or be a well-known short-form or abbreviation of the community name. To receive a partial score for Nexus, the applied-for string must “identify” the community. “Identify” means that the applied-for string should closely describe the community or the community members, without over-reaching substantially beyond the community.
Failing to get full marks on community and nexus would usually, in my view, indicate that an application would not succeed in its CPE bid.
However, the lack of any outcry from significant members of the community (either because there was no such opposition or the three rival applicants failed to muster it) seems set to allow .radio to be managed by the applicant with the most restrictive policies.
DotHealth has won the four-way contention set for the controversial new gTLD .health.
Afilias and Donuts both withdrew their competing applications this week. Famous Four withdrew its application over a month ago.
DotHealth is backed by Straat Investments, the investment vehicle chaired by .CO Internet’s Juan Calle.
The new gTLD will run on a Neustar (which now owns .CO) back-end.
.health is likely to be restricted, or at least policed, to ensure fake pharmacies are scrubbed from the zone.
DotHealth is supported by, among other health groups, the National Association of Boards of Pharmacy (NABP) which often targets registries and registrars in its campaigns against bogus online pharmacies in the US.
The company plans to use LegitScript to monitor its namespace.
.health will compete against the unrestricted .healthcare, which has been delegated to Donuts.
All four applicants for .health faced adverse Governmental Advisory Committee advice and unsuccessful public interest objections from the Independent Objector.
The results of the first “auction of last resort” in the new gTLD program are in, and it’s a bit of a head-scratcher.
Afilias lost out to rival applicant Beijing Tele-info Network Technology in the ICANN-backed auction for .信息 which means “info” or “information” in Chinese.
The winning bid was $600,000, ICANN said.
That money goes into a special ICANN fund, which will be put to some kind of unspecified purpose (to be determined by the ICANN community) at a later date.
It seems like quite a low price. Given what little we know about new gTLD auctions conducted privately, over a million dollars seems to be pretty standard for a gTLD.
It also strikes me as odd that Afilias wasn’t willing to shell out over $600,000 for a gTLD that could take a localized version of its existing .info brand into the world’s largest market.
It’s the only contention set to be settled by ICANN auction so far. The next will take place July 9, and will see Minds + Machines take on Amazon for .coupon.
The third, which will see 22 strings hit the block, will take place August 6.