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CentralNic gets into artificial intelligence

Kevin Murphy, July 9, 2021, Domain Tech

CentralNic has formed a business unit dedicated to big data and artificial intelligence.

The new Data and Artificial Intelligence Group will be headed by chief data scientist Pawel Rzeszucinski.

The company said that the group will be tasked with leveraging the “vast” amounts of data it generates as a registrar, registry, DNS resolution provider and domain monetization service.

CentralNic said in a press release:

CentralNic stores, manages, and is exposed to huge datasets that can be used for advanced analysis. Examples include; navigation data on tens of millions of daily DNS queries, ad-tech data on tens of millions of domain advertisements, site usage data on hundreds of millions of unique visits and millions of monthly clicks, and similarly extensive data on transactions and registrations.

These extremely large data sets lend themselves perfectly to AI and machine learning applications that can be used to provide a large array of initiatives which will benefit both the Company and our customers. These include; improved customer service, optimised business operations and decision making, enhanced marketing, reduced customer churn and automated detection of non-compliant customer activity.

There’s no mention of licensing its data to third parties, and the company notes that its initiatives will be compliant with current and future privacy rules from the public and private sectors, such as GDPR.

EnCirca partners with PandoraBots to push .bot names to brands

Specialist registrar EnCirca has partnered with bot development framework vendor PandoraBots to market .bot domains at big brands.

The two companies are pushing their wares jointly at this week’s International Trademark Association annual meeting in Seattle.

In a press release, the companies said that PandoraBots is offering bot-creation “starter kits” for brand owners that tie in with .bot registration via EnCirca.

Bots are rudimentary artificial intelligences that can be tailored to answer customer support questions over social media. Because who wants to pay a human to answer the phones?

Amazon Registry’s .bot gTLD is a tightly restricted space with strict preregistration verification rules.

Basically, you have to have a live, functioning bot before you can even request a domain there.

Only bots created using Amazon Lex, Botkit Studio, Dialogflow, Gupshup, Microsoft Bot Framework, and Pandorabots are currently eligible, though Amazon occasionally updates its list of approved frameworks.

The .bot space has been in a limited registration period all year, but on May 31 it will enter a six-month sunrise period.

Despite not hitting general availability until November, it already has about close to 1,800 domains in its zone — most of which were registered via EnCirca — and hundreds of live sites.

EnCirca currently offers a $200 registration service for brand owners, in which the registrar handles eligibility for $125 and the first year reg for $75.