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Swiss registry gets more traffic than Google, kinda

Switch, the Swiss ccTLD registry, has started publishing a monthly list of the .ch domains with the most DNS traffic, a list that Switch itself currently tops.

The list ranks the top 1,000 .ch domains by the number of DNS resolvers that have queried them over the course of a calendar month.

By that measure, switch.ch is the runaway number one, with 792,958 resolvers. That’s a long way ahead of Google’s google.ch, which comes in at #4 with 529,846 resolvers.

It seems pretty clear that it’s traffic to Switch’s name servers that is likely responsible for its comprehensive lead.

That’s underlined by the composition of the rest of the top end of the list, which is dominated by registrars and hosting companies.

At #2 is the brand-protection registrar Com Laude, a rank seemingly earned due to the fact that the registrar hosts many of its clients’ high-traffic domains (most of which are .com names) on, among others, a comlaude.ch name server.

Switch said its data is collected from its two primary nic.ch name servers and covers all types of traffic. Other such rankings, such as Alexa, measure only web traffic.

By counting the number of unique IP addresses doing DNS queries over the course of a month, Switch said it avoids pitfalls associated with low time-to-live (TTL) settings that could occur if it was counting the number of queries.

More details on its methodology can be found here. The data itself, which goes back 12 months, can be freely downloaded as CSV files here.

Amazon backtracks after pricing free Alexa list at over $900,000

Kevin Murphy, November 23, 2016, Domain Services

Amazon has reversed, at least temporarily, its decision to yank its free list of the world’s most popular domains, after an outcry from researchers.

The daily Alexa list, which contains the company’s estimate of the world’s top 1 million domains by traffic, suddenly disappeared late last week.

The list was popular with researchers in fields such as internet security. Because it was free, it was widely used.

DI PRO uses the list every day to estimate the relative popularity of top-level domains.

After deleting the list, Amazon directed users to its Amazon Web Services portal, which had started offering the same data priced at $0.0025 per URL.

That’s not cheap. The cost of obtaining same data suddenly leaped from nothing to $912,500 per year, or $2,500 per day.

That’s beyond the wallets, I suspect, of almost every Alexa user, especially the many domain name tools providers (including yours truly) that relied on the data to estimate domain popularity.

Even scaling back usage to the top 100,000 URLs would be prohibitively expensive for most researchers.

While Amazon is of course free to price its data at whatever it thinks it is worth, no notice was given that the file was to be deleted, scuppering without warning goodness knows how many ongoing projects.

Some users spoke out on Twitter.

I spent most of yesterday figuring out how to quickly rejigger DI PRO to cope with the new regime, but it seems I may have been wasting my time.

After an outcry from fellow researchers, Amazon has restored the free list. It said on Twitter:

It seems clear that the key word here is “temporarily”, and that the the restoration of the file may primarily be designed to give researchers more time to seek alternatives or wrap up their research.

SEO site toppled as most-popular new gTLD domain

Kevin Murphy, August 10, 2015, Domain Registries

There’s a new domain topping the charts as the most-visited new gTLD site.

A few days ago, namu.wiki replaced searchengines.guru in the top spot, the first time the leading position has changed hands since DI PRO first started tracking daily Alexa scores in July 2014.

namu.wiki appears to be a Japanese Korean wiki site dedicated to some kind of manga/anime thing. It was registered in April.

searchengines.guru is a Russian forum devoted to discussions of search engine optimization.

The Japanese Korean site has an Alexa rank of 1,875 today, compared to 1,994 for the SEO site. The highest score we’ve ever recorded for a new gTLD domain was 717.

Interestingly, only two of the site in the top 10 are in English. Two appear to be associated with spam.

The usual caveats about the reliability of Alexa data applies.

Pop-ups boost most-popular new gTLD domains, and it’s not just .xyz any more

Kevin Murphy, January 26, 2015, Domain Registries

The .xyz and .country gTLDs are currently dominating the league table of most-popular new gTLDs, but massive pop-up advertising campaigns using junk domains can account for the majority of their leading sites.

Today, Amazon’s Alexa site popularity tool sees 2,425 new gTLD domains in its top one million. Of those, 163 are in the top 50,000 sites.

But almost two thirds of those 163 domains appear to be throwaways that receive traffic not because they’re attracting visitors, but because they’re used to serve pop-up advertising, in some cases via adware.

The trend has been visible for a few months now, restricted almost exclusively to .xyz, but over the last two weeks .country has also started to be used in this way.

That’s interesting because, unlike .xyz, .country is not a low-cost gTLD. Go Daddy currently sells it for $39.95 per year.

(UPDATE: As Andrew points out in the comments, Uniregistry is selling .country names for $1 for the first year, which almost certainly explains the .country bump.)

Almost 100 of the top 163 new gTLD domains comprise two unrelated dictionary words put together to make something nonsensical.

Domains such as iciclecellar.country, laborervolcano.country, classkitten.country, sweepstakesglove.country, rewardmen.country, installationdesk.country have recently joined have joined the likes of vasegiraffe.xyz, cactusstew.xyz, bedcrow.xyz, notebookwrist.xyz, wishgrass.xyz, pencilkite.xyz and basketriver.xyz on this list.

As far as I can tell, they’re all registered via Uniregistry and using its free Whois privacy service to mask the identities of the registrants.

Visiting these domains in your browser will either result in an error — where I suspect the site is checking the referrer before deciding whether to show a page — or will send you on a merry redirect chain that terminates in an affiliate marketing sign-up page.

Some of the domains have been discussed in online forums as serving up pop-up ads, which would account for large amounts of traffic and high popularity.

Some have alleged that they’ve seen adware serve up ads from some of these domains.

Pop-up ads may be annoying, but they’re legal and — unlike spam and malware — not usually a violation of gTLD registries’ terms of service.

Whether benefiting from adware would leave a registrant in violation of a registrar or registry’s ToS is also a fuzzy area.

But for the new gTLD industry, which is currently in a mindshare-building mode, this kind of use does not make for great optics. If internet users see new gTLDs most often in an unwanted context, it could impair their trust in the new gTLD environment.

Track all the popular new gTLD domains on DI

Kevin Murphy, July 15, 2014, Domain Services

Want to get a full daily list of which new gTLD domains have Alexa rank?

From today DI PRO subscribers can, with our new Popular New gTLD Domains feature.

Updated once a day, the report comprises a list of new gTLD domains that are used by the top one million web sites on the internet, according to data provided by Alexa.

The report currently has 635 domains, but it’s growing.

The report can be used to discover how early adopters are using new gTLDs and which TLDs are generating the most popular web sites.

Here’s a screen shot:

DI PRO subscribers can check it out here.

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