Swiss registry gets more traffic than Google, kinda

Switch, the Swiss ccTLD registry, has started publishing a monthly list of the .ch domains with the most DNS traffic, a list that Switch itself currently tops.
The list ranks the top 1,000 .ch domains by the number of DNS resolvers that have queried them over the course of a calendar month.
By that measure, switch.ch is the runaway number one, with 792,958 resolvers. That’s a long way ahead of Google’s google.ch, which comes in at #4 with 529,846 resolvers.
It seems pretty clear that it’s traffic to Switch’s name servers that is likely responsible for its comprehensive lead.
That’s underlined by the composition of the rest of the top end of the list, which is dominated by registrars and hosting companies.
At #2 is the brand-protection registrar Com Laude, a rank seemingly earned due to the fact that the registrar hosts many of its clients’ high-traffic domains (most of which are .com names) on, among others, a comlaude.ch name server.
Switch said its data is collected from its two primary nic.ch name servers and covers all types of traffic. Other such rankings, such as Alexa, measure only web traffic.
By counting the number of unique IP addresses doing DNS queries over the course of a month, Switch said it avoids pitfalls associated with low time-to-live (TTL) settings that could occur if it was counting the number of queries.
More details on its methodology can be found here. The data itself, which goes back 12 months, can be freely downloaded as CSV files here.

Amazon backtracks after pricing free Alexa list at over $900,000

Amazon has reversed, at least temporarily, its decision to yank its free list of the world’s most popular domains, after an outcry from researchers.
The daily Alexa list, which contains the company’s estimate of the world’s top 1 million domains by traffic, suddenly disappeared late last week.
The list was popular with researchers in fields such as internet security. Because it was free, it was widely used.
DI PRO uses the list every day to estimate the relative popularity of top-level domains.
After deleting the list, Amazon directed users to its Amazon Web Services portal, which had started offering the same data priced at $0.0025 per URL.
That’s not cheap. The cost of obtaining same data suddenly leaped from nothing to $912,500 per year, or $2,500 per day.
That’s beyond the wallets, I suspect, of almost every Alexa user, especially the many domain name tools providers (including yours truly) that relied on the data to estimate domain popularity.
Even scaling back usage to the top 100,000 URLs would be prohibitively expensive for most researchers.
While Amazon is of course free to price its data at whatever it thinks it is worth, no notice was given that the file was to be deleted, scuppering without warning goodness knows how many ongoing projects.
Some users spoke out on Twitter.

The quiet death of the @Alexa_Support top million sites is a grievous blow to internet researchers everywhere. $2500 per pull now.

— April King (@aprilmpls) November 21, 2016

Removing the top 1M list is a HUGE mistake. It was extremely useful to assess the impact of new security vulnerabilities. 🙁 @Alexa_Support

— Benjamin Beurdouche (@beurdouche) November 22, 2016

@Alexa_Support I'm disappointed, but I hope you reconsider. The Top 1M list is a standard reference in research. It's simply irreplaceable.

— Santiago Zanella (@xEFFFFFFF) November 22, 2016

I spent most of yesterday figuring out how to quickly rejigger DI PRO to cope with the new regime, but it seems I may have been wasting my time.
After an outcry from fellow researchers, Amazon has restored the free list. It said on Twitter:

Thanks to customer feedback, the top 1M sites is temporarily available again. We’ll provide notice before updating the file in the future

— Alexa Support (@Alexa_Support) November 22, 2016

It seems clear that the key word here is “temporarily”, and that the the restoration of the file may primarily be designed to give researchers more time to seek alternatives or wrap up their research.

SEO site toppled as most-popular new gTLD domain

There’s a new domain topping the charts as the most-visited new gTLD site.
A few days ago, namu.wiki replaced searchengines.guru in the top spot, the first time the leading position has changed hands since DI PRO first started tracking daily Alexa scores in July 2014.
namu.wiki appears to be a Japanese Korean wiki site dedicated to some kind of manga/anime thing. It was registered in April.
searchengines.guru is a Russian forum devoted to discussions of search engine optimization.
The Japanese Korean site has an Alexa rank of 1,875 today, compared to 1,994 for the SEO site. The highest score we’ve ever recorded for a new gTLD domain was 717.
Interestingly, only two of the site in the top 10 are in English. Two appear to be associated with spam.
The usual caveats about the reliability of Alexa data applies.

Pop-ups boost most-popular new gTLD domains, and it’s not just .xyz any more

The .xyz and .country gTLDs are currently dominating the league table of most-popular new gTLDs, but massive pop-up advertising campaigns using junk domains can account for the majority of their leading sites.
Today, Amazon’s Alexa site popularity tool sees 2,425 new gTLD domains in its top one million. Of those, 163 are in the top 50,000 sites.
But almost two thirds of those 163 domains appear to be throwaways that receive traffic not because they’re attracting visitors, but because they’re used to serve pop-up advertising, in some cases via adware.
The trend has been visible for a few months now, restricted almost exclusively to .xyz, but over the last two weeks .country has also started to be used in this way.
That’s interesting because, unlike .xyz, .country is not a low-cost gTLD. Go Daddy currently sells it for $39.95 per year.
(UPDATE: As Andrew points out in the comments, Uniregistry is selling .country names for $1 for the first year, which almost certainly explains the .country bump.)
Almost 100 of the top 163 new gTLD domains comprise two unrelated dictionary words put together to make something nonsensical.
Domains such as iciclecellar.country, laborervolcano.country, classkitten.country, sweepstakesglove.country, rewardmen.country, installationdesk.country have recently joined have joined the likes of vasegiraffe.xyz, cactusstew.xyz, bedcrow.xyz, notebookwrist.xyz, wishgrass.xyz, pencilkite.xyz and basketriver.xyz on this list.
As far as I can tell, they’re all registered via Uniregistry and using its free Whois privacy service to mask the identities of the registrants.
Visiting these domains in your browser will either result in an error — where I suspect the site is checking the referrer before deciding whether to show a page — or will send you on a merry redirect chain that terminates in an affiliate marketing sign-up page.
Some of the domains have been discussed in online forums as serving up pop-up ads, which would account for large amounts of traffic and high popularity.
Some have alleged that they’ve seen adware serve up ads from some of these domains.
Pop-up ads may be annoying, but they’re legal and — unlike spam and malware — not usually a violation of gTLD registries’ terms of service.
Whether benefiting from adware would leave a registrant in violation of a registrar or registry’s ToS is also a fuzzy area.
But for the new gTLD industry, which is currently in a mindshare-building mode, this kind of use does not make for great optics. If internet users see new gTLDs most often in an unwanted context, it could impair their trust in the new gTLD environment.

Track all the popular new gTLD domains on DI

Want to get a full daily list of which new gTLD domains have Alexa rank?
From today DI PRO subscribers can, with our new Popular New gTLD Domains feature.
Updated once a day, the report comprises a list of new gTLD domains that are used by the top one million web sites on the internet, according to data provided by Alexa.
The report currently has 635 domains, but it’s growing.
The report can be used to discover how early adopters are using new gTLDs and which TLDs are generating the most popular web sites.
Here’s a screen shot:

DI PRO subscribers can check it out here.

The top 35 most-popular new gTLD sites

New gTLDs have been on the market for months now, and the slow process of building out sites is underway.
As regular readers and DI PRO subscribers know, one way DI tracks the popularity of domain names, and therefore their corresponding TLDs, is using Alexa rankings.
These scores are not perfect, but they’re a reasonable way to highlight which new gTLD domain names are getting traffic from internet users.
There are currently 635 new gTLD domains in Alexa’s top one million most-trafficked sites, up from just 10 when I checked almost six months ago, February 19.
Only 35 of those have a ranking better than 100,000.
I visited each in turn today to determine to what use the registrants have put their names.
In this top 35, I found two instances of apparent malware distribution and one instance of possible cybersquatting. Four returned errors. One (www.link) is a blocked name collision name.
Notably, controversial BitTorrent index The Pirate Bay, which has been TLD-hopping for many months and recently got kicked out of .guru, seems to have found a home in .uno.
Only one of the domains redirects to a domain in a different TLD.
One (gen.xyz) is a new gTLD registry’s official homepage.
The remainder represent a broad cross section of regular internet usage: blogs, tools, photos, sport, porn, get-rich-quick schemes, forums, file-hosting, and so on and so forth.
Varying degrees of professionalism can be found on these sites. Some are very pretty, others very ugly.
There’s even one site on the list that appears to be a legitimate corporate home page. On reflection, no it isn’t. It’s a Get-Rich-Quick site.
These are my results, make of them what you will.
[table id=30 /]

Are these the 10 most-popular new gTLD domains?

I’m a firm believer that the success of new gTLDs will be measured not just in registration volumes but also in usage, and usage is a lot trickier to measure than domains under management.
One way of measuring usage that’s very familiar to many domainers is Alexa, the Amazon-owned web metrics service that uses toolbars and other data sources to rank web sites by popularity.
This kind of popularity data has been incorporated into TLD Health Check for some time, as one of many means to compare TLDs.
Alexa data isn’t perfect, but it is data, so I thought it might be interesting to see which of the 147 new gTLDs currently in the root are showing up in its daily list of the top one million domains.
There are 10 names, half of which are .guru domains, on yesterday’s list. There are not many functioning web sites yet, but for whatever reason these domains all, according to Alexa, have traffic.
These are the domains, with their popularity rank in parentheses:
www.link (356,406)
The highest-ranking new gTLD domain on our list is actually banned by ICANN due to the purported risk of name collisions.
It’s reserved by Uniregistry and will not resolve or be made available for registration for the foreseeable future.
I think what we’re looking at here is a case of somebody (or more likely lots of people) using www.link in web pages when they really should be using example.com.
beatport.singles (538,603)
Possible cybersquatting? Beatport (I’m old and unhip enough that I had to Google it) is an online electronic music store and the domain is registered via Go Daddy’s Domains By Proxy service.
The domain presumably refers to music “singles” rather than marital status, but it doesn’t seem to resolve from where I’m sitting. Quite why it’s getting traffic is beyond me. A typo in a URL somewhere? IP lawyers?
gtu.guru (589,205)
The first resolving name on our list leads to a work-in-progress Blogger blog. It’s registered to a chap in Gujarat, India, leading me to infer that GTU is Gujarat Technological University. Another squat?
seo.guru (671,647)
The first domainer on the list, I believe. The guy who registered seo.guru paid roughly $2,500 for it during Donuts’ first Early Access Program. It’s currently parked at Go Daddy.
I’d hazard a guess that it’s on the list because it’s a dream URL for an SEO professional (or charlatan, take your pick) and SEOs checking its availability are much more likely to have the Alexa toolbar installed.
deals.guru (790,778)
This one resolves to an under construction page.
I’d speculate that the pre-release $8,100 sale of deals.xyz caused a lot of domainers to check out whether the same second-level was available in other new gTLDs, spiking its traffic and causing an Alexa appearance.
nic.club (796,727)
The only registry-owned domain on our list — nic.club is the official registry web site of .CLUB Domains, which has its .club gTLD in sunrise until the end of March.
Is its appearance on the list indicative of strong pre-launch marketing or something else?
beekeeping.guru (857,778)
I’m not making this stuff up. This domain belongs to a British pest control company but resolves to a default Apache page. I can’t begin to guess why it’s getting traffic.
cp.wien (864,800)
An unregistered name in a sunrise gTLD. Possible name collision?
shop.camera (873,146)
Hot dang, we have a web site!
The domain shop.camera was only registered 10 days ago, but it already leads to what appears to be a fully-functioning Amazon affiliate site, complete with “Shop.Camera” branding.
freebitcoin.guru (994,404)
An email-gathering affiliate marketing site that I personally wouldn’t touch with yours. Still, it looks quite slick compared to the others on the list and it appears that the owner has made some effort to promote it.

Is .xxx really that crappy?

It’s not a huge secret that the new .xxx gTLD isn’t doing as well, five months after launch, as ICM Registry would have hoped, but how does it shape up against other top-level domains?
Domain Name News earlier this week published an analysis of the top one million most-trafficked web sites, according to Alexa rankings, and found that .xxx had just 61 entries.
Per DNN reporter Mike Cohen:

We would not have thought that only 61 domains in total would be ranking inside the top 1,000,000 most visited sites in the world. That number was suppose to be exponentially higher by all accounts even a few month’s in, which we now are well into 2012, however reality says otherwise.

I’m not sure what “all accounts” DNN is referring to — possibly ICM’s marketing hype — but I thought the analysis was interesting so I thought I’d try to replicate it.
This morning I parsed today’s Alexa top million sites list and came up with the following (sortable) table.
[table id=7 /]
These are quick and dirty numbers, based on Alexa data, and my code might be wonky, so please don’t place too much faith in them.
I only looked at the “new” gTLDs introduced since 2001, as well as two mass-market ccTLDs (.co and .me) introduced over the same period.
The .co numbers do not include third-level domains under .com.co and the ccTLD’s other legacy extensions.
The “Months Active” column is the number of months since the TLD was delegated into the DNS root, measured by the date of the first registry report it filed with ICANN or the IANA (re)delegation date, not the date of general availability.
The fourth column is the number of domains divided by the number of months. It’s a fairly arbitrary measure, presented merely to give you an idea of the “success” of the TLD over time.
You could possibly, loosely, think of it as “how many domains a TLD can expect to get into the Alexa 1 Million per month”.
By that measure, .xxx isn’t doing too badly.
It’s even beating .jobs and .tel in absolute terms.