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The internet just got its first proper new gTLD of the year, and the timing couldn’t be worse

Kevin Murphy, October 21, 2020, Domain Registries

The DNS root zone has just had its first non-branded TLD delegation of the year, and the midst of a highly virulent pandemic is probably the worst possible time for its niche.

It’s .spa, newly assigned to a Malaysian company called Asia Spa and Wellness Promotion Council.

Spas, of course, are at the top of every government’s list when it comes to sectors that get shut down at the first whiff of virus.

Unlike restaurants and bars, which drove registrations of gTLDs such as .bar in the locked-down second quarter, spa services are not something that can easily be adapted to take-out or home delivery.

.spa has taken this long to reach the root largely due to to a fight with rival applicant Donuts.

ASWPC, backed by spas worldwide and the Belgian government (which claimed geographical protection because spas are named after the town of Spa) applied as a Community Priority Evaluation applicant, and won its CPE.

The company has said it will donate 25% of its profits to the town of Spa.

Donuts fought the CPE decision, preventing ASWPC from proceeding for three years, before backing off without explanation two years ago.

Hopefully, by the time .spa is properly ready to launch, its niche will be approaching some kind of normality.

It’s the fourth root delegation this year, after Amazon’s three dot-brands.

Donuts backs away from .spa fight

Kevin Murphy, November 26, 2018, Domain Registries

Donuts has finally admitted defeat in its long-running fight to run the .spa gTLD, withdrawing its application and leaving rival Asia Spa and Wellness Promotion Council the victor.

ASWPC, run from Hong Kong by .asia’s Edmon Chung, has now entered into contracting with ICANN.

The company had won a Community Priority Evaluation back in 2015, with a passing score of 14 out of 16, which Donuts has been challenging ever since.

Donuts and ICANN were in a so-called Cooperative Engagement Process, a form of informal arbitration designed to stave off a more expensive Independent Review Process fight, from January 2016 until this month.

This meant ASWPC has been sitting twiddling its thumbs, unable to sign its contract or launch its TLD, for the better part of three years.

It’s not clear why Donuts decided not to go to a full-blown IRP. The company declined to comment for this article.

As a community applicant, the company had the backing of hundreds of spas worldwide.

It also had the backing of the Belgian government, which was important because spas are (little-known fact alert!) named after the tiny Belgian town of Spa.

It is believed that ASWPC promised up to 25% of its profits to Spa in order to gain this backing, but only from domains registered by Belgian, Dutch, Luxembourgish, French or German registrants.