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CentralNic buys .fans for peanuts

Kevin Murphy, October 8, 2018, Domain Registries

CentralNic has acquired the flailing new gTLD .fans for an undisclosed sum.

The value of the deal was low enough that publicly traded CentralNic was not obliged to disclose the purchase to the market, CEO Ben Crawford confirmed.

The ICANN contract seems to have changed hands — transferred to a CentralNic subsidiary call Fans TLD Ltd — back in August.

We revealed back in May that CentralNic was acting as a caretaker for .fans, and sister TLD .fan, after original registry Asiamix Digital failed to make enough money to keep the business going.

.fan, which Asiamix bought from Donuts but never launched, was sold back to Donuts in June.

Donuts took .fan to sunrise last week and plans to take it to general availability in December.

.fans domains, meanwhile, have been in registrar storefronts since 2015, but the current tally of registered domains is barely above 1,600.

Domains are still selling for around the $100 mark, roughly double the expected retail price of .fan.

Donuts buys back .fan, ignores plural .fans

Donuts has purchased the unlaunched new gTLD .fan from its struggling owner, just three years after selling it.

The company said today that .fan will become its 241st TLD in its portfolio, having inked a deal with Asiamix Digital.

Asiamix also runs the plural .fans, which Donuts has not acquired.

A Donuts spokesperson said the singular variant was the only acquisition considered, but did not say why.

The gTLD has a colorful ownership history, given that it has not even launched yet.

It was originally owned by Donuts, which won it unopposed in the 2012 application round.

The company then transferred it to then-independent Rightside under a deal the two companies had covering about 100 applications.

Rightside then in 2015 briskly sold the contract to Asiamix, which already had the rights to the plural .fans and presumably wanted to reduce market confusion.

For whatever reason, Asiamix sat on .fan and never even announced launch plans.

Rightside was then acquired by Donuts last year.

Donuts’ spokesperson declined to disclose whether the latest re-acquisition was for the same, more, or less than the original 2015 transaction.

Asiamix is currently very likely facing the death of its business, having failed to make a go of .fans.

The plural has never had more than about 1,500 names in its zone file.

Donuts plans to launch .fan in short order, with general availability expected in mid-September. We should be looking at a sunrise period fairly soon.

CentralNic now managing failing .fan and .fans

CentralNic appears to be acting as a caretaker for the failing new gTLDs .fan and .fans.

IANA records show that a company lawyer took over as administrative contact for the pair late last week.

Asiamix Digital, the original registry, is still listed as the sponsor for both, and its ICANN registry agreement does not appear to have been reassigned.

It does not appear to be an acquisition. I hear Asiamix is basically using CentralNic’s TLD management service, as it struggles to remain alive.

CentralNic already acts as the back-end registry for both TLDs.

ICANN hit Asiamix with a breach notice for tens of thousands of dollars of unpaid fees a month ago, terminating its affiliated registrar for the same reasons around the same time.

The registry had attempted to auction off the strings a couple of years ago, unsuccessfully.

While technically based in Hong Kong, ICANN has been sending Asiamix’s compliance notices to an address in Milan, Italy.

All of Asiamix’s official web sites still appear to be non-functional. I bought the .net address listed in its IANA records to make a silly point a month ago and the equivalent .com has since expired too.

.fans has about 1,400 names in its zone file right now, while .fan never actually launched.