XYZ counting standard sales as “premiums” because its fees are so expensive

Portfolio gTLD registry XYZ appears to be counting regular sales of domains in certain TLDs as “premium” wins, because the base reg fee is so high.

The company said in a recent blog post that it sold over 270 “premium” names in October, but it added the following caveat:

Premium XYZ Registry domains refer to premium domains for extensions with standard and premium domains, and XYZ’s premium namespaces such as .Cars, .Storage, .Tickets, .Security, etc.

So if a name in a .com-equivalent priced TLD such as .xyz had been flagged as a premium by the registry and sold for a few thousands bucks, that counts as a premium sale, but any sale at all in .cars, where all domains cost a few thousand bucks regardless of the second-level string, also counts as a premium.

This reporting practice appears to bring in .security, .storage, .protection, .car, .auto, and .theatre, which all retail for four figures as standard. It also includes .tickets, where you won’t get much change out of a grand. It doesn’t include the fourth member of the cars family, .autos, where domains are priced as .com-equivalent.

I’m not sure how I feel about this.

You can’t accuse the registry of being misleading — it’s disclosing what it’s doing pretty prominently mid-post, not even reducing the font size.

And you can’t reasonably argue that a standard $3,000 .cars domain, which renews at $3,000 a year, for example, has less claim to the adjective “premium” than a domain in .hair that has a premium-tier EPP code selling for $3,000 but renewing at $20.

It just feels weird to see the word used in this way for what appears to be the first time.

.autos priced waaay below its XYZ rivals

When XYZ.com tied up the automotive gTLD market by bringing .car, .cars, .auto and .autos into its portfolio last year, I speculated that a big price increase may be on the cards for .autos. I was wrong.

The registry has in fact dropped its wholesale prices by quite a lot, keeping .autos domains a fraction of the cost of their stable-brothers and competitive with .com.

XYZ said yesterday that the recommended retail price for .autos will be around $20 per year, compared to the $100 under previous owner Dominion.

The new pricing comes into effect June 14.

By contrast, .auto, .cars and .car continue to be priced at around $2,000 per year at the cheaper registrars. At others your renewal fee could be as high as $4,000.

The pricing makes .autos a much more affordable choice for the likes of smaller car dealerships and garages, as well as an option for domain investors not scared away by the risky world of new gTLDs.

Under Dominion, .autos never broke through the 500 domains under management mark. Its three siblings all have roughly 300 names in their zones, with a leaning towards corporate registrar sales.

Are 25x price increases on the cards as XYZ corners the cars market?

Grab-happy registry XYZ.com has expanded its stable of strings to 22 after buying five little-used gTLDs from Dominion Registries.

It recently came into control of .autos, .motorcycles, .homes, .yachts, and .boats, CEO Daniel Negari confirmed earlier this week.

Following XYZ’s buyout of .auto, .car and .cars from former joint venture partner UNR a couple months back, it seems the company now pretty much has a lock on the English-language automotive domain market.

This raises the question, so far unanswered by the registry, about whether .autos registrants could be about to face some of the steepest price increases the new gTLD market has seen to date.

XYZ’s .auto, .car and .cars currently command among the highest base prices in the market — about $2,500 at retail for a basic, non-premium name — while .autos has been chugging along at $100 per domain per year.

It would make perfect sense for the registry to give its new acquisition a 25x price increase to align it with the rest of the automotive portfolio, but so far the company is tight-lipped on the subject.

Fortunately, the current pool of .autos registrants is quite small — a little over 400 names, about the same as .auto but a couple hundred ahead of .cars and .car — so there would not be many customers to piss off.

Indeed, three of the other TLDs XYZ just bought have what you might generously call “growth potential”.

The only one of the five gTLDs to have more than 500 domains under management is .homes, which has more than 13,000.

With XYZ’s broader channel reach and superior marketing prowess, there’s certainly upside on the horizon.

Cars gTLD launch clears $1 million in EAP

There was a small turn-out for the premium launch of .cars, .car and .auto gTLDs, but the registry says it cleared over $1 million in revenue.
The three gTLDs are run by Cars Registry, a venture between Uniregistry and XYZ.com.
They all finished their pricey Early Access Periods yesterday and are due to enter general availability today.
The EAP started January 12 with prices of $45,000 per domain. In GA, they won’t cost you less than $2,000.
While zone files show almost no new domains appearing between January 12 and today — three or four per domain at most — Uniregistry CEO Frank Schilling said EAP was a “success”.
“More than 100 dealers and brands took advantage of sunrise and EAP,” he said.
It appears there are a few dozen domains not appearing in zone files yet.
The three gTLDs combined have brought in over $1 million during EAP, Schilling said.

.cars domains to start at $45,000, retail for $2,500

Cars Registry has set pricing for .car, .cars and .auto domains at crazy-high levels.
If you want to buy a domain in any of the three gTLDs on day one, it will cost you a whopping $45,000.
If you buy one during regular general availability, it’s likely to set you back $2,500.
The registry, a partnership of Uniregistry and XYZ.com, has set its registry fee at $2,000, according to an email sent to registrars this week.
That’s a buck higher than .sucks, one of the most expensive new gTLDs to launch to date.
The sunrise fee will be $3,000 — made up of the regular $2,000 fee plus an added $1,000. Again, that’s higher than .sucks.
The Early Access Period — which, as reported yesterday, has replaced the more usual landrush — will run for nine days with prices ranging from $45,000 to $5,000.
Compared to the usual models of XYZ.com and Uniregistry, which tend towards the mass-market, these prices are colossal.
I wonder how much the pricing was influenced by the fact that the registry has the car-related gTLD market almost entirely sewn up.
Its only potential competitor is .autos, which has been delegated for almost 18 months but has yet to even reveal its launch plans and probably isn’t going to be available to the mass market anyway.
Sunrise for all three gTLDS is due to start December 9, ending January 12. EAP will begin that day, and GA will start January 20.

XYZ and Uniregistry acquire .car from Google, launch joint venture

XYZ.com and Uniregistry have launched a joint venture to operate a trio of car-related new gTLDs, after acquiring .car from Google.
Cars Registry Ltd is a new company. It will launch .cars, .car and .auto later this year.
Uniregistry won .cars and .auto at auction last year. Google was the only applicant for .car.
It signed its ICANN contract in January but transferred it to Cars Registry a little under a month ago.
The newly formed venture plans to launch all three TLDs simultaneously in the fourth quarter this year.
.car is currently in pre-delegation testing. The other two are already in the root.
Cars Registry does not have the the car-related domain space completely sewn up, however.
Dominion Enterprises runs .autos, albeit with a plan to launch the TLD with restrictions that may well mean it does not directly compete with the other three TLDs.
Launch details for .cars, .car and .auto have not yet been released.
Judging by the gTLDs’ web site, they will run on the Uniregistry back-end.

Uniregistry wins .cars gTLD

Uniregistry has won the .cars new gTLD at auction.
Donuts withdrew its competing application for the string this week. Third candidate DERCars’ application is still showing as active on ICANN’s web site.
However, Uniregistry CEO Frank Schilling confirmed to DI that his company has won the contention set.
The automobile-related gTLD space is quite congested and, one might argue, confusing.
Uniregistry’s .cars will compete with Google, which has an uncontested application for the singular .car, and DERCars which stood uncontested for the now-delegated .autos.
Uniregistry previously won the four-way fight for .auto at auction but has yet to contract with ICANN.